Welcome!

News Feed Item

Native Advertising Summit 2014: Get Insights on Managing Sponsored Content from Top Publishers and Advertisers



SINGAPORE, Aug 27, 2014 - (ACN Newswire) - Join us at "Native Advertising Summit 2014", 14-15 October, at the Suntec Convention & Exhibition Centre, Singapore. Get high value content strategic discussions and approaches taken in opportunities for Native Advertising campaigns.

Native Advertising Summit 2014 will provide you the latest strategic handles and trends & developments. It will feature useful case studies and good insights from successful native ad campaigns - and also the best and the worst. Attend this niche conference and join your peers and colleagues from the industry and participate actively in the discussions. Get real practical insights. Native Ads are here to stay, get new insights on the how to's.

Speaker Line Up

- Sebastian Tomich, Vice President of Advertising, The New York Times
- Keith Hernandez, VP of Global Advertising, Buzzfeed
- Mark Howard, Chief Revenue Officer, Forbes Media
- Visnu Mohan, CEO, Havas Media Group Asia Pacific
- Lindsay Nelson, VP of Integrated Programs, SladeCustom
- Jason Scott, CEO, Allure Media (Australian Publisher of Business Insider)
- Chad Gallagher, Director of Mobile, Advertising.com, AOL Platforms
- Chris Wee, Head of Strategy, Rev Asia
- Joy Robins, Vice President Advertising & Strategy, Quartz (Publisher of Atlantic Media)
- Yvonne Chang, Managing Director, India & South East Asia, Head of Advertising Solutions Development, Yahoo APAC
- Michael Ree, Vice President, APAC, Mirriad
- James A. Neufeld, Founder & CEO, SAM
- Byron Perry, Founder, Coconuts Media
- Alan Soon, Managing Editor, South East Asia, Yahoo
- Adam Ostrow, Chief Strategy Officer, Mashable

Exciting Topics:

- Defining the framework for native advertising
- Key trends and developments
- How native ad can fit in with your business model
- Are we getting a positive return on the dollars being spent on native advertising?
- What brands are doing well on native ads?
- Keys to building powerful lifestyle stories
- Editorial work vs creative ad content - separate or fuse the functions?
- Measuring native ads and the metrics that should be used
- Native Advertising: content and context on Mobile
- Mobile 1st approach for native ads
- Choosing the right technology for native ad platforms
- Using data and stats in native ad campaigns
- Driving value in the Native Ad market - who should take the lead
- Pricing native advertising campaigns
- Strategies for Publishers, Content Broadcasters, Advertisers & Brands
- Can Native Advertising and Programmatic Ad buys co-exist?
- Scaling strategies, RTB and real time optimization
- What is the true value proposition to publishers, brands, advertisers, agencies, mobile marketers, social media enablers, technology providers?
- What does native ad mean for Social Media Managers?
- Avoiding the risks in native ads campaigns

This Summit will benefit these industries and professionals:

- Digital Media and News Publishers, Digital Newspapers
- Online Media and Magazines
- Brands & Advertisers
- Mobile and Online Advertisers, Mobile Marketers
- Mobile Marketing Solutions Providers
- Technology providers (Social Platforms, Analytics & Measurement, Advertising Platforms)
- Ad & Creative Agencies, PR Firms

Audience profile from above industries/sectors:

CEO, MD, Editor, Advertising Head, Editorial Creative Head, Marketing Director & Advertising Sales Dept Head, Head Editor, Editor in Chief, News Design Director, Creative News and Media Heads, CMOs and Marketing Directors, Head of Business Development and Marketing Communications Director, COOs, Commercial Directors, Brand Managers and Heads of Products, Product Development Directors / Managers, Head of Advertising, Mobile Marketing Director, Online News Content Director, Chief Strategy Officers and Directors, Head of Digital News, Head of Editorial Content, Sales & Marketing Directors, Brand Content Strategy Directors, Advertising MD, PR Communications Director, Head of Magazine Content and Design, Social Media Managers, Head of Social Media Marketing.

Visit www.native-adv.com for more information.

For enquiries and for info to attend this event, please contact:

Deborah Crystal Lee
Marketing Manager
Native Advertising Summit 2014
Email: marketing-55@asher-russell.com

Organized by Asher Russell Pte Ltd.


Source: Native Advertising Summit

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).