Welcome!

News Feed Item

Olympus Introduces the PEN E-PL7 Mirrorless Digital Camera, Available for Pre-Order at B&H Photo Video

The E-PL7 Mirrorless Micro Four Thirds Camera Features a Compact Design and a 3.0" 1.04M-Dot Touchscreen LCD That Flips Downward 180 Degrees for Creating Quality Self-Portraits; In Addition It Incorporates a 16-Megapixel Live MOS CMOS Sensor and the True

NEW YORK, NY--(Marketwired - August 28, 2014) - Olympus makes it easier than ever to shoot and share your stories in brilliant detail, with the new PEN E-PL7, an interchangeable-lens camera in a portable, compact and lightweight body, with a premium design. Featuring a new 180° downward-flip touch LCD, Selfie mode, and built-in Wi-Fi, combined with the enhanced Olympus Image Share app (OI.Share), the PEN E-PL7 gives users the power to easily upload and share images instantly using their mobile devices. Read all about the Olympus E-PL7 digital camera here: http://www.bhphotovideo.com/c/product/1078958-REG/olympus_v205070bu000_e_pl7_mirrorless_digital_camera.html

Outstanding Image Quality

The Olympus PEN E-PL7 features much of the same technology as Olympus's award-winning OM-D line of cameras, for a level of performance that rivals that of high-end interchangeable-lens cameras. The TruePic VII image processor combines with a 16.05 megapixel Live MOS sensor and M.ZUIKO lenses to deliver beautiful image quality with high resolution, superior color reproduction and high sensitivity, all in a portable, compact and lightweight body, with the same high-level design and build quality of the PEN flagship, the E-P5. The Olympus E-PL7 is also available in silver http://www.bhphotovideo.com/c/product/1078959-REG/olympus_v205070su000_e_pl7_mirrorless_digital_camera.html

The in-body 3-axis VCM image-stabilization system is derived from the Olympus OM-D E-M10. This powerful technology compensates for horizontal and vertical angular shifts (yam and pitch) as well as camera shake along the optical axis (roll) which is especially common in one-handed shooting scenarios. With the in-body image stabilization mechanism, camera shake can be prevented with any lens, allowing users to take beautiful, dynamic images all the time.

The on-board FAST AF is Olympus's fastest-ever AF system, useing 81 points that cover the whole image. Small AF Target and Super Spot AF modes make it possible to zoom in and focus accurately on small sections of the frame. The E-PL7 is also capable of capturing high-speed action with 8fps sequential shooting. The fast processor supports continuous capture of up to 20 RAW frames, or an unlimited number of JPEG frames, and the Continuous Auto Focus with Tracking mode accurately tracks and captures moving subject as fast as 3.5 fps.

One-Touch Self Portraits

The 3-inch, 1.04 million-dot high-definition touch LCD monitor automatically turns into a mirror display, and activates into its "Selfie Mode" when tilted downward in the 180° position, perfect for one-touch selfies.

The E-PL7's built-in flash helps users take beautiful selfies against nighttime backgrounds, and e-Portrait can be activated with a single touch for more beautiful skin textures. iAuto has also been enhanced with selfies in mind: Portrait settings have been added to common scene modes to automatically detect 42 types of scenes to match the subject and optimize for the ideal image. 

Easy Smart Phone Connection

The Olympus PEN E-PL7 includes built-in Wi-Fi, and connecting to a smart phone is simple. Using the Olympus Image Share app along with a smart phone, and quickly scanning the QR code displayed on the camera's LCD, the smart phone syncs with the Wi-Fi network created by the camera. OI.Share shooting functions have evolved, making it possible to easily operate the custom self-timer for sequential and selfie interval shooting. Live View can be displayed on the smart phone, and the camera can be controlled by touching the smart phone display as if it were the camera itself, then users can send selected images to their smart device for immediate sharing on social media sites.

Expanded OI.Share Capability

OI.Share has been enhanced with a number of remote shooting functions to expand the use of a variety of selfie options. Settings for single, sequential high and sequential low switching button, as well as controls for the timer bar and interval shooting, can all be easily accessed remotely on the user's smart phone. A new movie button lets you quickly record a movie at customized settings, including customized time length for each movie clip. Live Bulb has been added to OI.Share, allowing users the ability to control and monitor the bulb photography process on a smart phone while the shutter is released. Images can also be geotagged through the OI.Share App, giving users a record of all of their adventures.

For photographers who prefer composing their shots using an eyepiece, the E-PL7 is compatible with the optional high-definition VF-4 viewfinder which provides impressive 1.48X magnification, a 2.36 million-dot LCD, eye-detect to turn it on at the right time, and intuitive functionality that enables real-time viewing of shooting conditions.

New Micro Four Thirds Lens and Accessories

Olympus is also introducing a black version of its popular M.ZUIKO DIGITAL 12mm f/2.0 lens. This high-speed, single-focal-length, wide-angle lens, which was previously only available in silver, is ideal for shooting high-quality, dramatic landscapes and street scenes in low-light conditions. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator. Read more about the Olympus M.ZUIKO Digital ED 12mm f/2 lens here: http://www.bhphotovideo.com/c/product/1078711-REG/olympus_v311020bu001_m_zuiko_digital_ed_12mm.html

Learn and explore all about the Olympus Pen E-PL7 at BH Explora here: 
http://www.bhphotovideo.com/explora/photography/news/unveiled-olympus-pen-e-pl7-mirrorless-camera-black-12mm-f20-lens

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo-Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/Olympus_E_PL7_Camera_with_LCD-29b422c0-d9b0-4430-96c7-8b87a09de3e5.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/Olympus_E_PL7_Camera_top-b6eabfac-5988-44b9-87fd-87fbbbfcecbb.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/BH_Photo-f902ef65-3bf3-4629-941a-67ad663564ed.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/8/27/11G020719/Images/Olympus_E_PL7_Camera-4f336d50-4c5a-4663-b8a2-ced9fa97d760.jpg

Henry Posner
212-239-7500

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products an...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.