|By Marketwired .||
|August 29, 2014 03:09 PM EDT||
CARY, NC--(Marketwired - August 29, 2014) - SAS is a Leader in The Forrester Wave™:Cross-Channel Campaign Management Platforms, Q3 2014, with SAS receiving the highest score for current offering in the Forrester Research Inc. report.
SAS® Customer Intelligence also received the highest scores for analytics and reporting, optimization, interaction management, installed base, and among the highest scores for architecture and corporate strategy. Forrester wrote, "SAS Customer Intelligence secured the highest score for current offering in this evaluation, distancing itself from other Leaders with its analytics and optimization capabilities."
As marketing in the digital age becomes increasingly complex many other CCCM solutions are unable to keep up with the host of new digital, inbound and emerging channels through which companies need to engage consumers. SAS provides a campaign management solution that integrates customer insight, supports multiple channels and two-way customer conversations, and provides the ability to optimize the mix of campaigns to effectively execute a sophisticated multichannel marketing strategy.
"At SAS, we are committed to transforming the way marketers work in today's digital world," said Wilson Raj, Global Director of Customer Intelligence at SAS. "SAS has the strongest solution in the marketplace today and the largest market presence with our growing installed base. Today, businesses can unite their data, analytics, marketing processes -- operations and execution, and real-time actions -- to win, serve and retain customers."
SAS was placed in the Leaders quadrant in Gartner's Magic Quadrant for CRM Multichannel Campaign Management[i], Magic Quadrant for Marketing Resource Management[ii], and Magic Quadrant for Integrated Marketing Management[iii].
[i] Gartner Magic Quadrant for Multichannel Campaign Management. Adam Sarner, Jennifer Beck, Julie Hopkins. May 21, 2014.
[ii] Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014
[iii] Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 31, 2013
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2014 SAS Institute Inc. All rights reserved.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Mar. 23, 2017 03:00 AM EDT Reads: 2,865
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 23, 2017 03:00 AM EDT Reads: 5,291
Mar. 23, 2017 02:15 AM EDT Reads: 11,078
Mar. 23, 2017 02:15 AM EDT Reads: 2,237
Mar. 23, 2017 02:00 AM EDT Reads: 3,638
Mar. 23, 2017 01:15 AM EDT Reads: 3,280
Mar. 23, 2017 12:00 AM EDT Reads: 1,147
Mar. 22, 2017 11:00 PM EDT Reads: 2,924
Mar. 22, 2017 10:15 PM EDT Reads: 3,242
Mar. 22, 2017 10:15 PM EDT Reads: 1,699
Mar. 22, 2017 10:15 PM EDT Reads: 3,223
Mar. 22, 2017 09:30 PM EDT Reads: 2,299
Mar. 22, 2017 06:15 PM EDT Reads: 3,930
Mar. 22, 2017 05:45 PM EDT Reads: 1,800
Mar. 22, 2017 04:30 PM EDT Reads: 824