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Make Sober Driving a Priority This Holiday Weekend

OAKVILLE, ONTARIO -- (Marketwired) -- 08/28/14 -- As Canadians count down to the last long weekend of summer, MADD Canada and Allstate Insurance Company of Canada are taking this opportunity to thank the millions of people who always make sober driving a top priority.

"The majority of people do the right thing. They take responsibility for their own safety, and the safety of others, by arranging sober rides home if they plan on drinking," said MADD Canada National President Angeliki Souranis. "We are grateful to everyone who makes that commitment."

Still, there are those who do not see the risks of impaired driving and continue to put themselves and others in danger. Every day, on average, impaired driving kills 4 people and injures another 175.

To those drivers who continue to think it is no big deal to get behind the wheel after drinking, MADD Canada and Allstate Canada ask them to take a minute to seriously think about the potential outcomes and consequences.

"When you drive impaired, you are putting yourself, your passengers and other motorists at risk," Ms. Souranis said. "You need to consider the impact, on your family and their well-being, that comes with an arrest and conviction for impaired driving. You could go to jail, and there are also the financial costs if you have to pay hefty fines, lose your licence or face significant increases in your insurance. Driving impaired is simply not worth any of those risks."

This holiday weekend, MADD Canada and Allstate Canada are once again asking Canadians to make a commitment to sober driving. If you're going to be drinking, take public transit or a taxi, arrange a designated driver or plan to stay over. If you see a driver you suspect is impaired, call 911 to report it to police.

"In our business, we see the terrible consequences of vehicle crashes all the time," said John O'Donnell, President and CEO of Allstate Insurance Company of Canada. "Crashes caused by impaired driving are entirely preventable and Allstate Canada agents and employees across the country are dedicated to working with MADD Canada to prevent the senseless devastation caused by impaired driving. No one's summer should end in tragedy caused by an impaired driver."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has recently been listed for the second year in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.

Contacts:
Western Region:
Denise Dubyk
MADD Canada Past National President
403-970-8733
[email protected]

Ontario Region:
Carolyn Swinson
MADD Canada Director-Ontario East
416-575-5772

Quebec Region:
Theresa-Anne Kramer
MADD Montreal Chapter
514-374-0937 or 514-953-6233

Atlantic Region:
Susan MacAskill
MADD Canada Chapter Services Manager
1-866-798-6233
[email protected]

Kevin Wilson
Senior Communications Specialist
Allstate Insurance Company of Canada
905-475-4536
[email protected]

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