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Global Brands Unite to Launch #tweetforpeace Campaign
|By Business Wire
|August 27, 2014 04:00 AM EDT
Peace One Day, the non-profit organisation whose initiative led to the
unanimous adoption by the United Nations Organisation’s member states of
an annual Peace Day of global ceasefire and non-violence each 21
September, announced today that it will launch a social media campaign "#tweetfor
peace" at its London gala dinner on September 3rd.
Jeremy Gilley, Founder of Peace One Day, said, “Peace One Day is
extremely grateful for the support of UST Global in hosting such a
fantastic event. The London Gala Dinner is a wonderful way to raise
awareness of and shine a spotlight on Peace Day, 21 September. This
awareness of Peace Day creates action and that action saves lives—fewer
children are bullied, fewer women are hit, fewer guns are fired.”
The launch event, which is a call to action to spread awareness on Peace
Day, will be held at 7pm BST at the Hurlingham Club in London. Guests
attending will include well-known celebrities, political figures and
prominent business leaders from global leading brands and Fortune 500
During the course of the evening, guests will be asked to join Jeremy
Gilley and UST Global in using the power and reach of their personal and
corporate social media accounts to launch the "#tweetforpeace"
campaign to carry a message of appeal to all parties involved in
conflict across the world to cease fire and stop violence for 24 hours
on September 21st.
Global, an information technology solutions and services company for
Global 1000 enterprises, is the sponsor of the event. Joe Nalkara,
President, UST Global, said, “We are absolutely delighted to partner
with Jeremy and his Peace One Day initiative. It is an important cause
and we would like this evening’s ‘#tweetforpeace’
campaign to reach out to as many people possible."
Pixie Lott, who is performing at the event, said, “I'm very excited to
be performing at the UST Global Peace One Day gala dinner on September
3rd. Any incentive to bring peace to the world is fantastic and I'm
proud to #tweetforpeace in order to support World Peace Day on September
21st and raise awareness.”
In 2013 nearly half a billion people were made aware of Peace Day , with
around 8 million choosing to change their behaviour for 24 hours as a
result of being involved in activities related to the 21 September
initiative. Peace One Day's target for 2014 is to reach out with the
message of Peace Day to 1.5 billion people and to see this figure double
About Peace One Day
Founded in 1999 by filmmaker Jeremy Gilley, the non-profit organisation
Peace One Day drove the initiative that led to the unanimous adoption by
the United Nations member states of an annual day of global ceasefire
and non-violence on 21 September – Peace Day.
In 2007, Jeremy Gilley and Peace One Day Ambassador Jude Law travelled
to Afghanistan to help develop and document preparations for life-saving
activities across the country for Peace Day. As a result of this work,
since 2007, Peace Day agreements in the region have resulted in the
immunisation against polio of 4.5 million children.
With the day well-established, Peace One Day’s objective is to
institutionalise Peace Day around the world, making it self-sustaining.
A report supported by McKinsey & Company estimated that around 470
million people were aware of Peace Day in 2013, with around 8 million
behaving more peacefully as a result of being involved in activities on
the day. Peace One Day's target for 2014 is to reach 1.5 billion people
with the message of Peace Day.
For more information visit www.peaceoneday.org.
About UST Global
UST Global is a leading provider of end-to-end IT Services and Solutions
for Global 1000 companies. Headquartered in Aliso Viejo, California, UST
Global has operations in USA, India, Mexico, Spain, UK, Malaysia,
Philippines, and Singapore. UST Global is a technology leader with deep
domain expertise across the following industries: Healthcare &
Insurance, Retail, Financial Services, Transportation & Logistics,
Manufacturing & Automotive, Telecommunication and Media & Entertainment.
By focusing on the business model of 'fewer CLIENTS, more ATTENTION',
UST Global strives for excellence in providing their clients with the
best service and commitment to long-term client success. With 14,000
employees, UST Global's growth and clientele have been impressive.
Please visit www.ust-global.com for
Please visit www.ust-global.com for
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140827005108/en/
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