|By PR Newswire||
|August 28, 2014 04:30 PM EDT||
LONDON, Aug. 28, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:
Global Digital Marketing Market 2014-2018
About Digital Marketing
Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
• Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.
• Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
• E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.
• E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
• WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.
• Web analytics refers to the collection, measurement, and analysis of web-based data that helps end-users understand and optimize the use of a website.
• Social CRM software helps organizations to engage in conversations and relationships with potential and existing customers through the internet, digital channels, and social media networks.
TechNavio's analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 201
Covered in this Report
The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.
TechNavio's report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
• IBM Corp.
• Oracle Corp.
• Salesforce.com Inc.
• SAP AG
Other Prominent Vendors
• Adobe Systems Inc.
• Aplicor LLC
• Attensity Corp.
• ComScore Networks Inc.
• Demandware Inc.
• Ebay GSI Commerce
• Lithium Technologies Inc.
• LongJump CRM
• Microsoft Corp.
• Netsuite Inc.
• OpenText Corp.
• Percussion Software Inc.
• Sitecore Inc.
• StrongMail Systems Inc.
• SugarCRM Inc.
• Yahoo Analytics
• ZohoCRM Inc.
Key Market Driver
• Increased Focus on Digital Media.
• For a full, detailed list, view our report.
Key Market Challenge
• Lack of Skilled Personnel.
• For a full, detailed list, view our report.
Key Market Trend
• Emergence of SaaS-based Solutions.
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Summary of Figures
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation
08.1 Global Sales CRM Market
08.1.1 Market Size and Forecast
08.2 Sales CRM Market by Geographical Segmentation
08.3 Global Marketing Automation Market
08.3.1 Market Size and Forecast
08.4 Marketing Automation Market by Geographical Segmentation
08.5 Global E-commerce Market
08.5.1 Market Size and Forecast
08.6 E-commerce Market by Geographical Segmentation
08.7 Global E-mail Marketing
08.7.1 Market Size and Forecast
08.8 E-mail Marketing Market by Geographical Segmentation
08.9 Global Social CRM Market
08.9.1 Market Size and Forecast
08.10 Social CRM Market by Geographical Segmentation
08.11 Global WCM Market
08.11.1 Market Size and Forecast
08.12 WCM Market by Geographical Segmentation
08.13 Global Web Analytics Market
08.13.1 Market Size and Forecast
08.14 Web Analytics Market by Geographical Segmentation
09. Geographical Segmentation
09.1 Global Digital Marketing Market by Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 Salesforce.com Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAP AG
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Summary of Key Figures
Exhibit 3: Global Digital Marketing Market 2013-2018 (US$ billion)
Exhibit 4: Global Digital Marketing Market Segmentation 2013
Exhibit 5: Global Sales CRM Market 2013-2018 (US$ billion)
Exhibit 6: Sales CRM Market by Geographical Segmentation 2013
Exhibit 7: Global Marketing Automation Market 2013-2018 (US$ billion)
Exhibit 8: Marketing Automation Market by Geographical Segmentation 2013
Exhibit 9: Global E-commerce market 2013-2018 (US$ billion)
Exhibit 10: E-commerce Market by Geographical Segmentation 2013
Exhibit 11: Global E-mail Marketing market 2013-2018 (US$ billion)
Exhibit 12: E-mail Marketing Market by Geographical Segmentation 2013
Exhibit 13: Global Social CRM market 2013-2018 (US$ billion)
Exhibit 14: Social CRM Market by Geographical Segmentation 2013
Exhibit 15: Global WCM Market 2013-2018 (US$ billion)
Exhibit 16: WCM Market by Geographical Segmentation 2013
Exhibit 17: Global Web Analytics Market 2013-2018 (US$ billion)
Exhibit 18: Web Analytics Market by Geographical Segmentation 2013
Exhibit 19: Global Digital Marketing Market by Geographical Segmentation 2013
Exhibit 20: Global Digital Marketing Segmentation 2013-2018
Exhibit 21: Market Attractiveness by Global Digital Marketing Segments
Exhibit 22: Global Digital Marketing Market by Vendor Segmentation 2013
Exhibit 23: IBM Corp.: Business Segmentation
Exhibit 24: Oracle Corp.: Business Segmentation
Exhibit 25: Salesforce.com Inc.: Business Segmentation
Exhibit 26: SAP AG: Business Segmentation
Read the full report:
Global Digital Marketing Market 2014-2018
For more information:
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 27, 2017 09:45 PM EDT Reads: 3,627
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budd...
Mar. 27, 2017 09:45 PM EDT Reads: 3,038
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Mar. 27, 2017 08:15 PM EDT Reads: 6,305
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 27, 2017 07:45 PM EDT Reads: 2,192
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Mar. 27, 2017 07:30 PM EDT Reads: 4,584
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Mar. 27, 2017 06:45 PM EDT Reads: 12,925
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Mar. 27, 2017 06:00 PM EDT Reads: 3,007
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 27, 2017 03:45 PM EDT Reads: 1,420
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 27, 2017 03:30 PM EDT Reads: 2,963
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 27, 2017 02:45 PM EDT Reads: 1,967
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Mar. 27, 2017 02:30 PM EDT Reads: 4,339
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Mar. 27, 2017 02:30 PM EDT Reads: 3,687
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 27, 2017 02:30 PM EDT Reads: 4,036
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 27, 2017 02:00 PM EDT Reads: 2,075
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 27, 2017 01:30 PM EDT Reads: 1,220