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Mobile VAS Market Growing at 10.62% CAGR to 2018, Forecasts a Global Value Added Services Research Report

DALLAS, August 28, 2014 /PRNewswire/ --

Global Mobile Value-added Services (VAS) Market 2014-2018 research report of 185 pages is now available with Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. Complete report is available at .

Analysts forecast the global mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018. VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking. This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018.

To calculate the mobile value added services (VAS) market size, the report considers the following aspects: Revenue generated from mobile VAS apart from voice communication services; Revenue generated from mobile messaging services and mobile internet services; In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS; In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services; Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE); Revenue share of the stakeholders in the Global Mobile VAS market; In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services and In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

Companies active in the mobile VAS market (value added services) and discussed in this report include America Movil, Apple, AT&T, BlackBerry, CanvasM Technology, Comviva Technology, Google, InMobi, KongZhong, OnMobile, One97 Communications, ACL Wireless, ADG Online Solution, Adnear, Affle, Ahoy Telecom, Air2Web, Airhub Technologies, Airvoice Infocomm India, Altruist Technologies, Amazon App Store, Apalya Technologies,, Astute Systems, Atom Technologies, Bay Talkitec, Bharti Airtel Ltd., Bubble Motion, Buongiorno Digital Innovation India, BuzzCity, Cellent, Comviva Technology, Coruscant Tec, DigiVive, Etisalat, Frozen Digit Technologies, Gemalto, Geodesic, GoBindas Entertainment, Handygo Technologies, Hoopz Planet Info, Hungama Digital Media Entertainment, i2i telesource, Idea Brahma Consulting, IMImobile, India Games, Intersec, Jinny Software, July Systems, Jump Games, Kirusa, Lumata, LocationGuru Solutions, Mauj Mobile, Mobilecomm Technologies India, mChek India Payment Systems, Mobile2win India, eMahatva Technologies, Mobio Networks, MobiPorter Solutions, mobiShastra Technologies, mobiSolv, MobME Wireless Solutions, Mogae Digital, Moveo Systems, MXit Lifestyle, Nazara Technologies, Netcore Solutions, NetXcell, Nokia, Onyx Mobile, Opera Software, Oxigen Services, PayMate India, Pyro Networks, RealNetworks,, Rishtey Database, Roamware, ROK Global, SMSCountry Networks, Spice Digital, Tapjoy, Tata DoCoMo, Telenity, Unisys Infosolutions, ValueFirst Digital Media, Verse Innovation, Vibes Media, Voicetap Technologies, vRock Mobile Communication, VivaConnect, Webaroo Technology and Zenga Media. Order a copy of this report at .

The Global Mobile VAS Market 2014-2018 report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market. Key Questions Answered in this Report include:

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Mobile LBS Market in Western Europe 2014-2018 research report forecasts the industry to grow at 44.61% CAGR during 2013 to 2018. The Mobile LBS market in Western Europe can be classified into four major segments based on application: Navigation and Tracking, Location-based Search and Advertising, Location-based Infotainment and Analytics, and Other Services. Countries covered in this report are France, Germany, Italy, Spain and the UK. Companies like HERE, Orange Group, Telefonica Group, T-Mobile US, TomTom, Vodaphone Group, 3Friendfinder, Bouygues Telecom, British Telecommunications, Creative Workline, Creativity Software, EE, MECOMO FRIENDS, Microsoft, Mopius, Novasys, Oxford Softworks, SFR, SharpMind, Telekom Italia, Teliasonera, TikGames, t-info, YDreams - Informatica and YellowMap are discussed in this report available at .

Global LBS Platform Market is set to see a CAGR of 19.53% during 2013-2018. Global LBS Platform Market 2014-2018 research report covers the present scenario and the growth prospects of the Global LBS Platform market for the period 2014-2018. In terms of geography, the Global LBS Platform market considers the Americas, and the APAC and EMEA regions. The report includes various positioning technology used in LBS such as GPS, A-GPS, Cell-ID, angle of arrival, time of arrival, and Wi-Fi. Companies like AdNear, Foursquare Labs, Google, HERE, Jiepang API, TeleCommunications System, AdMoove, Alcatel-Lucent, AT&T Mobility, AutoNavi, Boeing, ByteLight, CellVision, ChalkBoard, Cisco Systems, Combain Mobile, CommScope Holdings, Creativity Software, CSR, Ericsson, GBSD Technologies, Geoloqi, GloPos, IndoorAtlas, Intersec, Kitlocate, Locaid Technology, Location Labs, Masternaut, MiTac International, Mobilaris, Mobile Arts, Navizon, NextNav, Nokia Siemens Networks, Persistent Systems, Placecast, Poynt, Qualcomm Enterprise Services, Reach-U, Redknee, Rx Networks, SenionLab, Sense Networks, Shopkick, Skyhook Wireless, Taganode, Telemap, TeleNav, Telenity, TruePosition, VLD, Wifarer, WiFiSLAM and xAD are discussed in the report available at .

Explore more reports on IT & Telecommunications segments at .

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