Click here to close now.


News Feed Item

Nikon Unveils High-performance D810 DSLR to Capture Stunning Video

DUBAI, UAE, August 27, 2014 /PRNewswire/ --

The D810 combines 36.3-megapixel sensor and wide ISO range to offer unrivalled video and image quality 

Building upon its videography success in other markets, Nikon Middle East FZE today launched the high-performance D810 full-frame digital SLR camera in the Middle East, designed to produce high-definition, high-quality images and video.

     (Photo: )

The D810 offers the ability to record stunning Full HD video, while a 36.3-megapixel sensor and wide ISO range combine to offer unrivalled images rich in tone and definition. In addition to delivering fabulous shots, the camera offers outstanding versatility to enable it to excel in a wide range of environments and situations.

"Nikon has experienced great success in the DSLR market in Middle East and Africa over last few years, and we hope to continue the trend with the launch of the D810, the latest addition to our extensive regional portfolio," said Takashi Yoshida, Managing Director Nikon MEA, "We are continuously listening to our customers, both in region and across the world, and incorporating their needs into our innovations. The D810 is a perfect example of that, where we have advanced our video recording capabilities to meet the finest industry standards, while also improving our photography function."

Yoshida added: "We are keen to tap into the regional videography market not just by providing the best equipment, but also extending support though events such as the upcoming Nikon Videography Summit and Nikon Film Festival, and on-going Nikon School initiative. The ultimate aim of our 'I AM A MOVEMENT' campaign is to provide platforms for the local community to meet and acquaint with professionals from the fraternity and exchange information and ideas whilst competing for the coveted title and support videographers and film-makers in their endeavor to create high-quality, exciting content."

Commenting on the evolution of the camera, Narendra Menon, Regional Head Sales and Marketing, Nikon MEA, said: "The new Nikon D810 builds on the performance of the acclaimed D800, and has been designed to produce breath-taking images and video. The camera's raw power maintains the integrity of every frame, blending incredible picture quality with the ability to capture clear Full HD video, while giving professionals complete creative control over the image. Its high megapixel count and wide ISO range ensure rich and sharp images regardless of shooting conditions."

The D810 puts incredible power and flexibility in the hands of videographers, enabling recording of Full HD 1080p movies at 60 frames per second (fps). It has been designed to meet the needs of photography enthusiasts and professionals alike, who demand a DSLR that delivers the ultimate blend of clarity, sharpness, and rich colours for any shot. The new model features a 36.3-megapixel sensor and an ISO range of 64 to 12800, giving the camera the capacity to maximise the full potential of Nikon's wide range of NIKKOR lenses.

The full-frame D810 is a step up from the successful D800, boasting an effective pixel count of 36.3 million, enabling images to be enlarged without degrading quality. The image sensor is designed without an optical low-pass filter to ensure images appear sharp while retaining rich tonality. It also packs the power of the EXPEED 4 image-processing engine that delivers high-speed processing, which along with the camera's wide range of ISO sensitivities, offers further creative control for shooting in less-than-optimal conditions.

Price and Availability 

The Nikon D810 is available in the UAE at all major retailers, at the suggested retail price of AED 13,999. For more information on the D810 and other Nikon products, please visit

About Nikon 

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries.  

For more information, visit Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonMEA.

About Nikon School 

Nikon School, a global initiative by Nikon with branches in countries including Australia, Malaysia, India and now UAE, is a series of educational photography classes that aims to enhance the creative and technical skills of photographers, educating them on how to make the most of their DSLR camera. The courses cater to participants of all levels, from absolute beginners to professionals, with all classes taught by Nikon-certified instructors.  

SOURCE Nikon Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...