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Digital Expert Coaches Marketers How to “Quality Score” in Paid Search Game

“In any sort of competition… knowing and understanding the rules is critical to winning,” Kurt Anagnostopoulos, paid-search advertising expert and co-founder of the digital marketing firm KeywordFirst, told readers last month.

In a featured column for the CommPRO.biz blog, Anagnostopoulos wrote that “rules influence your approach to… competition by telling you what you can and cannot do.” He elaborated in the article: “The same can be said for winning the battle in Paid Search. Only there it’s a bit more difficult because the rules are constantly changing – and you’re not allowed to see the ‘rulebook,’ i.e., Google’s paid-search algorithms.”

To increase your chances of winning the Paid Search game, Anagnostopoulos described the nature of a Quality Score and shared five strategies for influencing Google’s ad-relevancy metric:

1. Click Through Rate (CTR)

2. Ad Relevancy

3. Keyword Relevancy/Campaign Structure

4. Landing Page Relevancy

5. Build Quality History

To learn the details, read Anagnostopoulos’ piece in the Digital Marketing section of the CommPRO.biz blog.

“Paid Search is not ‘Set It & Forget It’ media,” Anagnostopoulos said in a recent interview. “If you want optimal results from Paid Search, you must build fundamentally sound campaigns, monitor their progress at every opportunity and continually tweak.”

About KeywordFirst

KeywordFirst is a digital marketing agency that delivers search engine marketing (SEM), search engine optimization (SEO), display, social media and mobile services. The firm’s core values are transparency in execution, accountability for results and collaboration with clients. Visit www.keywordfirst.com to learn more.

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