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Buttoned-Up Executives Make Splash With 'Corporate Cannonball' In Support Of Local Charities
Kreps DeMaria publicists plunged into a South Beach pool to mark their pledge to support local charities and encourage other corporate groups to follow suit
|By PR Newswire
|August 29, 2014 01:19 PM EDT
MIAMI, Aug. 29, 2014 /PRNewswire/ -- Donning suits, pencil skirts, ties, and slacks, a group of publicists from Kreps DeMaria Public Relations & Marketing plunged into the pool at Sagamore, The Art Hotel in a lively demonstration of support for three local charities. Through the splashy act, dubbed their "corporate cannonball," the creative firm hopes to raise awareness for a trio of South Florida nonprofit organizations as well as encourage other corporate groups to have a little pool fun—completely clad in business attire—to help bring attention, and donations, to their own preferred local charities.
The team of publicists took to the pool at South Beach's Sagamore, The Art Hotel on the evening of Wednesday, Aug. 20. The firm's 22-person staff accented business looks with water goggles and momentarily traded iPads and notebooks for kickboards.
During the "corporate cannonball" spectacle, which was documented for a video, Kreps DeMaria pledged to offer monetary support to three local charities. Donations will be made to Centro Mater Child Care Services, Inc., a Miami-Dade County nonprofit organization that provides quality care and education for economically disadvantaged children and families; Give a Buck for Special Equestrians, a Florida-based nonprofit that supports therapeutic horseback riding programs for the disabled; and Miami Bridge Youth & Family Services, Inc., Miami-Dade County's only 24-hour emergency shelter for youths ages 10 to 17.
Additionally, the firm used the watershed moment to dare other companies to follow their philanthropic plunge by demonstrating their own "Corporate Cannonball" and donating at least $100 to a local charity.
"We wanted to do something representative of our firm's creativity that would draw attention to small, local organizations that often get minimal hype for the extraordinary services they provide," said Kreps DeMaria President Sissy DeMaria.
"And we saw this as a great opportunity to come together as a company, give back to our community and encourage other companies to do the same," added CEO Israel Kreps.
Headquartered in Coral Gables, Kreps DeMaria has an affiliate office in New York with HWPR, one of the city's leading public relations firms, and is a founding member of WorldWise PR Affiliates, a strategic alliance of well-established independent public relations firms in New York, London, Sao Paulo, Mexico City, Copenhagen, Dubai, and Delhi.
Click here to see Kreps DeMaria's "Corporate Cannonball" video, which has already made some waves online. For further information about Kreps DeMaria, please call 305-663-3543 or visit www.krepspr.com.
About Kreps DeMaria
Kreps DeMaria Public Relations and Marketing, led by industry veterans Israel Kreps and Sissy DeMaria, is a full-service firm with strong regional, national and international reach. Founded in 1988, Kreps DeMaria specializes in the areas of residential and commercial real estate, hospitality, law, banking and luxury retail. The firm provides a broad range of specialized, results-driven services, including corporate communication, publicity, social media strategy, crisis management and special events management. Clients enjoy unparalleled service under the direction of a firm partner and account teams that work proactively and creatively to ensure expectations aren't just met, but exceeded. Through the work of highly trained professionals, cutting-edge technology and bottom line-oriented strategies, Kreps DeMaria has the know-how and proven expertise to provide high-level counseling, execute ideas and achieve results.
Headquartered in Miami, the firm has an affiliate office in New York with HWPR, one of New York's leading public relations firms. A founding member of WorldWise PR Affiliates, Kreps DeMaria has additionally formed a strategic alliance of well-established independent public relations firms in London, Sao Paulo, Mexico City, Delhi, Paris, Scandinavia, and Dubai. For more information on Kreps DeMaria, please call 305-663-3543 or visit www.krepspr.com.
SOURCE Kreps DeMaria
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