Welcome!

News Feed Item

XUVO Founder Killian Wells Reveals He Was The "Man in the Mouse Mask"

Glow Cocktail Inventor Produced Notorious Commercial That Upset Deadmau5

LOS ANGELES, Aug. 28, 2014 /PRNewswire-iReach/ -- The founder of XUVO®, the glow-in-the-dark cocktail and energy drink mixer tablet, revealed today that he was the man in the mouse mask in last year's notorious commercial that upset Joel Zimmerman, aka Deadmau5. Killian Wells says he was enlisted by Beamz, an interactive music company that sells a hand-to-laser music generator and MIDI controller, to assist with marketing after their infomercial starring Flo Rida incited a social media feud with Deadmau5, a leading electronic dance music DJ.

(Photo - http://photos.prnewswire.com/prnh/20140828/140856)

The infomercial claimed that with Beamz, "Now, anyone can be a DJ." Insulted, Deadmau5 responded with his own YouTube video, "Coffee Run #6 – Beam5".  It depicted him destroying a Beamz unit in slow motion. Beamz then released their notorious video, "So Easy Even a Mouse Can Play It".  Produced by Killian Wells, the spot featured an unidentified man (now identified as Wells) playing the Beamz instrument while wearing a leather hoodie and custom-made mouse head. 

The spot drew comments from leading EDM artists including Zedd, Wolfgang Gartner, Steve Angello of Swedish House Mafia, and Dirty South. Beamz pulled Wells' spot from YouTube shortly after Deadmau5 took to Twitter, hinting possible legal action.

Wells says Beamz was never at risk of a legal judgment. "The spot didn't imply an endorsement and the character could've easily been Mickey Mouse, Mighty Mouse, or Chuck E. Cheese," he argues. "The front of the Deadmau5 head is unique, but to claim IP of a generic mouse silhouette is really grasping for straws." 

"Joel is a glorified playground bully," he continues.  "He can throw stones, but as soon as one hits him back, he tattles to the teacher."

Deadmau5 fans and several music outlets including MusicTimes.com credited (and, in some cases, blamed) Flo Rida and Beamz for the spot but Wells proudly takes full responsibility.  "Love it or hate it, the commercial got results," he says.  "The fact it upset someone of Joel's caliber is a huge compliment."

Deadmau5 has been embroiled in several feuds, most recently accusing R&B singer Trey Songz of copyright infringement. 

Ironically, while Killian Wells was anonymously upsetting one of the top EDM artists in the industry, he was hard at work developing XUVO, a product inspired by and created for the EDM community. Announced earlier this month, XUVO is the world's first ultraviolet blacklight reactive cocktail and energy drink mixer tablet. The company has also launched a beta social network (Cult XUVO) and has plans to expand as a lifestyle brand with events, clothing, and a line of 3D and blacklight enhancing glasses dubbed 3DM™.

"I imagine Joel won't be drinking or endorsing XUVO anytime soon, and we're fine with that," says XUVO brand Manager George Alvin. "XUVO is about the EDM community. Deadmau5 is EDM but has a lot to learn about the community part."

For more information on XUVO, visit www.xuvo.com

Media Contact: Jeff Dorta, Project Publicity, (866) 373-9886, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE XUVO Labs

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...