|By PR Newswire||
|August 26, 2014 10:24 AM EDT||
LOS ANGELES, Aug. 26, 2014 /PRNewswire/ -- Luxury appliance manufacturer, BSH Home Appliances, has renewed its contract with Finn Partners, the PR Agency of Record, for the U.S.-based Bosch and Thermador brands and U.S.-based corporate relations. After a competitive review, Finn Partners will continue its 11 year partnership with the BSH Home Appliances brand for another 3 years. The core account team is based in Finn Partners' Los Angeles office and is led by Senior Partner Brenda Lynch.
"Over the past decade, Finn Partners has grown with our brands and been an integral part of further shaping and positioning Bosch and Thermador as leaders in their industry," said Lore McKenna, BSH Home Appliance Public Relations Manager. "Our trust and commitment with Finn Partners is stronger than ever and we look forward to the coming years of continued success and collaboration."
Finn Partners will continue to raise the profile of two of BSH flagship brands, Bosch and Thermador. The agency team will manage both brands' U.S. media relations and social media focusing on Bosch as the definitive European kitchen brand in premium markets and Thermador as the leading luxury home appliance brand that offers real innovations for "real" cooks. The agency will also provide corporate communications for BSH within the U.S.
"We are incredibly excited to renew our partnership with BSH Home Appliances," said Lynch. "Our team is extremely proud of the work we've done for both Bosch and Thermador over the years. With the new products that both brands will be introducing, we know we will be part of some of the most innovative and impactful marketing programs yet."
About BSH Home Appliances Corporation
BSH Home Appliances Corporation manufactures and markets small and major home appliances that are known across North America for their high-quality and superior innovation. BSH sells its Bosch, Thermador and Gaggenau branded products throughout North America, through distributors, independent appliance dealers, national and regional retailers, builders and large buying groups. BSH Home Appliances Corporation is a wholly-owned subsidiary of BSH Bosch und Siemens Hausgerate GmbH, headquartered in Munich, Germany, the world's third-largest home appliance manufacturer. Manufacturing facilities are located in New Bern, North Carolina, and La Follette, Tennessee.
About Finn Partners
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future where innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including technology, consumer, travel/lifestyle, education, global issues, arts, health, public and corporate affairs and multicultural marketing.
Finn Partners was named "Best New Agency" in 2012 and "Best Agency to Work For" in 2013 by the industry's Holmes Report. The New York City-headquartered company has over 300 employees with offices in Chicago, Detroit, Fort Lauderdale, London, Los Angeles, Jerusalem, San Francisco and Washington D.C., and has additional international capabilities through its partnership with communications conglomerate PROI Worldwide. DC-based Widmeyer Communications, which specializes in education and public policy public relations, was acquired in 2013. Find us at www.finnpartners.com and follow us on Twitter @FPMulticultural and @finnpartners.
SOURCE Finn Partners
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