Welcome!

News Feed Item

Penn Schoen Berland (PSB) Study Finds Spritz Technology Increases Reading Speed Without Sacrificing Comprehension

First-Time Spritzers Read At Least 20% Faster With Comparable Comprehension Scores

BOSTON, Aug. 28, 2014 /PRNewswire/ -- Spritz, the company behind the advanced text streaming technology built to reinvent the way people read, today announced the results of a new study conducted by market research firm Penn Schoen Berland (PSB), which revealed that Spritz's reading technology produced at least a 20% faster reading experience without sacrificing comprehension amongst first-time Spritz users. PSB's research tested "spritzing," a completely new experience for the respondents, against traditional reading in overall reading speeds and comprehension. The data revealed that even though Spritz readers are reading at a faster rate, they retained a similar amount of information as traditional readers.

Sponsored by Spritz, the study timed respondents in two different reading exercises – a short 110 word email and a longer 210 word article – at two different speeds and tested them with seven comprehension questions afterwards. Among first time users, the Spritz technology produced at least a 20% faster reading experience with comparable comprehension scores:

 

110 WORD EMAIL: TRADITIONAL READING vs SPRITZING

READING METHOD

SPEED

COMPREHENSION

Traditional Reading

35.3 seconds

5.7 of 7 correct responses

Spritzing (100 WPM minimum)

28.7 seconds

5.4 of 7 correct responses

Spritzing (250 WPM minimum)

23.8 seconds

5.3 of 7 correct responses

 

210 WORD ARTICLE: TRADITIONAL READING vs SPRITZING

READING METHOD

SPEED

COMPREHENSION

Traditional Reading

63.8 seconds

5.3 of 7 correct responses

Spritzing (100 WPM minimum)

54.8 seconds

5.0 of 7 correct responses

Spritzing (250 WPM minimum)

45.4 seconds

4.8 of 7 correct responses

 

To view the full results of the report, visit www.spritzinc.com/psbstudy

Additionally, the research revealed that the respondents enjoyed using Spritz, with 78% of users answering that they find the technology easy to use and 69% would like to use it again.

"This new research validates our previous independent findings that, when spritzing, reading comprehension is comparable to traditional reading," said Frank Waldman, Founder and CEO of Spritz. "With the growth of mobile usage and the rise of wearable technologies, we're excited that the respondents are enthusiastic about our technology and will continue to improve upon it to deliver the best mobile reading experience possible. Our goal at Spritz has always been to offer the most convenient way for people to read on-the-go now with the added benefit of comprehension."

In an effort to allow all interested consumers to test themselves spritzing vs. traditional reading, Spritz has developed a similar testing simulation that can be found at www.spritzinc.com/test.

For more information, visit www.spritzinc.com

About the Study
In the month of June, Penn Schoen Berland (PSB) conducted this research with 1000 respondents, in two phases, each among 500 general consumers who speak English as their first and primary language. Respondents were timed as they read two different reading exercises. Those who were assigned to the "Control" cell read the passages traditionally, whereas those who were in the "Test" cell read the passages using the Spritz technology. Respondents answered 7 comprehension questions about what they read after each passage.

About Spritz
Founded in 2012 by Frank Waldman, a serial entrepreneur and MIT alum, Maik Maurer, businessman and scientist focused on innovation, and his colleague Matthias Klein, Spritz's mission is to change the way people read on mobile devices by making communication faster, easier and more effective. The company holds multiple pending patents in its portfolio including its innovative text-streaming technology that presents individual words at the reader's comfortable speed for an all-around efficient and comprehensive reading experience. This technology has been researched, developed and tested in Boston, Munich, and Salt Lake City. Privately funded, the investment was led by Founder and Chairman of Digicel, Denis O'Brien. For more information about Spritz, please visit www.spritzinc.com or follow @spritzinc.

Contact:
Lowell Eschen
[email protected]
(+1)917-403-4090

Sandy Choi
[email protected]
(+1)917-306-4023

SOURCE Spritz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...