Welcome!

News Feed Item

Official Debut of THX in China Launches a New Era of Movie-Viewing

During the 23rd Beijing International Radio, Film and Television Equipment Exhibition, THX Ltd. and China Film Group announced a strategic partnership between the two companies, officially introducing THX to Chinese moviegoers. Leveraging its unparalleled expertise in filmmaking and technology, THX designs cinema certification programs that ensure a truthful delivery of the filmmaker’s vision to Chinese audiences. Critical architectural design, state-of-the-art visuals and incredibly powerful audio, make THX Certified cinemas the pinnacle of Hollywood entertainment experiences.

Mr. Lin Min Jie, General Manager China Film Equipment Co. Ltd and Mr. Louis Cacciuttolo, Executive V ...

Mr. Lin Min Jie, General Manager China Film Equipment Co. Ltd and Mr. Louis Cacciuttolo, Executive VP of International Business Development & Brand Strategy at THX, at the 23rd Beijing International Radio, Film and Television Equipment Exhibition (Photo: Business Wire)

“The debut of THX in China is of special significance to Chinese filmmakers and movie-goers, bringing China’s film industry one step closer to international standards regarding audio and video performance,” said Mr. Lin Min Jie, General Manager of China Film Group’s subsidiary company China Film Equipment Co. Ltd, while praising THX for its authoritative position and extensive experience in the industry. “We look forward to working with THX to bring the Chinese audience the world’s premium audio/visual enjoyment and the most perfect cinema experience.”

The first THX Certified China Giant Screen (CGS) auditoriums will open in September 2014 in Shanghai. In his excitement for the partnership Louis Cacciuttolo, THX Executive VP of International Business Development and Brand Strategy, made a point to reflect on the history of THX: “Born out of the Star Wars legacy, THX was created in 1983 by legendary director George Lucas and a team of Lucasfilm engineers with the goal of improving the cinema experience in time for the release of Star Wars Episode VI: Return of the Jedi. Our purpose in China, and everywhere else, is to foster the passion and creativity of filmmakers encouraging them to push the boundaries of storytelling; just like Mr. Lucas did with his Star Wars films.”

To date THX has certified over 4,000 cinemas including world renowned venues such as the TCL Chinese Theater and the ArcLight in Hollywood, the Empire in London and the Sate Kremlin Palace in Moscow. Now, for the first time, THX will open corporate offices in Beijing and offer their expertise to the China Film Group and to Chinese moviegoers.”

China is the second largest market in the production of film trailing only the United States and is the fastest growing market for movie viewing. Priding itself on providing professional filmmakers with a better technical ecosystem, THX will work with Chinese directors, China Film Group and Hollywood, to preserve the integrity of storytelling while redefining the cinema experience.

About THX Ltd.:

Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.

For more information on THX please visit www.thx.com.

About China Film Group and China Film Equipment Co., Ltd.:

China Film Group is the largest and most influential state-run film enterprise in China. It operates within four major businesses comprising of film and television production, film distribution, film exhibition and with film and broadcast services. China Film Group has valuable relationships with hundreds of premier film companies in more than 200 countries.

Since its inception more than 60 years ago, China Film Equipment Co., Ltd., a wholly-owned subsidiary of China Film Group, has expanded its scope of business to include various aspects of the film industry and built itself into an integrated enterprise engaged in domestic film equipment production, import and export of professional film equipment and relevant products, professional cinema development and rural film market services. It also hosts the Beijing International Radio, TV & Film Equipment Exhibition (BIRTV) and participates in various domestic and international industry exhibitions.

For more information on China Film Group Co, Ltd please visit www.zgdygf.com.
For more information on China Film Equipment Co., Ltd. please visit www.cfec.com.cn.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.