Welcome!

News Feed Item

BACK9NETWORK Retains Chris Lencheski to Oversee Sales Initiatives

Phoenicia Sport to Help Launch New Network

HARTFORD, Conn., Aug. 27, 2014 /PRNewswire/ -- BACK9NETWORK, the golf lifestyle multimedia network, announced today that it has retained industry pioneer Chris Lencheski to oversee the innovative new media organization's linear and digital sales initiatives. BACK9NETWORK launches nationally on DIRECTV, Sept. 29th.

The Golf Lifestyle Network

Lencheski will lead his Phoenicia Sport team, comprised of seasoned sales, media and communications veterans, as part of an overall strategy for success. His group will focus on brand advertising strategy, inventory management, direct response, paid programming, and will also oversee growth of existing digital platforms as the network transitions to broadcast.

A 20-year industry veteran, Lencheski most recently served as the President of Comcast-Spectacor subsidiary Front Row Marketing and Front Row Analytics, the sports media commercial rights group inside the media giant. His experience there included providing direction to sports rights professionals in the Olympics, World Cup, America's Cup, stadium naming rights, NASCAR, and golf-related media concepts.

"We're excited to have Chris develop our commercial rights strategy, bringing his wealth of media and sponsorship sales, event management and brand strategy experience to BACK9NETWORK" said Carlos Silva, President and COO, BACK9NETWORK. "That experience will serve us well as we launch the nation's first golf lifestyle network in late September."

"This is an opportunity to contribute to a fresh perspective in golf and the lifestyle of a great game to advertisers," said Lencheski. "A new generation of young golf aficionados will see BACK9NETWORK as a place to discover where the latest trends in style, cutting edge technology, and equipment come together in a bold new home for those who follow, play and love the game of golf."

BACK9NETWORK will hit the airwaves next month with nearly 1,100 hours of original programming in its first year, including ten original primetime series, live morning, midday, and evening shows, as well as a variety of golf lifestyle programming covering travel, real estate, food, fashion, courses and equipment.

In conjunction with the network's launch, Lencheski's team will manage sales initiatives on all platforms. BACK9NETWORK has experienced tremendous digital growth with over two million monthly unique visitors to its web properties, including its Swing by Swing Golf GPS mobile app, acquired by the network in the first quarter of 2014.

Lencheski's Phoenicia Sport team is anchored by industry veteran John Dato who will work out of Phoenicia's New York City offices. He is a media sales and marketing professional with more than 20 years' experience. Matt Butler will cover the Midwest market. Matt offers a wealth of experience in the sports sales and corporate partnerships space. A West Coast director will be named shortly.

A team of specialists comprised of Suzy Da Silva, Lou Birdt and Allie Mitchell will supply key support for the BACK9NETWORK's sales team in multiple areas. Da Silva's experience in the sports direct response industry includes launching numerous golf companies such as Adam's Golf, GolfLogix, Medicus, Opti-shot and many others.  Birdt has been in direct response TV and general market ad sales for over 10 years.  He has played integral roles on the sales teams for a variety of programs such as Entertainment Tonight, The Oprah Winfrey Show, Inside Edition and many other programs.

Entertainment and sports industry communications, promotions and marketing veteran Bob Margolis will cover all aspects of BACK9NETWORK's internal sales marketing communications.

About BACK9NETWORK: BACK9NETWORK is a golf lifestyle cable television network and media company based in Hartford, Connecticut.  BACK9NETWORK was developed as a complementary alternative to traditional media's focus on professional golf tournament coverage.  Focused on compelling storytelling, interesting personalities, features and fashions, interviews and instruction, travel, gear and much more, fans of all kinds will want to hang with the BACK9NETWORK.  BACK9NETWORK.com, the online clubhouse for BACK9NETWORK, delivers a fresh perspective on the golf lifestyle and its worldwide influence.  BACK9NETWORK's leadership includes respected and outspoken executives from the golf and media industries.  For further information, visit www.back9network.com.

About Phoenicia: Based in New York City with offices in Bethlehem, Pennsylvania, Los Angeles, Dallas and London, United Kingdom; Phoenicia Sport & Entertainment (Phoenicia) is a specialized media, sports and entertainment management, brand-strategist, activation-marketing and commercial rights selling group using white glove solutions for best-in-breed clients. Phoenicia senior management offers global expertise with well-documented successes in sport at significant senior levels with experience serving the Olympics, Formula 1, Verizon IndyCar, Le Mans, NASCAR, MLB, Sport/Entertainment Licensing, NHL, Food Network, AT&T, Susan G. Komen, Comcast, Cablevision and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying continued success for our client portfolio, Phoenicia is proud to support multiple charities and philanthropic endeavors.

Contacts:
Jeff Pomeroy
Tel: (678) 866-2000
[email protected]

Bob Margolis
610-751-0778
[email protected]

Samantha Massei
Tel: (214) 801-6052
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140827/140734

SOURCE Back9Network

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.