Welcome!

News Feed Item

Triumph celebrates the launch of Magic Wire with New York City Event Hosted at House of Triumph - A Temporary Brand Space on The Bowery

NEW YORK, Aug. 29, 2014 /PRNewswire/ -- Triumph 'The Maker of Lingerie' launched Magic Wire, its new bra innovation; at House of Triumph (Old Bowery Station, Manhattan). Magic Wire is the first Triumph bra that uses a flexible silicone wire, providing all the support of an underwire, without the discomfort of a metal wire.

Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and Aimee Garcia were amongst the guests who were welcomed into the venue with champagne and live music by famed Harpist Erin Hill. Guests were then drawn to an electrifying choreographed contortion & dance performance.

Concealed behind a drape curtain adjacent to the Triumph gallery, an intimate 'secret' bar served small groups of guests. Guests were invited to enter the four-minute immersive magic experience and order their smoking/ molecular cocktail in a speakeasy style setting.

Professional bra fittings featuring Triumph Magic Wire bras were available throughout the evening, which culminated in a digital fireworks display.

LINK TO IMAGES:
http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr240595768

WHO:

Attending notables: Taryn Manning, Jill Hennessy, Gina Gershon, Debi Mazar, Jill Hennessy, Katrina Bowden and Aimee Garcia



DATE:

Thursday, August 28, 2014



WHERE:

Old Bowery Station, 168 Bowery New York NY


us.triumph.com


triumph.com/magicwire


#HouseOfTriumphNYC or #HoTNYC


@triumph_us

ABOUT MAGIC WIRE
This fall, we are continuing our trend of innovation by re-designing the traditional underwire bra. Our new silicone Magic Wire features underwire support without the discomfort of a metal wire. Our latest innovation allows the wearer to have the comfort of a non-wired bra and the support necessary for the perfect fit. We have crafted a new bust support system enclosed within the padding of the bra to provide extra comfort and a built in mesh stabilizer that offers additional support that moves with your body.

BODY MAKE-UP MAGIC WIRE
This new addition to the Body Make-up collection is the ultimate blend of comfort and fit by combining the latest wire technology, stylish design and the second skin comfort that is synonymous with the collection. This series is available up to G cup in our core colours black and smooth skin.

CONTOURING SENSATION
Introducing intricate and feminine shapewear designed with medium shaping control and the soft and firm Magic Wire. Glamorous designs showcase the beautiful, feminine floral lace with 3D patterns and engineered scallop-shape edges that ensure invisibility underneath tight garments.

Triumph's new Magic Wire innovation will be available this September 2014.

Triumph International is one of the world's largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 33,000 people and achieves revenues of 1.9 billion Swiss francs (2013). It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).

Triumph International
Martina Loehner
phone: +49-89-5111-8219
mobile: +49-170-223-7406
mail: [email protected]
www.triumph.com
For US Press Inquiries
Leslie Bishop
phone: +2122262530
mail: [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...