Welcome!

News Feed Item

BACK9NETWORK Retains Chris Lencheski to Oversee Sales Initiatives

Phoenicia Sport to Help Launch New Network

HARTFORD, Conn., Aug. 27, 2014 /PRNewswire/ -- BACK9NETWORK, the golf lifestyle multimedia network, announced today that it has retained industry pioneer Chris Lencheski to oversee the innovative new media organization's linear and digital sales initiatives. BACK9NETWORK launches nationally on DIRECTV, Sept. 29th.

The Golf Lifestyle Network

Lencheski will lead his Phoenicia Sport team, comprised of seasoned sales, media and communications veterans, as part of an overall strategy for success. His group will focus on brand advertising strategy, inventory management, direct response, paid programming, and will also oversee growth of existing digital platforms as the network transitions to broadcast.

A 20-year industry veteran, Lencheski most recently served as the President of Comcast-Spectacor subsidiary Front Row Marketing and Front Row Analytics, the sports media commercial rights group inside the media giant. His experience there included providing direction to sports rights professionals in the Olympics, World Cup, America's Cup, stadium naming rights, NASCAR, and golf-related media concepts.

"We're excited to have Chris develop our commercial rights strategy, bringing his wealth of media and sponsorship sales, event management and brand strategy experience to BACK9NETWORK" said Carlos Silva, President and COO, BACK9NETWORK. "That experience will serve us well as we launch the nation's first golf lifestyle network in late September."

"This is an opportunity to contribute to a fresh perspective in golf and the lifestyle of a great game to advertisers," said Lencheski. "A new generation of young golf aficionados will see BACK9NETWORK as a place to discover where the latest trends in style, cutting edge technology, and equipment come together in a bold new home for those who follow, play and love the game of golf."

BACK9NETWORK will hit the airwaves next month with nearly 1,100 hours of original programming in its first year, including ten original primetime series, live morning, midday, and evening shows, as well as a variety of golf lifestyle programming covering travel, real estate, food, fashion, courses and equipment.

In conjunction with the network's launch, Lencheski's team will manage sales initiatives on all platforms. BACK9NETWORK has experienced tremendous digital growth with over two million monthly unique visitors to its web properties, including its Swing by Swing Golf GPS mobile app, acquired by the network in the first quarter of 2014.

Lencheski's Phoenicia Sport team is anchored by industry veteran John Dato who will work out of Phoenicia's New York City offices. He is a media sales and marketing professional with more than 20 years' experience. Matt Butler will cover the Midwest market. Matt offers a wealth of experience in the sports sales and corporate partnerships space. A West Coast director will be named shortly.

A team of specialists comprised of Suzy Da Silva, Lou Birdt and Allie Mitchell will supply key support for the BACK9NETWORK's sales team in multiple areas. Da Silva's experience in the sports direct response industry includes launching numerous golf companies such as Adam's Golf, GolfLogix, Medicus, Opti-shot and many others.  Birdt has been in direct response TV and general market ad sales for over 10 years.  He has played integral roles on the sales teams for a variety of programs such as Entertainment Tonight, The Oprah Winfrey Show, Inside Edition and many other programs.

Entertainment and sports industry communications, promotions and marketing veteran Bob Margolis will cover all aspects of BACK9NETWORK's internal sales marketing communications.

About BACK9NETWORK: BACK9NETWORK is a golf lifestyle cable television network and media company based in Hartford, Connecticut.  BACK9NETWORK was developed as a complementary alternative to traditional media's focus on professional golf tournament coverage.  Focused on compelling storytelling, interesting personalities, features and fashions, interviews and instruction, travel, gear and much more, fans of all kinds will want to hang with the BACK9NETWORK.  BACK9NETWORK.com, the online clubhouse for BACK9NETWORK, delivers a fresh perspective on the golf lifestyle and its worldwide influence.  BACK9NETWORK's leadership includes respected and outspoken executives from the golf and media industries.  For further information, visit www.back9network.com.

About Phoenicia: Based in New York City with offices in Bethlehem, Pennsylvania, Los Angeles, Dallas and London, United Kingdom; Phoenicia Sport & Entertainment (Phoenicia) is a specialized media, sports and entertainment management, brand-strategist, activation-marketing and commercial rights selling group using white glove solutions for best-in-breed clients. Phoenicia senior management offers global expertise with well-documented successes in sport at significant senior levels with experience serving the Olympics, Formula 1, Verizon IndyCar, Le Mans, NASCAR, MLB, Sport/Entertainment Licensing, NHL, Food Network, AT&T, Susan G. Komen, Comcast, Cablevision and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying continued success for our client portfolio, Phoenicia is proud to support multiple charities and philanthropic endeavors.

Contacts:
Jeff Pomeroy
Tel: (678) 866-2000
[email protected]

Bob Margolis
610-751-0778
[email protected]

Samantha Massei
Tel: (214) 801-6052
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140827/140734

SOURCE Back9Network

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.