Welcome!

News Feed Item

Penn Schoen Berland (PSB) Study Finds Spritz Technology Increases Reading Speed Without Sacrificing Comprehension

First-Time Spritzers Read At Least 20% Faster With Comparable Comprehension Scores

BOSTON, Aug. 28, 2014 /PRNewswire/ -- Spritz, the company behind the advanced text streaming technology built to reinvent the way people read, today announced the results of a new study conducted by market research firm Penn Schoen Berland (PSB), which revealed that Spritz's reading technology produced at least a 20% faster reading experience without sacrificing comprehension amongst first-time Spritz users. PSB's research tested "spritzing," a completely new experience for the respondents, against traditional reading in overall reading speeds and comprehension. The data revealed that even though Spritz readers are reading at a faster rate, they retained a similar amount of information as traditional readers.

Sponsored by Spritz, the study timed respondents in two different reading exercises – a short 110 word email and a longer 210 word article – at two different speeds and tested them with seven comprehension questions afterwards. Among first time users, the Spritz technology produced at least a 20% faster reading experience with comparable comprehension scores:

 

110 WORD EMAIL: TRADITIONAL READING vs SPRITZING

READING METHOD

SPEED

COMPREHENSION

Traditional Reading

35.3 seconds

5.7 of 7 correct responses

Spritzing (100 WPM minimum)

28.7 seconds

5.4 of 7 correct responses

Spritzing (250 WPM minimum)

23.8 seconds

5.3 of 7 correct responses

 

210 WORD ARTICLE: TRADITIONAL READING vs SPRITZING

READING METHOD

SPEED

COMPREHENSION

Traditional Reading

63.8 seconds

5.3 of 7 correct responses

Spritzing (100 WPM minimum)

54.8 seconds

5.0 of 7 correct responses

Spritzing (250 WPM minimum)

45.4 seconds

4.8 of 7 correct responses

 

To view the full results of the report, visit www.spritzinc.com/psbstudy

Additionally, the research revealed that the respondents enjoyed using Spritz, with 78% of users answering that they find the technology easy to use and 69% would like to use it again.

"This new research validates our previous independent findings that, when spritzing, reading comprehension is comparable to traditional reading," said Frank Waldman, Founder and CEO of Spritz. "With the growth of mobile usage and the rise of wearable technologies, we're excited that the respondents are enthusiastic about our technology and will continue to improve upon it to deliver the best mobile reading experience possible. Our goal at Spritz has always been to offer the most convenient way for people to read on-the-go now with the added benefit of comprehension."

In an effort to allow all interested consumers to test themselves spritzing vs. traditional reading, Spritz has developed a similar testing simulation that can be found at www.spritzinc.com/test.

For more information, visit www.spritzinc.com

About the Study
In the month of June, Penn Schoen Berland (PSB) conducted this research with 1000 respondents, in two phases, each among 500 general consumers who speak English as their first and primary language. Respondents were timed as they read two different reading exercises. Those who were assigned to the "Control" cell read the passages traditionally, whereas those who were in the "Test" cell read the passages using the Spritz technology. Respondents answered 7 comprehension questions about what they read after each passage.

About Spritz
Founded in 2012 by Frank Waldman, a serial entrepreneur and MIT alum, Maik Maurer, businessman and scientist focused on innovation, and his colleague Matthias Klein, Spritz's mission is to change the way people read on mobile devices by making communication faster, easier and more effective. The company holds multiple pending patents in its portfolio including its innovative text-streaming technology that presents individual words at the reader's comfortable speed for an all-around efficient and comprehensive reading experience. This technology has been researched, developed and tested in Boston, Munich, and Salt Lake City. Privately funded, the investment was led by Founder and Chairman of Digicel, Denis O'Brien. For more information about Spritz, please visit www.spritzinc.com or follow @spritzinc.

Contact:
Lowell Eschen
[email protected]
(+1)917-403-4090

Sandy Choi
[email protected]
(+1)917-306-4023

SOURCE Spritz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...