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New Mural to Reflect Downtown Renewal; South Park Public Art Incentive

LOS ANGELES, Aug. 26, 2014 /PRNewswire-USNewswire/ -- A new mural entitled, "The Preciousness of the Hunt" by artist Faith47 is currently underway in the South Park community in Downtown Los Angeles.  The work is set to celebrate and commemorate the revitalization of the neighborhood, and positively reflect on the future of this area.

The Do Art Foundation is a not-for-profit social enterprise created to produce programs, projects and exhibitions as public art.

Internationally renowned artist, Faith47, has proposed a poetic motif of elegant swans to be painted across a prominently positioned wall at the center of South Park. The local nonprofit arts organization, Do Art Foundation, coordinated this project in collaboration with the South Park Business Improvement District (BID) to launch their Public Art Incentive program for the area. 

The proposed artwork can be found on the wall at the Flower Street Lofts residential building, on the northeast corner of 12th and Flower Street.  The work will be accented with gold, stretch horizontally along the wall above the trees, and will be easily viewed by Metro passengers, visitors to the Convention Center, and the L.A. LIVE complex.  The art will be completed by the beginning of September to add to our increasing repertoire of mural work seen throughout the city.

The South Park BID, led by Executive Director Jessica Lall, has spearheaded this project and ignited the community in efforts to enrich and enhance cultural programming and visibility of art in the area.  With the understanding that art helps to uplift communities and stimulate local economies, the South Park BID and members of the community are developing a Public Art Initiative managed by Do Art Foundation.  As the links between the economic health of a community and the quality of social bonds become increasingly clear, South Park residents and businesses are invested in developing themselves as a cultural destination point in Los Angeles.  Local businesses and residents from the Flower Street Loft Homeowners Association, PSP Investment Group, Hertz Rentals, Blick Art, Yami from the Department of Cultural Affairs, and L&R Group came together as a community to make this happen.

"The South Park community is committed to seeing a successful and meaningful public art campaign in the district, and rallied together to make this mural a reality," said Lall.  "Through a vibrant partnership with the Do Art Foundation, we anticipate this mural being the first of several pieces in an elaborate and highly curated series for the neighborhood.  The long-term goal is for South Park to continue to evolve as a world-class cultural destination, showcasing some of the finest integrated art."

Faith47 is an internationally acclaimed street-and studio-based artist currently living in Cape Town, South Africa.

Following an active street art career spanning more than fifteen years, her work can now be found in major cities around the world. Using a wide range of media, including graphite, spray paint, oil paint, ink, photography and collage, her approach is explorative and substrate appropriate – from found and rescued objects, to time-layered and history-textured city walls and their accretions, to studio prepared canvas and wood.

Through her work, Faith47 attempts to disarm the strategies of global realpolitik, in order to advance the expression of personal truth. In this way, her work is both an internal and spiritual release that speaks to the complexities of the human condition, its deviant histories and existential search.


Do Art Foundation is an arts organization focused on the promotion and creation of work visible in the public landscape. Recognizing the need for artistic productions to create important humanitarian cultural conversations, Do Art Foundation facilitates projects that inspire creative expression within our society. They are a registered non-profit that answers the need of art access and education for our society. They aim to bring art in the public realm so that all people and communities may create dialogue and participate in our cultural development. Do Art Foundation's mandate is to engage art as a forum to foster exchange of ideas and culture. They focus on projects and programs that involve unconventional art education and expression.

For more information or further inquiry, visit


The South Park Business Improvement District (BID) is managed by the South Park Stakeholders Group, a coalition of residents, property owners, and business who are deeply committed to the ongoing improvement of the district.  Since 2005, the South Park BID has worked to make South Park safer, cleaner and more vibrant for the people who live, work and visit South Park.

For more information, visit

Carmen Zella
[email protected]

Jessica Lall
South Park BID
[email protected] 

South Park Business Improvement District Logo

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SOURCE South Park Business Improvement District

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