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Mr. Green Tea and Marcus Lemonis Introduce New Crumbs Bake Shop Ice Cream Line to Company Offering

Product Comes on the Heels of Crumbs Bake Shop Restructure

KEYPORT, NJ -- (Marketwired) -- 08/28/14 -- Mr. Green Tea Ice Cream Company and Marcus Lemonis, star of CNBC's reality series, The Profit, today announced the launch of a new private label line, Crumbs Bake Shop Ice Cream, to be produced in their in Keyport, New Jersey facility.

The new Crumbs Bake Shop Ice Cream products are part of the anticipated brand restructuring of the popular national bakery chain, Crumbs Bake Shop, which closed its doors this past July. Plans are to reopen Crumbs stores under new direction by Lemonis and Fischer Enterprises and re-brand the bake shop to offer a wider variety of dessert products.

"Mr. Green Tea introducing the new Crumbs Bake Shop Ice Cream product line is the first of many plans to expand the Crumbs offerings beyond cupcakes," said Lemonis. "Broadening the Crumbs brand into a sweets and snacks shop allows us to create new ways for our customers to enjoy timeless favorites."

Mr. Green Tea will distribute the new Crumbs Bake Shop Ice Cream in individual servings and pints sold in grocery and convenience stores across the country. The Crumbs Ice Cream line will feature popular Crumbs Cupcake flavors such as Red Velvet, Double Devil's Food Cake and Apple Cobbler as part of a continuously growing selection of unique flavors.

"We're excited to offer our guests a mix of the Crumbs Bake Shop flavors incorporated into our premium ice cream products," said Rich Emanuele, President of Mr. Green Tea. "This will be a hit for cupcake and ice cream lovers across the country."

Lemonis initially partnered with the family-run Mr. Green Tea Ice Cream Company on the hit CNBC reality series, The Profit, where Lemonis stepped in to assist with the expansion of their business facility and product offering. This fall, an update episode of The Profit will air highlighting the success and growth of Mr. Green Tea since the collaboration began in 2013.

Mr. Green Tea is a premium ice cream company specializing in exotic flavors typically only available at high-end restaurants, including Green Tea, Red Bean, Ginger and Chai Latte. Founded in 1968, the company has been manufacturing and distributing ice cream made from the highest quality natural ingredients. Today, the company has grown to be an industry leader with products served in thousands of fine restaurants and sold in popular grocery stores across the country.

For more information, visit www.mrgreentea.com, follow on Facebook at www.facebook.com/mrgreenteaicecream, and Twitter @mrgreen_tea.

About Marcus Lemonis

Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization. Through Camping World and Good Sam, he leads nearly 6,000 employees in over 100 United States cities. Lemonis was named RV Business Magazine's "Newsmaker of the Year" in 2007, landed on Crain's Chicago Business "40 under 40" list in 2005, and was named Ernst and Young's "Entrepreneur of the Year" in 2008.

Lemonis is also known as the "business turnaround king" and star of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit returns on CNBC this fall with new episodes airing October 2014.

A vast variety of businesses can be found under his holding company Marcus Lemonis Enterprises LLC, such as: 1 800 Car Cash, AutoMatch USA, Amazing Grapes, Bee's Knees, Dapper Classics, E-Net, Key West Key Lime Pie Co., Little Miss Baker, Betty Lou's, Matt's Cookies, Wicked Good Cupcakes, Mr. Green Tea, Pie King, ProFit Protein Bites, RawONE, Crumbs Bakes Shop, Sweet Pete's and Rose's Café & Bakery.

More about Marcus Lemonis can be found at http://www.marcuslemonis.com.

For media, contact:
Karen L. Porter
Director of Media Services
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