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@ThingsExpo: Article

Google To Debut IoT Beacon at @ThingsExpo Silicon Valley

First 100 Attendees at Breakout Session & BOF Will Receive a Prototype

First 100 Attendees at @ThingsExpo Silicon Valley "Breakout Session & BoF" Will Receive a Prototype (November 4-6, Santa Clara Convention Center, California)

The Physical Web is an open web project within the Chrome team at Google. Scott Jenson (pictured below) leads a team that is working to leverage the scalability and openness of the web to talk to smart devices.

The Physical Web

Scott will report on the state of this research in a sessioin and BOF called "The Physical Web" on November 4 at Internet of @ThingsExpo at the Santa Clara Convention Center in Silicon Valley.

"The physical Web uses Bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list," according to Scott.

Each device is, in effect, a gateway to a web page. This  unlocks entirely new use cases so devices can offer tiny bits of information or simple interactivity. Imagine smart posters, bus stops, dog ID collars, vending machines, or interactive kiosks, all universally accessible without installing additional apps.

The beacons are slightly larger than a quarter and serve as type of "maker kit" so anyone can prototype this new interaction style. Scott will demonstrate the beacons during his session, and hand out sample working beacons to the first 100 in attendance. A Birds-of-a-Feather (BOF) session will immediately follow. Delegates will have the opportunity to interact with Scott Jenson directly.

"These beacons are an early concept prototype meant to help refine the open standard," Scott says. "This protocol can only succeed if it is open and used by everyone. In the Q&A, Scott will discuss how these are best used, areas that need more exploration, and where this technology is headed."

Tracks and topics for Internet of @ThingsExpo will include:

Consumer IoT and Wearables Track

  • Smart Appliances
  • Wearables
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality

Enterprise IoT Track

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developer and WebRTC Track

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs

Submit Your Speaking Proposal Here - Call for Papers: Open Through December 31, 2014

Video: @ThingsExpo power panel discussion at Internet of @ThingsExpo New York

2nd International Internet of @ThingsExpo will take place November 4-6, 2014 at the Santa Clara Convention Center, Santa Clara, California with over 100 major sponsors and exhibitors in 2014 and more than 6,000 delegates from 17 countries.

Internet of @ThingsExpo this week launched the premiere issue of its monthly newsletter which contains highlights of the hottest sessions and speakers from Internet of @ThingsExpo, speaking information as well as sponsorship opportunities.

Download @ThingsExpo Newsletter Here

Chris Matthieu Named Internet of @ThingsExpo Tech Chair
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

The 2nd Global Internet of @ThingsExpo will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His new startup is Twelephone ( Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser.

@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley.

Sponsorship Opportunities or Internet of @ThingsExpo 2014 Silicon Valley
Internet of @ThingsExpo 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Internet of @ThingsExpo
2014 Silicon Valley
Internet of @ThingsExpo delegates can pre-register for Internet of @ThingsExpo with Early Bird Savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, Virtualization Conference & Expo (, DevOps Summit (, Internet of @ThingsExpo (, SDDC Expo (, WebRTC Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

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