Welcome!

News Feed Item

Hospitality Consulting Firm, Leading North, Launches Game-changing Digital Marketing and Social Media Platform

ORLANDO, Fla., Aug. 27, 2014 /PRNewswire/ -- Leading North, a full-service hospitality consulting firm specializing in maximizing topline revenues for hotels, announces today the launch of its new digital marketing and social media platform. The hospitality marketing leader has assembled a team of highly skilled and innovative digital marketing and social media experts to work closely with hotel revenue teams to provide specialized digital marketing planning and solutions in a uniquely integrated model.

Mike Schugt, Founder and President of Leading North, a boutique hospitality consulting firm.

"By handpicking bright minds in the digital marketing world who bring with them a diverse range of online marketing backgrounds within and outside of the hotel industry, we've created a new dimension to traditional online marketing strategies often utilized by today's hotel teams," states Mike Schugt, founder and President of Leading North. "With this new platform, Leading North will help hotels compete more effectively by executing unique and cutting-edge solutions that provide them with a measurable advantage over their competitive sets."

Leading North's customized approach begins with a holistic evaluation of the performance data and analytics of how current strategies are performing. Each account is personally managed by a small, vested team that ultimately becomes a direct extension of the hotel's revenue group. Based on key findings, the team develops a highly customized, integrated plan that includes a mix of A/B website variant testing, conversion metric testing, search engine optimization, pay for performance advertising, banner advertising, display marketing/retargeting, email communication and social media. 

"It's common to see hotels use one vendor for SEO, another for SEM and use in-house resources for things like social media and email communication," adds Schugt. "The key is to understand the broader picture and weave each individual digital marketing component into a comprehensive strategy in which the sum of the parts creates powerful synergies. We are seeing this prove itself in one of our engagements where monthly website traffic has more than doubled within four months and the percent of business coming from the property site has also increased."

In addition to the creative strategies and personalized level of service they provide, Leading North takes a performance-based approach to its business model. Each hotel agrees to an expected ROI metric prior to engagement and hotels pay only their servicing costs upon fulfillment of Leading North meeting the agreed upon ROI target.

In its fourth year, Leading North has established a portfolio of the who's who in the hospitality industry with prestigious clients such as Highgate Hotels, Chartres Lodging Group, Northwood Hospitality, Kokua Hospitality, Bluegreen Vacation Resorts, DiNapoli Capital Partners, and SCS Advisors.

"Leading North has played a role in the increase of business volume to our property's website, strategically redesigning and utilizing SEO and Pay Per Click methods that were not previously in place," says Afsi Bird, General Manager, Hotel Teatro. "Mike has been completely vested in how we perform and having his expertise on our team has made a difference in a number of revenue generating areas."

About Leading North
Established in 2010, Leading North is a boutique hospitality consulting firm providing a full range of revenue generating services designed to positively impact the value of hotel assets. Leading North manages an elite team of sales/marketing, revenue management, e-commerce, and web development experts who specialize in analyzing hotel revenue performance and designing plans with executable solutions. Working with private equity firms and real estate investment trusts, Leading North tailors the engagement based on the specific need of the property then deploys the right expert to address the need. For more information, please visit www.leadingnorth.com or email [email protected].

Photo - http://photos.prnewswire.com/prnh/20140827/140673 

SOURCE Leading North

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said "No to LUNs." With Tintri they manage only virtual machines, in a fraction of the footprint and at far lower cost than conventional storage. Tintri offers the choice of all-flash or hybrid-flash platform, converged or stand-alone structure and any hypervisor. Rather than obsess with storage, leaders focus on the business app...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Isr...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
LogMeIn has completed its previously disclosed merger with Citrix Systems, Inc.’s GetGo, Inc. subsidiary, a wholly owned subsidiary consisting of Citrix’s GoTo family of service offerings. The merger officially closed after market hours on January 31, 2017. Effected through a Reverse Morris Trust transaction, the merger brings together two of the preeminent players in cloud connectivity to instantly create one of the world’s top 10 public SaaS companies, and a market leader with the scale, resou...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...