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Triumph celebrates the launch of Magic Wire with New York City Event Hosted at House of Triumph - A Temporary Brand Space on The Bowery

NEW YORK, Aug. 29, 2014 /PRNewswire/ -- Triumph 'The Maker of Lingerie' launched Magic Wire, its new bra innovation; at House of Triumph (Old Bowery Station, Manhattan). Magic Wire is the first Triumph bra that uses a flexible silicone wire, providing all the support of an underwire, without the discomfort of a metal wire.

Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and Aimee Garcia were amongst the guests who were welcomed into the venue with champagne and live music by famed Harpist Erin Hill. Guests were then drawn to an electrifying choreographed contortion & dance performance.

Concealed behind a drape curtain adjacent to the Triumph gallery, an intimate 'secret' bar served small groups of guests. Guests were invited to enter the four-minute immersive magic experience and order their smoking/ molecular cocktail in a speakeasy style setting.

Professional bra fittings featuring Triumph Magic Wire bras were available throughout the evening, which culminated in a digital fireworks display.



Attending notables: Taryn Manning, Jill Hennessy, Gina Gershon, Debi Mazar, Jill Hennessy, Katrina Bowden and Aimee Garcia


Thursday, August 28, 2014


Old Bowery Station, 168 Bowery New York NY

#HouseOfTriumphNYC or #HoTNYC


This fall, we are continuing our trend of innovation by re-designing the traditional underwire bra. Our new silicone Magic Wire features underwire support without the discomfort of a metal wire. Our latest innovation allows the wearer to have the comfort of a non-wired bra and the support necessary for the perfect fit. We have crafted a new bust support system enclosed within the padding of the bra to provide extra comfort and a built in mesh stabilizer that offers additional support that moves with your body.

This new addition to the Body Make-up collection is the ultimate blend of comfort and fit by combining the latest wire technology, stylish design and the second skin comfort that is synonymous with the collection. This series is available up to G cup in our core colours black and smooth skin.

Introducing intricate and feminine shapewear designed with medium shaping control and the soft and firm Magic Wire. Glamorous designs showcase the beautiful, feminine floral lace with 3D patterns and engineered scallop-shape edges that ensure invisibility underneath tight garments.

Triumph's new Magic Wire innovation will be available this September 2014.

Triumph International is one of the world's largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 33,000 people and achieves revenues of 1.9 billion Swiss francs (2013). It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).

Triumph International
Martina Loehner
phone: +49-89-5111-8219
mobile: +49-170-223-7406
mail: [email protected]
For US Press Inquiries
Leslie Bishop
phone: +2122262530
mail: [email protected]

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