|By PR Newswire||
|August 27, 2014 01:00 PM EDT||
BOULDER, Colo., Aug. 27, 2014 /PRNewswire/ -- SendGrid, the leading email delivery service for the world's wanted email, today revealed the results of a study into global email engagement. Released today in conjunction with the 32nd anniversary of the invention of email, the data was collected over two 10-day periods in 2013 and 2014 respectively, with a data set spanning more than 8 billion emails sent by over 125,000 companies. Major findings include:
- People read more email on Apple-manufactured devices than any other device or platform. Mac desktops, Macbooks, iPhones and iPads saw an average open rate of nearly 36 Million opens per day.
- Linux-based devices are the fastest growing segment for email opens globally, growing by 329% in the last year.
- Windows-based devices are the second fastest growing segment for email opens globally. On average, 32 million emails were opened per day on Windows devices in the last year, accounting for a 147% increase over the prior year.
- Blackberry devices are the third fastest growing platform for email opens globally. Email opens on Blackberries grew by 127% in the last year.
- Playstation accounts for just a small fraction of email opens globally, but email opens on the platform grew by 10% in the last year.
- Nearly half of email opens (49.68%) tracked by SendGrid in the last year have been by email account holders in the United States.
- However, for the first time since SendGrid began studying global email trends in 2010, the United States has fallen below 50% of email opens. In 2013, the U.S. represented 51.31% of global email opens versus 49.68% today.
- The United Kingdom is the second largest region for email readership, representing 5.93% of email opens in the last year. Canada is third in email readership, with 3.68% of email opens in the last year.
As the world's largest email infrastructure-as-a-service provider, SendGrid is uniquely positioned to spot these email trends. SendGrid delivers 13 billion emails per month for more than 175,000 companies, including technology leaders like Pinterest, Spotify and Uber. In totality, this represents 2% of the world's non-spam email.
Paul Kincaid Smith, SendGrid's Vice President of Delivery, today also revealed his predictions for the future of email:
Application-generated email will rise as person-to-person email ebbs.
The global app economy was worth $53 billion in 2012, and is expected to rise to $143 billion in 2016, according to a recent VisionMobile study. App developers, CMOs and SMB owners will continue to leverage email as the number one customer engagement tool to drive adoption and retention. All of these stakeholders engage customers by sending marketing and transactional emails, which include receipts, password resets, notifications, social alerts and promotions. Email will remain the standard for online B2B and B2C communication, despite the rise in person-to-person messaging alternatives.
Spam filtering will continue to improve.
Leading mailbox providers like Gmail, Outlook.com and Yahoo are expanding. This increased centralization produces more efficient feedback and improves their spam filters. Individuals and organizations of all sizes value the spam protection provided by these large mailbox providers, where effective spam filtering is now a competitive differentiator. The new generation of spam filters rewards senders of wanted email, while simultaneously punishing senders of unwanted email.
Email quality becomes more important.
Spam filtering is becoming more personalized, and so effective email campaigns must become more personalized too. Senders of commercial email must deliver more relevance and value if they expect their email to be seen and opened. Quality trumps quantity.
Emerging opportunity for email delivery optimization.
Demand for email deliverability consulting will increase. There is a growing need for systems that can intelligently identify and broker communications between senders and recipients. The next generation of B2B and B2C email systems will help send the right message to the right person at the right time with the right frequency. There is a fertile opportunity for email program optimization—guidance that helps organizations send mail that is both wanted, appreciated, and even anticipated. That is the new frontier.
"The numbers we're releasing today underscore a simple fact, which is that email remains the backbone of the web and the social web. Most social networks and blogging platforms, the very technologies that were touted as email killers, require users to have an email address to sign up," said Jim Franklin, CEO, SendGrid. "The email channel is one of the primary methods for these newer apps and platforms to engage with their users and drive them back to the application itself. Simply put, email drives engagement, no matter what device or platform a person is using."
SendGrid is the leader in application email infrastructure. SendGrid's cloud-based platform increases email deliverability, provides actionable insight and scales to meet any volume of email, relieving businesses of the cost and complexity of maintaining custom email infrastructures. The email delivery platform of choice for 175,000 web application companies and developers, including Uber, foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora, SendGrid delivers more than 100 billion emails per year. Founded in 2009 as part of Techstars and based in Boulder, Colo., SendGrid is backed by Bessemer Venture Partners, Foundry Group, Highway 12 Ventures, Bullet Time Ventures, SoftTech VC, 500 Startups and several notable individual investors such as Matt Mullenweg and Scott Petry. For more information, visit www.sendgrid.com.
Nate Hermes, HermesPR
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Mar. 29, 2017 09:30 AM EDT Reads: 455
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
Mar. 29, 2017 09:15 AM EDT Reads: 521
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 09:00 AM EDT Reads: 545
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 29, 2017 08:45 AM EDT Reads: 888
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 29, 2017 08:00 AM EDT Reads: 7,437
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Mar. 29, 2017 06:30 AM EDT Reads: 6,258
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 29, 2017 06:00 AM EDT Reads: 9,047
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Mar. 29, 2017 06:00 AM EDT Reads: 2,840
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Mar. 29, 2017 05:00 AM EDT Reads: 6,425
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Mar. 29, 2017 04:00 AM EDT Reads: 15,090
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Mar. 29, 2017 04:00 AM EDT Reads: 3,201
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 29, 2017 03:45 AM EDT Reads: 2,149
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Mar. 29, 2017 03:30 AM EDT Reads: 11,771
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 29, 2017 03:30 AM EDT Reads: 3,235
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Mar. 29, 2017 03:30 AM EDT Reads: 3,368