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Meredith & Net2TV to Launch “Better Homes and Gardens” Streaming Television Show
|By Business Wire
|August 27, 2014 10:46 AM EDT
Meredith Corporation (NYSE:MDP; www.meredith.com)
announced today it will partner with Net2TV Corporation to launch a new
streaming on-demand television show for connected television based on
the popular Better Homes and Gardens brand. The 30-minute program
– hosted by Jackie Tranchida (NBC’s “First Look”) – will bring to life Better
Homes and Gardens’ rich editorial content with features on cooking,
decorating, home improvement, entertaining and gardening. The program
will premiere August 27, with a special themed episode featuring tips
for Labor Day entertaining.
To create the full-length programs, Meredith is partnering with Net2TV
Corporation, a connected-TV media company that delivers free,
ad-supported programming on its Portico TV service. A sample of the show
can be seen here.
Gayle Butler, Editor-in-Chief, Better Homes and Gardens says,
“We’re thrilled to partner with Net2TV to bring our award-winning
content to a new audience and in a new format. Better Homes and
Gardens helps its audience live more colorful and creative lives,
and our highly visual content translates beautifully into compelling
The “Better Homes and Gardens” show will air twice a month on Net2TV’s
Portico TV service, which is distributed to more than 30 million screens
via smart TVs from Samsung, LG, Sharp and Philips; on Roku-connected
TVs; and on Toshiba tablets and notebooks. The shows will also available
online at www.portico.tv.
“Better Homes and Gardens is dedicated to engaging our audience
across platforms — print, desktop, mobile, tablet — and now through
on-demand television,” says Laura Rowley, Meredith’s Vice President,
Video Productions and Product. “Better Homes and Gardens, which
has more than 2 million Facebook fans and is one of the most-followed
brands on Pinterest, inspires connection and conversation about personal
style. Bringing our highly desirable female audience full-length,
streaming TV shows that she can enjoy at home whenever she wants is an
important extension of our strategy."
Tom Morgan, President and CEO of Net2TV Corp. says, “Better Homes and
Gardens is one of the best-known and trusted consumer brands. This
new program will extend that editorial leadership into a packaged,
full-length connected television show that will be familiar to existing
readers and attract new fans as well.”
About Better Homes and Gardens
Better Homes and Gardens serves, connects and inspires readers
who infuse color and creativity into each aspect of their lives.
Reaching 40 million readers a month via the most-trusted print magazine,
the brand also extends across a robust website, multiple social
platforms, tablet editions, mobile apps, broadcast programs and licensed
products. Better Homes and Gardens fuels our reader’s passions to
live a more colorful life through stunning visuals, a balance of
substance and surface and a blend of expert and reader ideas. Better
Homes and Gardens is published twelve times a year by Meredith
Corporation [NYSE: MDP], with a rate base of 7.6 million. Additional
information may be found at www.bhg.com
| Follow us on Facebook: facebook.com/mybhg
| Instagram: instagram.com/betterhomesandgardens
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.meredith.com)
has been committed to service journalism for more than 110 years.
Today, Meredith uses multiple distribution platforms – including print,
broadcast television, digital, mobile, tablets, and video – to provide
consumers with content they desire and to deliver the messages of its
advertising and marketing partners.
Meredith’s Local Media Group includes 15 owned or operated television
stations reaching 10 percent of U.S. households. Meredith’s portfolio is
concentrated in large, fast-growing markets, with six stations in the
nation’s Top 25 – including Atlanta, Phoenix and Portland – and 13 in
Top 50 markets. Meredith’s stations produce approximately 525 hours of
local news and entertainment content each week, and operate leading
local digital destinations. Additionally, Meredith Video Studios
produces The Better Show, a syndicated daily lifestyle television
program reaching 80 percent of U.S. TV households.
Meredith’s National Media Group reaches 100 million unduplicated
American women, including 60 percent of millennial women. Meredith is
the leader in creating content across media platforms in key consumer
interest areas such as food, home, parenthood and health through
well-known brands such as Better Homes and Gardens, Parents
and Allrecipes. The National Media Group features robust brand
licensing activities, including over 3,000 SKUs of branded products at
4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
provides expertise in digital, mobile, social, health, and analytics for
many of the nation’s top companies and brands.
About Net2TV and Portico TV
Net2TV Corporation is a connected-TV media company that delivers free,
ad-supported programming on its Portico TV service. Portico TV
programming is developed in partnership with established media brands,
high-quality online producers, and independent film and documentary
producers. Net2TV curates short-form videos from these partners and
packages the video into full-length television programs for
Internet-connected TVs, tablets and other devices. The company, which is
headed by industry veterans from MTV/Nickelodeon, Black Arrow, NBC, TiVo
and Netflix, is based in Redwood City, Calif. For more information,
Share this story: Twitter @BHG @JaxTranchida
@net2television and @tvportico.
Net2TV is a trademark of Net2TV Corporation. Portico, Portico TV and the
Portico logo are service marks of Net2TV Corporation.
All other trademarks, registered trademarks and service marks are the
property of their respective owners.
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