Welcome!

News Feed Item

Triumph celebrates the launch of Magic Wire with New York City Event Hosted at House of Triumph - A Temporary Brand Space on The Bowery

NEW YORK, Aug. 29, 2014 /PRNewswire/ -- Triumph 'The Maker of Lingerie' launched Magic Wire, its new bra innovation; at House of Triumph (Old Bowery Station, Manhattan). Magic Wire is the first Triumph bra that uses a flexible silicone wire, providing all the support of an underwire, without the discomfort of a metal wire.

Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and Aimee Garcia were amongst the guests who were welcomed into the venue with champagne and live music by famed Harpist Erin Hill. Guests were then drawn to an electrifying choreographed contortion & dance performance.

Concealed behind a drape curtain adjacent to the Triumph gallery, an intimate 'secret' bar served small groups of guests. Guests were invited to enter the four-minute immersive magic experience and order their smoking/ molecular cocktail in a speakeasy style setting.

Professional bra fittings featuring Triumph Magic Wire bras were available throughout the evening, which culminated in a digital fireworks display.

LINK TO IMAGES:
http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr240595768

WHO:

Attending notables: Taryn Manning, Jill Hennessy, Gina Gershon, Debi Mazar, Jill Hennessy, Katrina Bowden and Aimee Garcia



DATE:

Thursday, August 28, 2014



WHERE:

Old Bowery Station, 168 Bowery New York NY


us.triumph.com


triumph.com/magicwire


#HouseOfTriumphNYC or #HoTNYC


@triumph_us

ABOUT MAGIC WIRE
This fall, we are continuing our trend of innovation by re-designing the traditional underwire bra. Our new silicone Magic Wire features underwire support without the discomfort of a metal wire. Our latest innovation allows the wearer to have the comfort of a non-wired bra and the support necessary for the perfect fit. We have crafted a new bust support system enclosed within the padding of the bra to provide extra comfort and a built in mesh stabilizer that offers additional support that moves with your body.

BODY MAKE-UP MAGIC WIRE
This new addition to the Body Make-up collection is the ultimate blend of comfort and fit by combining the latest wire technology, stylish design and the second skin comfort that is synonymous with the collection. This series is available up to G cup in our core colours black and smooth skin.

CONTOURING SENSATION
Introducing intricate and feminine shapewear designed with medium shaping control and the soft and firm Magic Wire. Glamorous designs showcase the beautiful, feminine floral lace with 3D patterns and engineered scallop-shape edges that ensure invisibility underneath tight garments.

Triumph's new Magic Wire innovation will be available this September 2014.

Triumph International is one of the world's largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 33,000 people and achieves revenues of 1.9 billion Swiss francs (2013). It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).

Triumph International
Martina Loehner
phone: +49-89-5111-8219
mobile: +49-170-223-7406
mail: [email protected]
www.triumph.com
For US Press Inquiries
Leslie Bishop
phone: +2122262530
mail: [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...