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Skylanders Trap Team™ First-To-Play Tour Pulls up to the Great New York State Fair

Activision Publishing, Inc.:

     

WHAT:

Activision Publishing, Inc., makers of the best–selling kids toy/game franchise, Skylanders®, continues on a four-month, nationwide Skylanders Trap Team First-To-Play Tour with a stop at the Great New York State Fair. Attendees and kids are invited to come and play the highly anticipated Skylanders Trap Team game – within a customized Game Truck - a mobile video game media room. Additional dates and information on the tour can be found on Skylanders.com.

 
Additionally, Portal Masters will be treated to Skylanders-branded activities and exciting giveaway items.
 

WHO:

Skylanders Trap Team brings a ground-breaking innovation to the Skylanders franchise by reversing the magic of its signature Toys-To-Life™ play pattern to let kids bring life-to-toys for the first time. With Skylanders Trap Team, Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps. Players can then send villains back into the game where they play as them to fight for good.

 

WHY:

To give fans a hands-on experience with the game prior to the fall launch of Skylanders Trap Team on October 5 in North America!

 

WHEN:

August 30 - 10 a.m. – 10 p.m.
August 31 - 10 a.m. – 10 p.m.
September 1 - 10 a.m. – 9 p.m.
 

WHERE:

The Great New York State Fair - 581 State Fair Blvd., Syracuse, NY 13209
 

MEDIA

OPPORTUNITY:

● Attend with family and friends

● Photos and visuals of consumers playing the game for the first time for reporting

● Calendar and event listings as a fun activity for families

 

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