Welcome!

News Feed Item

Native Advertising Summit 2014: Get Insights on Managing Sponsored Content from Top Publishers and Advertisers



SINGAPORE, Aug 27, 2014 - (ACN Newswire) - Join us at "Native Advertising Summit 2014", 14-15 October, at the Suntec Convention & Exhibition Centre, Singapore. Get high value content strategic discussions and approaches taken in opportunities for Native Advertising campaigns.

Native Advertising Summit 2014 will provide you the latest strategic handles and trends & developments. It will feature useful case studies and good insights from successful native ad campaigns - and also the best and the worst. Attend this niche conference and join your peers and colleagues from the industry and participate actively in the discussions. Get real practical insights. Native Ads are here to stay, get new insights on the how to's.

Speaker Line Up

- Sebastian Tomich, Vice President of Advertising, The New York Times
- Keith Hernandez, VP of Global Advertising, Buzzfeed
- Mark Howard, Chief Revenue Officer, Forbes Media
- Visnu Mohan, CEO, Havas Media Group Asia Pacific
- Lindsay Nelson, VP of Integrated Programs, SladeCustom
- Jason Scott, CEO, Allure Media (Australian Publisher of Business Insider)
- Chad Gallagher, Director of Mobile, Advertising.com, AOL Platforms
- Chris Wee, Head of Strategy, Rev Asia
- Joy Robins, Vice President Advertising & Strategy, Quartz (Publisher of Atlantic Media)
- Yvonne Chang, Managing Director, India & South East Asia, Head of Advertising Solutions Development, Yahoo APAC
- Michael Ree, Vice President, APAC, Mirriad
- James A. Neufeld, Founder & CEO, SAM
- Byron Perry, Founder, Coconuts Media
- Alan Soon, Managing Editor, South East Asia, Yahoo
- Adam Ostrow, Chief Strategy Officer, Mashable

Exciting Topics:

- Defining the framework for native advertising
- Key trends and developments
- How native ad can fit in with your business model
- Are we getting a positive return on the dollars being spent on native advertising?
- What brands are doing well on native ads?
- Keys to building powerful lifestyle stories
- Editorial work vs creative ad content - separate or fuse the functions?
- Measuring native ads and the metrics that should be used
- Native Advertising: content and context on Mobile
- Mobile 1st approach for native ads
- Choosing the right technology for native ad platforms
- Using data and stats in native ad campaigns
- Driving value in the Native Ad market - who should take the lead
- Pricing native advertising campaigns
- Strategies for Publishers, Content Broadcasters, Advertisers & Brands
- Can Native Advertising and Programmatic Ad buys co-exist?
- Scaling strategies, RTB and real time optimization
- What is the true value proposition to publishers, brands, advertisers, agencies, mobile marketers, social media enablers, technology providers?
- What does native ad mean for Social Media Managers?
- Avoiding the risks in native ads campaigns

This Summit will benefit these industries and professionals:

- Digital Media and News Publishers, Digital Newspapers
- Online Media and Magazines
- Brands & Advertisers
- Mobile and Online Advertisers, Mobile Marketers
- Mobile Marketing Solutions Providers
- Technology providers (Social Platforms, Analytics & Measurement, Advertising Platforms)
- Ad & Creative Agencies, PR Firms

Audience profile from above industries/sectors:

CEO, MD, Editor, Advertising Head, Editorial Creative Head, Marketing Director & Advertising Sales Dept Head, Head Editor, Editor in Chief, News Design Director, Creative News and Media Heads, CMOs and Marketing Directors, Head of Business Development and Marketing Communications Director, COOs, Commercial Directors, Brand Managers and Heads of Products, Product Development Directors / Managers, Head of Advertising, Mobile Marketing Director, Online News Content Director, Chief Strategy Officers and Directors, Head of Digital News, Head of Editorial Content, Sales & Marketing Directors, Brand Content Strategy Directors, Advertising MD, PR Communications Director, Head of Magazine Content and Design, Social Media Managers, Head of Social Media Marketing.

Visit www.native-adv.com for more information.

For enquiries and for info to attend this event, please contact:

Deborah Crystal Lee
Marketing Manager
Native Advertising Summit 2014
Email: [email protected]

Organized by Asher Russell Pte Ltd.


Source: Native Advertising Summit

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...