Welcome!

News Feed Item

Research and Markets: Connecting Loyalty, Mobile and Payments: A Framework for the Omnichannel Age

Research and Markets (http://www.researchandmarkets.com/research/67g4nc/connecting) has announced the addition of the "Connecting Loyalty, Mobile and Payments: A Framework for the Omnichannel Age" report to their offering.

(With apologies to Mark Twain), the reports of the death of brick-and-mortar retail have been greatly exaggerated. These stores are not going to vanish, but the retail experience within them is about to change substantially. With the increasing proliferation of smartphones, the lines between online and in-store retail are blurring. Consumers are using their phones while in-store to look up reviews, compare prices, and even make orders online. Merchants, both online and in-store, are in a war for scarce consumer attention - the currency of the new omnichannel age.

'Connecting Loyalty, Mobile and Payments: A Framework for the Omnichannel Age' looks at the intersection between loyalty, mobile, and payments, arguing that an integrated approach to all three is needed for merchants to succeed in building a truly omnichannel experience. Success here is the ability to capture, hold, and monetize consumer attention, irrespective of the channel it is directed toward, whether that means in the store, on the phone, or online through a desktop computer. The report analyzes how some of the new in-store sensory technologies (such as BLE, NFC, QR codes, and WiFi) will make it possible for merchants to avoid losing the customer's attention as they move between channels. It identifies the key elements of successful loyalty program design and shows that loyalty incentives can drive consumer adoption of mobile payments. Finally it looks at case studies of successful omnichannel execution and identifies vendors who can help merchants recreate similar experiences.

Consumers are increasingly reluctant to expend valuable attention keeping track of the various loyalty programs they have chosen to participate in, let alone remember to bring their numerous plastic cards along every time they shop. Brands that understand this, such as Starbucks, have integrated loyalty and mobile payments in a way that saves time and rewards the consumer, comments Nikhil Joseph, author of the report.

Highlights of this report include:

- Estimates of mobile payments volume through the Starbucks app and the prospects of loyalty driving mobile payments adoption

- Analysis of data on smartphone use by consumers in-store and what that means for merchants looking to build their strengths across channels

- Examination of the technologies with the greatest promise for building the omnichannel experience, their use cases, and their payment capabilities

- Case studies of omnichannel execution: Tesco, Amazon, and Apple

- Review of vendors offering services to create the omnichannel experience

Companies Mentioned

- Amazon

- Apple

- Estimote

- Home Plus

- inMarket

- LevelUp

- Macy's

- Newegg

- Nomi

- Nordstrom

- shopkick

- Starbucks

- Target

- Tesco

- Walmart

For more information visit http://www.researchandmarkets.com/research/67g4nc/connecting

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycl...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
Consumer-driven contracts are an essential part of a mature microservice testing portfolio enabling independent service deployments. In this presentation we'll provide an overview of the tools, patterns and pain points we've seen when implementing contract testing in large development organizations.