Welcome!

News Feed Item

Olympus Introduces the PEN E-PL7 Mirrorless Digital Camera, Available for Pre-Order at B&H Photo Video

The E-PL7 Mirrorless Micro Four Thirds Camera Features a Compact Design and a 3.0" 1.04M-Dot Touchscreen LCD That Flips Downward 180 Degrees for Creating Quality Self-Portraits; In Addition It Incorporates a 16-Megapixel Live MOS CMOS Sensor and the True

NEW YORK, NY--(Marketwired - August 28, 2014) - Olympus makes it easier than ever to shoot and share your stories in brilliant detail, with the new PEN E-PL7, an interchangeable-lens camera in a portable, compact and lightweight body, with a premium design. Featuring a new 180° downward-flip touch LCD, Selfie mode, and built-in Wi-Fi, combined with the enhanced Olympus Image Share app (OI.Share), the PEN E-PL7 gives users the power to easily upload and share images instantly using their mobile devices. Read all about the Olympus E-PL7 digital camera here: http://www.bhphotovideo.com/c/product/1078958-REG/olympus_v205070bu000_e_pl7_mirrorless_digital_camera.html

Outstanding Image Quality

The Olympus PEN E-PL7 features much of the same technology as Olympus's award-winning OM-D line of cameras, for a level of performance that rivals that of high-end interchangeable-lens cameras. The TruePic VII image processor combines with a 16.05 megapixel Live MOS sensor and M.ZUIKO lenses to deliver beautiful image quality with high resolution, superior color reproduction and high sensitivity, all in a portable, compact and lightweight body, with the same high-level design and build quality of the PEN flagship, the E-P5. The Olympus E-PL7 is also available in silver http://www.bhphotovideo.com/c/product/1078959-REG/olympus_v205070su000_e_pl7_mirrorless_digital_camera.html

The in-body 3-axis VCM image-stabilization system is derived from the Olympus OM-D E-M10. This powerful technology compensates for horizontal and vertical angular shifts (yam and pitch) as well as camera shake along the optical axis (roll) which is especially common in one-handed shooting scenarios. With the in-body image stabilization mechanism, camera shake can be prevented with any lens, allowing users to take beautiful, dynamic images all the time.

The on-board FAST AF is Olympus's fastest-ever AF system, useing 81 points that cover the whole image. Small AF Target and Super Spot AF modes make it possible to zoom in and focus accurately on small sections of the frame. The E-PL7 is also capable of capturing high-speed action with 8fps sequential shooting. The fast processor supports continuous capture of up to 20 RAW frames, or an unlimited number of JPEG frames, and the Continuous Auto Focus with Tracking mode accurately tracks and captures moving subject as fast as 3.5 fps.

One-Touch Self Portraits

The 3-inch, 1.04 million-dot high-definition touch LCD monitor automatically turns into a mirror display, and activates into its "Selfie Mode" when tilted downward in the 180° position, perfect for one-touch selfies.

The E-PL7's built-in flash helps users take beautiful selfies against nighttime backgrounds, and e-Portrait can be activated with a single touch for more beautiful skin textures. iAuto has also been enhanced with selfies in mind: Portrait settings have been added to common scene modes to automatically detect 42 types of scenes to match the subject and optimize for the ideal image. 

Easy Smart Phone Connection

The Olympus PEN E-PL7 includes built-in Wi-Fi, and connecting to a smart phone is simple. Using the Olympus Image Share app along with a smart phone, and quickly scanning the QR code displayed on the camera's LCD, the smart phone syncs with the Wi-Fi network created by the camera. OI.Share shooting functions have evolved, making it possible to easily operate the custom self-timer for sequential and selfie interval shooting. Live View can be displayed on the smart phone, and the camera can be controlled by touching the smart phone display as if it were the camera itself, then users can send selected images to their smart device for immediate sharing on social media sites.

Expanded OI.Share Capability

OI.Share has been enhanced with a number of remote shooting functions to expand the use of a variety of selfie options. Settings for single, sequential high and sequential low switching button, as well as controls for the timer bar and interval shooting, can all be easily accessed remotely on the user's smart phone. A new movie button lets you quickly record a movie at customized settings, including customized time length for each movie clip. Live Bulb has been added to OI.Share, allowing users the ability to control and monitor the bulb photography process on a smart phone while the shutter is released. Images can also be geotagged through the OI.Share App, giving users a record of all of their adventures.

For photographers who prefer composing their shots using an eyepiece, the E-PL7 is compatible with the optional high-definition VF-4 viewfinder which provides impressive 1.48X magnification, a 2.36 million-dot LCD, eye-detect to turn it on at the right time, and intuitive functionality that enables real-time viewing of shooting conditions.

New Micro Four Thirds Lens and Accessories

Olympus is also introducing a black version of its popular M.ZUIKO DIGITAL 12mm f/2.0 lens. This high-speed, single-focal-length, wide-angle lens, which was previously only available in silver, is ideal for shooting high-quality, dramatic landscapes and street scenes in low-light conditions. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator. Read more about the Olympus M.ZUIKO Digital ED 12mm f/2 lens here: http://www.bhphotovideo.com/c/product/1078711-REG/olympus_v311020bu001_m_zuiko_digital_ed_12mm.html

Learn and explore all about the Olympus Pen E-PL7 at BH Explora here: 
http://www.bhphotovideo.com/explora/photography/news/unveiled-olympus-pen-e-pl7-mirrorless-camera-black-12mm-f20-lens

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo-Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/Olympus_E_PL7_Camera_with_LCD-29b422c0-d9b0-4430-96c7-8b87a09de3e5.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/Olympus_E_PL7_Camera_top-b6eabfac-5988-44b9-87fd-87fbbbfcecbb.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/BH_Photo-f902ef65-3bf3-4629-941a-67ad663564ed.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/Olympus_E_PL7_Camera-4f336d50-4c5a-4663-b8a2-ced9fa97d760.jpg

Henry Posner
212-239-7500

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Microsoft Azure Container Services can be used for container deployment in a variety of ways including support for Orchestrators like Kubernetes, Docker Swarm and Mesos. However, the abstraction for app development that support application self-healing, scaling and so on may not be at the right level. Helm and Draft makes this a lot easier. In this primarily demo-driven session at @DevOpsSummit at 21st Cloud Expo, Raghavan "Rags" Srinivas, a Cloud Solutions Architect/Evangelist at Microsoft, wi...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...