|By PR Newswire||
|August 27, 2014 07:05 AM EDT||
NORTH HOLLYWOOD, Calif., Aug. 27, 2014 /PRNewswire-iReach/ -- TK Media Direct, a fast growing privately-owned media services agency located in North Hollywood, CA announced today that Knitting Factory Entertainment, which operates concert venues, restaurants, record labels, artist management and national touring divisions, has selected TK Media Direct to create direct response marketing campaigns and provide media planning and buying services.
TK Media was awarded the business based on their direct marketing capabilities that drive retail sales. TK Media begins work this month and has been tasked with driving consumer awareness and sales for Knitting Factory restaurants including The Federal Bar, which has North Hollywood, CA and Long Beach, CA locations as well as Bow and Truss in North Hollywood, CA. A KFE Branded television campaign will also launch next month supporting ticket sales for KFE concert venues nationwide.
"The key to driving retail demand for all our clients, and for Knitting Factory Entertainment in particular, lies in our ability to escalate awareness and brand recognition in local and national markets, using direct response marketing techniques," said Ted Kriesel, TK Media Direct President and Founder.
"Knitting Factory Entertainment was looking for an experienced entrepreneurial team, structured to move forward quickly to establish our brand as the premium destination for live entertainment. We found this with TK Media Direct and we are very excited to have them on board," said India FitzAllen, Knitting Factory Entertainment Chief Marketing Officer.
TK Media Direct was recognized by INC.500 and ranks #424 on the 2014 INC.5000 list of America's fasting growing private companies, with three year sales growth of 1,119.9%.
Knitting Factory Entertainment is the first entertainment based licensing group to offer every aspect of a fully integrated brand, from venue and restaurant licensing and support, to touring, talent management and merchandising. Each location provides an artistic approach to food and drink, while remaining approachable and relaxed.
TK Media Direct, Inc.
Media Contact: Theodore Kriesel, TK Media Direct, Inc., 818-851-1483, [email protected]
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SOURCE TK Media Direct, Inc.
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