Welcome!

News Feed Item

Triumph celebrates the launch of Magic Wire with New York City Event Hosted at House of Triumph - A Temporary Brand Space on The Bowery

NEW YORK, Aug. 29, 2014 /PRNewswire/ -- Triumph 'The Maker of Lingerie' launched Magic Wire, its new bra innovation; at House of Triumph (Old Bowery Station, Manhattan). Magic Wire is the first Triumph bra that uses a flexible silicone wire, providing all the support of an underwire, without the discomfort of a metal wire.

Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and Aimee Garcia were amongst the guests who were welcomed into the venue with champagne and live music by famed Harpist Erin Hill. Guests were then drawn to an electrifying choreographed contortion & dance performance.

Concealed behind a drape curtain adjacent to the Triumph gallery, an intimate 'secret' bar served small groups of guests. Guests were invited to enter the four-minute immersive magic experience and order their smoking/ molecular cocktail in a speakeasy style setting.

Professional bra fittings featuring Triumph Magic Wire bras were available throughout the evening, which culminated in a digital fireworks display.

LINK TO IMAGES:
http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr240595768

WHO:

Attending notables: Taryn Manning, Jill Hennessy, Gina Gershon, Debi Mazar, Jill Hennessy, Katrina Bowden and Aimee Garcia



DATE:

Thursday, August 28, 2014



WHERE:

Old Bowery Station, 168 Bowery New York NY


us.triumph.com


triumph.com/magicwire


#HouseOfTriumphNYC or #HoTNYC


@triumph_us

ABOUT MAGIC WIRE
This fall, we are continuing our trend of innovation by re-designing the traditional underwire bra. Our new silicone Magic Wire features underwire support without the discomfort of a metal wire. Our latest innovation allows the wearer to have the comfort of a non-wired bra and the support necessary for the perfect fit. We have crafted a new bust support system enclosed within the padding of the bra to provide extra comfort and a built in mesh stabilizer that offers additional support that moves with your body.

BODY MAKE-UP MAGIC WIRE
This new addition to the Body Make-up collection is the ultimate blend of comfort and fit by combining the latest wire technology, stylish design and the second skin comfort that is synonymous with the collection. This series is available up to G cup in our core colours black and smooth skin.

CONTOURING SENSATION
Introducing intricate and feminine shapewear designed with medium shaping control and the soft and firm Magic Wire. Glamorous designs showcase the beautiful, feminine floral lace with 3D patterns and engineered scallop-shape edges that ensure invisibility underneath tight garments.

Triumph's new Magic Wire innovation will be available this September 2014.

Triumph International is one of the world's largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 33,000 people and achieves revenues of 1.9 billion Swiss francs (2013). It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).

Triumph International
Martina Loehner
phone: +49-89-5111-8219
mobile: +49-170-223-7406
mail: [email protected]
www.triumph.com
For US Press Inquiries
Leslie Bishop
phone: +2122262530
mail: [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...