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Turtle Beach and Twitch Announce Extended Partnership
Turtle Beach is the Official Audio Partner for Twitch, the World's Leading Live Video Platform and Community for Gamers
|By PR Newswire
|August 27, 2014 08:31 AM EDT
SAN DIEGO, Aug. 27, 2014 /PRNewswire/ -- Turtle Beach Corporation (NASDAQ: HEAR), the leading audio brand in the video game industry, and Twitch, the world's leading live video platform and community for gamers, today announced the extension of their exclusive partnership. Turtle Beach is the official audio partner for Twitch, providing headsets and audio hardware for team chat and live streaming to support Twitch gaming tournaments and events. Turtle Beach and Twitch also collaborate on marketing and promotional activity.
"Twitch has been a great partner and we look forward to further collaboration as we pursue growth opportunities created by the recent console transition, both in the United States and in growing video game markets in Europe, Asia and Latin America," said Juergen Stark, chief executive officer of Turtle Beach Corporation.
Twitch is the world's leading web and mobile video platform and community for video game enthusiasts, and the largest live streaming site that caters solely to the video game industry. It provides a community for gamers around the world to broadcast, watch, and chat about their favorite video games. Twitch is also the live broadcasting hub for large-scale gaming competitions, including many which are now filling stadiums around the world.
"Having top of the line audio equipment is integral to the optimum Twitch experience," said Amber Dalton, Director of Event Marketing, Twitch. "Turtle Beach has been a phenomenal partner with stellar products, so we look forward to continuing to showcase their brand at all our events."
From 2011 when it launched to today, the number of individuals watching and chatting live about streaming gameplay on Twitch has grown from 3.2 million unique viewers per month to 55 million. Both of the popular new entertainment consoles, PlayStation®4 and the Xbox One, have integrated Twitch making it very easy to stream gameplay and watch streamed content, which is contributing to Twitch's rapid growth.
"Even considering all the competition for screen time across mobile devices, PC and television, the average Twitch member watches 106 minutes of live streaming on the site every day, and more than half watch more than 20 hours a week," said Bob Picunko, chief marketing officer of Turtle Beach Corporation. "Partnering with Twitch presents an opportunity to reach millions of the world's most passionate gamers, day in and day out, and to align our brand with an incredibly popular and rapidly growing player in the industry."
Turtle Beach's Ear Force XP SEVEN console gaming headset, Z SEVEN PC gaming headset and TM1 multi-channel tournament mixer, developed in collaboration with Major League Gaming, are designed to meet the audio needs of competitive and streaming gamers and are used by Twitch for broadcasting at leading eSports and video game events. The recently announced ELITE Tournament Audio Controller, which will debut this winter, will introduce new levels of audio quality and ease-of-use for streamers.
Twitch is the leading live video platform and community for gamers where more than 55 million have gathered to broadcast, watch and talk about video games. Twitch's video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. In February 2014, Wall Street Journal ranked Twitch as the 4th largest website in terms of peak internet traffic in the U.S., fortifying the brand as an entertainment industry leader and the epicenter of social video for gamers. For more information visit: www.twitch.tv.
About Turtle Beach Corporation
Turtle Beach Corporation (TurtleBeachCorp.com) designs audio products for consumer, commercial and healthcare markets. Under the brand Turtle Beach (TurtleBeach.com), the company markets premium headsets for use with video game consoles, including officially-licensed headsets for the next-generation Xbox One and PlayStation®4, personal computers and mobile devices. Under the brand HyperSound (HyperSound.com), the company markets pioneering directed audio solutions that have applications in digital signage and kiosks, consumer electronics and healthcare. The Company's shares are traded on the NASDAQ Exchange under the symbol NASDAQ:HEAR.
SOURCE Turtle Beach Corporation
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