Welcome!

News Feed Item

Native Advertising Summit 2014: Get Insights on Managing Sponsored Content from Top Publishers and Advertisers



SINGAPORE, Aug 27, 2014 - (ACN Newswire) - Join us at "Native Advertising Summit 2014", 14-15 October, at the Suntec Convention & Exhibition Centre, Singapore. Get high value content strategic discussions and approaches taken in opportunities for Native Advertising campaigns.

Native Advertising Summit 2014 will provide you the latest strategic handles and trends & developments. It will feature useful case studies and good insights from successful native ad campaigns - and also the best and the worst. Attend this niche conference and join your peers and colleagues from the industry and participate actively in the discussions. Get real practical insights. Native Ads are here to stay, get new insights on the how to's.

Speaker Line Up

- Sebastian Tomich, Vice President of Advertising, The New York Times
- Keith Hernandez, VP of Global Advertising, Buzzfeed
- Mark Howard, Chief Revenue Officer, Forbes Media
- Visnu Mohan, CEO, Havas Media Group Asia Pacific
- Lindsay Nelson, VP of Integrated Programs, SladeCustom
- Jason Scott, CEO, Allure Media (Australian Publisher of Business Insider)
- Chad Gallagher, Director of Mobile, Advertising.com, AOL Platforms
- Chris Wee, Head of Strategy, Rev Asia
- Joy Robins, Vice President Advertising & Strategy, Quartz (Publisher of Atlantic Media)
- Yvonne Chang, Managing Director, India & South East Asia, Head of Advertising Solutions Development, Yahoo APAC
- Michael Ree, Vice President, APAC, Mirriad
- James A. Neufeld, Founder & CEO, SAM
- Byron Perry, Founder, Coconuts Media
- Alan Soon, Managing Editor, South East Asia, Yahoo
- Adam Ostrow, Chief Strategy Officer, Mashable

Exciting Topics:

- Defining the framework for native advertising
- Key trends and developments
- How native ad can fit in with your business model
- Are we getting a positive return on the dollars being spent on native advertising?
- What brands are doing well on native ads?
- Keys to building powerful lifestyle stories
- Editorial work vs creative ad content - separate or fuse the functions?
- Measuring native ads and the metrics that should be used
- Native Advertising: content and context on Mobile
- Mobile 1st approach for native ads
- Choosing the right technology for native ad platforms
- Using data and stats in native ad campaigns
- Driving value in the Native Ad market - who should take the lead
- Pricing native advertising campaigns
- Strategies for Publishers, Content Broadcasters, Advertisers & Brands
- Can Native Advertising and Programmatic Ad buys co-exist?
- Scaling strategies, RTB and real time optimization
- What is the true value proposition to publishers, brands, advertisers, agencies, mobile marketers, social media enablers, technology providers?
- What does native ad mean for Social Media Managers?
- Avoiding the risks in native ads campaigns

This Summit will benefit these industries and professionals:

- Digital Media and News Publishers, Digital Newspapers
- Online Media and Magazines
- Brands & Advertisers
- Mobile and Online Advertisers, Mobile Marketers
- Mobile Marketing Solutions Providers
- Technology providers (Social Platforms, Analytics & Measurement, Advertising Platforms)
- Ad & Creative Agencies, PR Firms

Audience profile from above industries/sectors:

CEO, MD, Editor, Advertising Head, Editorial Creative Head, Marketing Director & Advertising Sales Dept Head, Head Editor, Editor in Chief, News Design Director, Creative News and Media Heads, CMOs and Marketing Directors, Head of Business Development and Marketing Communications Director, COOs, Commercial Directors, Brand Managers and Heads of Products, Product Development Directors / Managers, Head of Advertising, Mobile Marketing Director, Online News Content Director, Chief Strategy Officers and Directors, Head of Digital News, Head of Editorial Content, Sales & Marketing Directors, Brand Content Strategy Directors, Advertising MD, PR Communications Director, Head of Magazine Content and Design, Social Media Managers, Head of Social Media Marketing.

Visit www.native-adv.com for more information.

For enquiries and for info to attend this event, please contact:

Deborah Crystal Lee
Marketing Manager
Native Advertising Summit 2014
Email: [email protected]

Organized by Asher Russell Pte Ltd.


Source: Native Advertising Summit

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.