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SmartBuyGlasses.com Grows Business Twofold and Increases Sales With Rackspace Managed Cloud

Website Sales Double During Holiday Season by Utilizing Rackspace Scalable Cloud

HONG KONG, CHINA--(Marketwired - August 28, 2014) - Rackspace® Hosting, the #1 managed cloud company, today announced that SmartBuyGlasses, a leading eyewear ecommerce retailer in Hong Kong, has grown its business twofold, using Rackspace managed cloud.

Since 2008, SmartBuyGlasses has used Rackspace infrastructure to support its multiple websites in 15 languages and across more than 30 countries, all of which offer the world's best designer sunglasses, prescription eyewear and contact lenses. With Rackspace managed cloud, SmartBuyGlasses is able to focus on its core eyewear business, as opposed to allocating internal resources to managing its website.

"With our international development team building and managing an omni-channel commerce platform, we needed a partner that could support these efforts with great technology," said Tony Zhuang, Co-founder of SmartBuyGlasses. "Rackspace provides a high quality, scalable and cost-effective solution that creates a premium online experience for our customers. This brings us several benefits as it enables our internal team to focus on the core business and omni-channel strategy, as opposed to IT issues."

Zhuang points to SmartBuyGlasses performance during the 2013 Christmas holiday as a measure of the success it has achieved from its relationship with Rackspace. During the time, SmartBuyGlasses' sites experienced high levels of traffic reaching multi-million visits per month, which placed considerable strain on its internally hosted infrastructure. To address this, the team approached Rackspace to find and implement solutions to better handle the larger incoming site volume.

"Once we deployed with Rackspace, we were able to scale our infrastructure rapidly to meet high customer demand while simultaneously maintaining top performance with the highest levels of uptime," said Zhuang. "With Rackspace managed cloud and Fanatical Support® service in place, we achieved our business goal to double sales during the 2013 holiday season."

With SmartBuyGlasses success at this competitive time for retailers, the company recently began using servers hosted in Rackspace's global data centers to be in closer proximity to its customers, enabling the company to decrease latency and deliver high speed access to its sites at all times. In the imminent future, SmartBuyGlasses is looking to scale out the managed cloud solution to further grow its business and tailor workloads to help meet customers' specific needs.

"As designer glasses and eyewear are top selling goods, especially during holiday seasons, it is critical that SmartBuyGlasses has reliable infrastructure and support for managing traffic spikes around the globe," said Ajit Melarkode, Managing Director, Rackspace Asia-Pacific. "Our team knows the company's workload inside out, which means SmartBuyGlasses can focus on implementing its omni-channel strategy across ecommerce, mobile and digital, knowing they can call on Rackspace support teams whenever needed."

About Rackspace
Rackspace® (NYSE: RAX) is the #1 managed cloud company. Its technical expertise and Fanatical Support® allow companies to tap the power of the cloud without the pain of hiring experts in dozens of complex technologies. Rackspace is also the leader in hybrid cloud, giving each company the best fit for its unique needs -- whether on single- or multi-tenant servers, or a combination of those platforms. Rackspace is the founder of OpenStack®, the open-source operating system for the cloud. Headquartered in San Antonio, Rackspace serves more than 200,000 business customers from data centres on four continents. It ranks #29 on Fortune's list of 100 Best Companies to Work For and #26 in the Sunday Times Best Companies. For more information, visit http://www.rackspace.co.uk/

Forward-looking statement
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or operational results related to any particular customer or customers of our customers associated with our hosting solutions; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include issues relating to the performance of a customer's configuration caused by forces outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting's Form 10-Q for the quarter ended June 30, 2014, filed with the SEC on August 11, 2014. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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