Welcome!

News Feed Item

Hospitality Consulting Firm, Leading North, Launches Game-changing Digital Marketing and Social Media Platform

ORLANDO, Fla., Aug. 27, 2014 /PRNewswire/ -- Leading North, a full-service hospitality consulting firm specializing in maximizing topline revenues for hotels, announces today the launch of its new digital marketing and social media platform. The hospitality marketing leader has assembled a team of highly skilled and innovative digital marketing and social media experts to work closely with hotel revenue teams to provide specialized digital marketing planning and solutions in a uniquely integrated model.

Mike Schugt, Founder and President of Leading North, a boutique hospitality consulting firm.

"By handpicking bright minds in the digital marketing world who bring with them a diverse range of online marketing backgrounds within and outside of the hotel industry, we've created a new dimension to traditional online marketing strategies often utilized by today's hotel teams," states Mike Schugt, founder and President of Leading North. "With this new platform, Leading North will help hotels compete more effectively by executing unique and cutting-edge solutions that provide them with a measurable advantage over their competitive sets."

Leading North's customized approach begins with a holistic evaluation of the performance data and analytics of how current strategies are performing. Each account is personally managed by a small, vested team that ultimately becomes a direct extension of the hotel's revenue group. Based on key findings, the team develops a highly customized, integrated plan that includes a mix of A/B website variant testing, conversion metric testing, search engine optimization, pay for performance advertising, banner advertising, display marketing/retargeting, email communication and social media. 

"It's common to see hotels use one vendor for SEO, another for SEM and use in-house resources for things like social media and email communication," adds Schugt. "The key is to understand the broader picture and weave each individual digital marketing component into a comprehensive strategy in which the sum of the parts creates powerful synergies. We are seeing this prove itself in one of our engagements where monthly website traffic has more than doubled within four months and the percent of business coming from the property site has also increased."

In addition to the creative strategies and personalized level of service they provide, Leading North takes a performance-based approach to its business model. Each hotel agrees to an expected ROI metric prior to engagement and hotels pay only their servicing costs upon fulfillment of Leading North meeting the agreed upon ROI target.

In its fourth year, Leading North has established a portfolio of the who's who in the hospitality industry with prestigious clients such as Highgate Hotels, Chartres Lodging Group, Northwood Hospitality, Kokua Hospitality, Bluegreen Vacation Resorts, DiNapoli Capital Partners, and SCS Advisors.

"Leading North has played a role in the increase of business volume to our property's website, strategically redesigning and utilizing SEO and Pay Per Click methods that were not previously in place," says Afsi Bird, General Manager, Hotel Teatro. "Mike has been completely vested in how we perform and having his expertise on our team has made a difference in a number of revenue generating areas."

About Leading North
Established in 2010, Leading North is a boutique hospitality consulting firm providing a full range of revenue generating services designed to positively impact the value of hotel assets. Leading North manages an elite team of sales/marketing, revenue management, e-commerce, and web development experts who specialize in analyzing hotel revenue performance and designing plans with executable solutions. Working with private equity firms and real estate investment trusts, Leading North tailors the engagement based on the specific need of the property then deploys the right expert to address the need. For more information, please visit www.leadingnorth.com or email [email protected].

Photo - http://photos.prnewswire.com/prnh/20140827/140673 

SOURCE Leading North

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...