Click here to close now.




















Welcome!

News Feed Item

JW Marriott Hotels & Resorts Brings Poise & Grace To Service Culture With The Joffrey Ballet

Global Luxury Hotel Brand Incorporates Foundations of Dance into Associate Training Program

BETHESDA, Md., Aug. 28, 2014 /PRNewswire/ -- JW Marriott Hotels & Resorts and The Joffrey Ballet are taking guest service to a new level with the launch of "Poise and Grace," a series of inspirational video training tutorials led by Ashley Wheater, artistic director of The Joffrey Ballet.  As part of the luxury hotel brand's commitment to service excellence, the program was developed to inspire associates to develop and bring natural confidence, poise and grace to the guest experience. The training series includes exclusive content and tailored instruction that teaches associates how to incorporate the foundations of dance into everyday guest interaction. Download images

"At JW Marriott, we look to identify associates that live the brand vision of orchestrating the exceptional, crafting luxurious experiences for guests that are inspired by their passions," said Mitzi Gaskins, vice president and global brand manager of JW Marriott Hotels & Resorts.  "Poise and posture are globally recognized cultural cues that reflect the care and dedication our associates provide in every service interaction."

Featuring Wheater and JW Marriott associates, the videos focus on the importance of Warming Up, Proper Breathing, Flow of Movement and Connecting to the Audience while emphasizing the importance of both verbal and visual cues including posture, squaring one's shoulders and two-handed delivery and engagement techniques.  Videos are typically shown during Daily Rehearsal – a team stand-up meeting where associates focus on JW Marriott's unique service culture and discuss the business of the day.  Videos are inspirational and flexible, not prescriptive, and can occur one-on-one, in a group setting or even during a hotel-wide meeting.  Associates can also access content via a web-based app called Orchestr8, which allows hotels to share with one another how they have orchestrated exceptional guest experiences.  The new program will be deployed across all 68 JW Marriott properties in 26 countries by August 30. 

JW Marriott worked with brand partner and Chicago Tribune's Chicagoan of the Year Ashley Wheater to identify the four core behaviors that help dancers embody poise and grace.  Although hotel guests do not see the videos, they do experience the end result – confident, intuitive associates who make an impact, from strong first impressions to establishing a meaningful connection guests.

"We are proud to partner with JW Marriott on the Poise and Grace video training series," said Wheater. "Ballet technique breeds discipline, self-confidence and a genuine interaction between people. Dancers epitomize poise and grace, and this program is a wonderful way to both celebrate our brand partnership and enhance the JW Marriott guest experience."

The JW Marriott Chicago (151 W. Adams) served as the host hotel for the creation of the Poise and Grace videos due to its longstanding relationship with The Joffrey Ballet and its standing as #1 in guest satisfaction among JW Marriott properties in the last two of three years. Director of Sales & Marketing Steve Conklin at the JW Marriott Chicago explains how associates have embraced the program on property:

"When you think of poise and grace, the perfect metaphor is ballet. It's an easy association for the team. The exercises, which include everything from practicing flow of movement through an obstacle course of tight spaces to noticing eye and heart placement when making a connection with the guest, have truly helped our associates to carry themselves with confidence and deliver a superior level of service to our guests."  

About JW Marriott Hotels & Resorts 
JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 68 JW Marriott hotels in 26 countries; by 2019 the portfolio is expected to encompass more than 100 properties in over 40 countries. Visit us online, on Instagram, Twitter and Facebook.

JW Marriott Hotels and the Joffrey Ballet bring "Poise & Grace" To Service Culture

 

JW Marriott Hotels and the Joffrey Ballet bring "Poise & Grace" To Service Culture

 

JW Marriott Hotels & Resorts.

Video - http://youtu.be/Mbr902Hkqgc 
Photo - http://photos.prnewswire.com/prnh/20140828/141128 
Photo - http://photos.prnewswire.com/prnh/20140828/141127 
Logo - http://photos.prnewswire.com/prnh/20130401/PH86240LOGO

SOURCE JW Marriott Hotels & Resorts

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps