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Decoding: How RELLECIGA's RIKINI Became A Must-have For Fashion Lovers?

NEW YORK, Sept. 1, 2014 /PRNewswire/ -- Want to say goodbye to vintage bikinis and give your beach look a different definition? That's what inspired RIDI (RELLECIGA Industry Design Institute) to create the RIKINI, a new bikini category. RIKINI's concept - to wear ONE style of bikini in SIX ways - makes it a standout style among fashion lovers. In 2014, RIKINI has heated up beaches and pools all around the world and became many fashion lovers' most-loved bikini category. How did RIKINI achieve it so amazingly?

RELLECIGA Swimwear is a fashion brand originating from the Internet. It values fashion lovers' opinions and feedback. RIDI devotes itself to meeting the various needs of fashion lovers all over the world.

Before RIKINI was born, many girls fell into the dilemma of wearing the same bikini styles as others. It was too embarrassing. RIDI (RELLECIGA Industry Design Institute) wanted to help fashion lovers out of such trouble and stand out from the crowd. After a series of marketing research and brainstorming sessions, RIDI's designers launched SIX styles of RIKINIs, each of which can be worn in SIX various ways! The SIX styles include Neon Green, Palm Print, Green Zebra, Black, Blue Leopard, Red Zebra and Watermelon Red.

Since its launch around the world, RIKINI's different concept - to wear ONE style of bikini in SIX ways - has touched fashion lovers so much that they fell in love with it crazily. " I love RIKINI's concept, being different, rather than being the same as others," said Celina, a big fan of the RELLECIGA RIKINI. "All the six colors are amazing, and all the six ways to wear RIKINI are awesome! Now I just need to take a RIKINI with me on vacation, so I can be a standout on the beach," commented Chiara, who highly recommends RIKINI to fashion lovers.

The breakout of RIKINI is not enough. RIDI always attaches great importance to user experience. The RELLECIGA Marketing Staff have been doing RIKINI user research this year, asking users for advice to improve RIKINI v1.0 so that RIDI can develop RIKINI v2.0 for 2015. "RELLECIGA users are not our gods, but our muses! RIDI devotes itself to improving user experience to the top grade," said RELLECIGA' CEO.

Thanks to its practice of valuing users' feedback, RELLECIGA has been more and more popular all around the world and became a must-have for fashion lovers. It was born on the Internet, and developed greatly because of the Internet spirit, that is, freedom, equality, democracy and respect.

Love life, love RIKINI. Show yourself in SIX various ways with RIKINI! Give it a whirl, you will find a different self!

Follow RELLECIGA's accounts to get more latest information!



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