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Toshiba's Image Sensor Products Strategy

Toshiba (TOKYO:6502) will focus on development and sales expansion of automotive and medical imaging sensor, in addition to sales expansion with Chinese smartphone manufacturers based on the BSI (backside illumination image sensor) technology and technologies that realize high sensitivity and speed. The current image sensor market is mainly for smart phones and digital cameras and has a scale of approximately 800 billion yen [1]. Future growth is expected on such factors as expansion to automotive applications and bringing higher performance levels to existing applications.

Smartphone sensors

The volume zones for image sensor used in the main cameras mounted on current smartphones are 8- to 13-million pixels. Toshiba supplies products mounting high-sensitivity image processing technology such as HDR[2] and Bright Mode[3]. We have already developed a 20-million pixels sensor for high-end market. We are meeting customer needs by developing more cost-competitive products.

Automotive sensors

Currently Toshiba sells sensor for view camera. We will use our original HDR to develop automotive image sensors, as demand for such products is expected to expand in the future. We will propose a system with TMPV75 Series, our automotive image recognition LSI, so as to expand sales to both domestic and overseas customers.

Medical sensors

We have formed an alliance with and invested in CapsoVision, Inc. (CV), maker of a capsule endoscope, as one aspect of promoting Toshiba’s healthcare business. We are now developing image sensor to mount in CV capsule endoscopes. We are also considering entering the market of sensors for catheters or endoscopes.

[1]: Toshiba survey.

[2]: HDR (High Dynamic Range) is a function that captures high contrast scenes naturally by widening the range of light and dark tones. Toshiba has developed HDR for video as well as still images in both high light and dark contrast settings. Our HDR synthesizing realizes smooth and vivid video recording by suppressing blurring and false colors.

[3]: Bright Mode is a technology to realize bright high speed movie recording. It can record movies that are up to 4 times brighter than those shot in normal mode. It can also record at frame rates as high as 240 frames a second in full HD equivalent by adopting an interlaced format. Toshiba provides high quality video technologies required for high speed video and for such features as smooth slow-motion playback, etc.

About Toshiba

Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation”, and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion).

To find out more about Toshiba, visit www.toshiba.co.jp/index.htm

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