Click here to close now.




















Welcome!

News Feed Item

Penn Schoen Berland (PSB) Study Finds Spritz Technology Increases Reading Speed Without Sacrificing Comprehension

First-Time Spritzers Read At Least 20% Faster With Comparable Comprehension Scores

BOSTON, Aug. 28, 2014 /PRNewswire/ -- Spritz, the company behind the advanced text streaming technology built to reinvent the way people read, today announced the results of a new study conducted by market research firm Penn Schoen Berland (PSB), which revealed that Spritz's reading technology produced at least a 20% faster reading experience without sacrificing comprehension amongst first-time Spritz users. PSB's research tested "spritzing," a completely new experience for the respondents, against traditional reading in overall reading speeds and comprehension. The data revealed that even though Spritz readers are reading at a faster rate, they retained a similar amount of information as traditional readers.

Sponsored by Spritz, the study timed respondents in two different reading exercises – a short 110 word email and a longer 210 word article – at two different speeds and tested them with seven comprehension questions afterwards. Among first time users, the Spritz technology produced at least a 20% faster reading experience with comparable comprehension scores:

 

110 WORD EMAIL: TRADITIONAL READING vs SPRITZING

READING METHOD

SPEED

COMPREHENSION

Traditional Reading

35.3 seconds

5.7 of 7 correct responses

Spritzing (100 WPM minimum)

28.7 seconds

5.4 of 7 correct responses

Spritzing (250 WPM minimum)

23.8 seconds

5.3 of 7 correct responses

 

210 WORD ARTICLE: TRADITIONAL READING vs SPRITZING

READING METHOD

SPEED

COMPREHENSION

Traditional Reading

63.8 seconds

5.3 of 7 correct responses

Spritzing (100 WPM minimum)

54.8 seconds

5.0 of 7 correct responses

Spritzing (250 WPM minimum)

45.4 seconds

4.8 of 7 correct responses

 

To view the full results of the report, visit www.spritzinc.com/psbstudy

Additionally, the research revealed that the respondents enjoyed using Spritz, with 78% of users answering that they find the technology easy to use and 69% would like to use it again.

"This new research validates our previous independent findings that, when spritzing, reading comprehension is comparable to traditional reading," said Frank Waldman, Founder and CEO of Spritz. "With the growth of mobile usage and the rise of wearable technologies, we're excited that the respondents are enthusiastic about our technology and will continue to improve upon it to deliver the best mobile reading experience possible. Our goal at Spritz has always been to offer the most convenient way for people to read on-the-go now with the added benefit of comprehension."

In an effort to allow all interested consumers to test themselves spritzing vs. traditional reading, Spritz has developed a similar testing simulation that can be found at www.spritzinc.com/test.

For more information, visit www.spritzinc.com

About the Study
In the month of June, Penn Schoen Berland (PSB) conducted this research with 1000 respondents, in two phases, each among 500 general consumers who speak English as their first and primary language. Respondents were timed as they read two different reading exercises. Those who were assigned to the "Control" cell read the passages traditionally, whereas those who were in the "Test" cell read the passages using the Spritz technology. Respondents answered 7 comprehension questions about what they read after each passage.

About Spritz
Founded in 2012 by Frank Waldman, a serial entrepreneur and MIT alum, Maik Maurer, businessman and scientist focused on innovation, and his colleague Matthias Klein, Spritz's mission is to change the way people read on mobile devices by making communication faster, easier and more effective. The company holds multiple pending patents in its portfolio including its innovative text-streaming technology that presents individual words at the reader's comfortable speed for an all-around efficient and comprehensive reading experience. This technology has been researched, developed and tested in Boston, Munich, and Salt Lake City. Privately funded, the investment was led by Founder and Chairman of Digicel, Denis O'Brien. For more information about Spritz, please visit www.spritzinc.com or follow @spritzinc.

Contact:
Lowell Eschen
[email protected]
(+1)917-403-4090

Sandy Choi
[email protected]
(+1)917-306-4023

SOURCE Spritz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...