Welcome!

News Feed Item

EXPRESS & GQ Launch Back-to-Business 2.0 Campaign

Consumers encouraged to vote for their favorite entrepreneur for a chance to win a trip to New York City!

NEW YORK, Aug. 26, 2014 /PRNewswire/ -- Iconic American retailer, EXPRESS, Inc. (NYSE: EXPR) and leading men's magazine, GQ, are thrilled to announce the second iteration of the GQ Back-to-Business campaign. Back-to-Business 2.0 will feature four entrepreneurs who will help educate the GQ audience and EXPRESS customer on how to dress for success through a custom advertising program in GQ's September issue, on newsstands nationwide August 26, 2014.

EXPRESS Logo.

The first execution appeared in the April 2014 issue of GQ and profiled Josh Kaplan and his business partners, Justin Belmont and Marc Lombardo, Columbia MBA graduates and co-founders of Perk.La, a members-only student discount website. The collaboration proved to be a successful stepping-stone for Perk.La as they secured a spot in the Columbia Startup Lab.

Fans will have the opportunity to text to vote for the next Back-to-Business entrepreneur and enter for a chance to win a trip to New York City for a behind-the-scenes look at the GQ Headquarters and a $1,000 EXPRESS shopping spree.* The winning Back-to-Business entrepreneur will win a grant from EXPRESS to grow his business further. Voting closes on October 4, 2014.

THE ENTREPRENUERS:

BASTIAAN JANMAAT, STANFORD UNIVERSITY, DATAFOX.CO

Born in Japan, raised in Singapore, and a university student in Hong Kong (and three different European countries), this upstart is about as international as they come. His online platform, DataFox, tracks and scores more than 400,000 tech companies, then ranks them by means of an algorithm. Janmaat's hope is that it will make for better-informed investors and analysts.

VOTE FOR BASTIAAN BY TEXTING 'BAS' TO EXPRES (397737)

MIKE HROSTOSKI, THE OHIO STATE UNIVERSITY, HROSTOSKI.COM

Hrostoski had embarked on a promising career in HR before his life took a U-turn. His mother died; he realized life was short, sold everything he owned, and spent a year traveling around the U.S. doing volunteer work and fully experiencing life. Now he's got an MBA and a new role as The Men's Coach, helping high-performing men achieve self-fulfillment.

VOTE FOR MIKE BY TEXTING 'MIKE' TO EXPRES (397737)

NICK TARANTO, DARTMOUTH COLLEGE, PLATED.COM

As cofounder and co-CEO of Plated, this former U.S. Marine is helping redefine the way people—especially busy people—eat. Order online and his company will deliver measured, carefully prepared ingredients for a gourmet meal to your door. The customer does the fun parts (cooking and eating), and the chef-designed recipes take less than 30 minutes to make.

VOTE FOR NICK BY TEXTING 'NICK' TO EXPRES (397737)

JEFF MROZ, UNIVERSITY OF PENNSYLVANIA, VROULIFE.COM

Performance-oriented nutrition has always been key for Mroz, a former pro football player and Yale quarterback. After securing his MBA, the Pittsburgh native worked with a former pro women's soccer player to create a new health brand, VROU. Its first product is a drinkable source of the most essential vitamins, electrolytes, antioxidants, and calcium.

VOTE FOR JEFF BY TEXTING 'JEFF' TO EXPRES (397737)

To hear more about their stories and watch their videos, visit express.com. Get in on the action by following #BACK2BUSINESS on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).

ABOUT EXPRESS, INC.:

EXPRESS is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada and Puerto Rico.  EXPRESS merchandise is also available at franchise stores in the Middle East and Latin America. The Company also markets and sells its products through the Company's e-commerce website, www.express.com.

ABOUT GQ:

GQ is the leading men's general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Condé Nast, a division of Advance Publications. Condé Nast operates in twenty-five countries and is the world leader in exceptional content creation.

*DISCLAIMER: BY TEXTING YOU AGREE TO RECEIVE 6 AUTODIALED MESSAGES/MONTH. MESSAGE & DATA RATES MAY APPLY. CONSENT NOT REQUIRED TO PURCHASE. TEXT HELP FOR HELP, OR STOP TO STOP.

NO PURCHASE NECESSARY. SWEEPSTAKES BEGINS AT 12:01 AM ON AUGUST 19, 2014 AND ENDS AT 11:59 PM ON OCTOBER 4, 2014. OPEN TO LEGAL U.S. RESIDENTS 18+, EXCEPT EMPLOYEES OF SPONSOR, THEIR IMMEDIATE FAMILIES, AND THOSE LIVING IN THE SAME HOUSEHOLD. VOID WHERE PROHIBITED. TEXT & DATA CHARGES MAY APPLY. FREE METHOD OF ENTRY, TEXT MESSAGE & TERMS, SEE OFFICIAL RULES: EXPRESS.COM/BACK2BUSINESS.

Logo- http://photos.prnewswire.com/prnh/20130910/NY76292LOGO

 

SOURCE EXPRESS

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...