Welcome!

News Feed Item

The Monetising LTE: capitalising on the growth of mobile handset data

NEW YORK, Sept. 1, 2014 /PRNewswire/ --  Reportlinker.com announces that a new market research report is available in its catalogue:  The Monetising LTE: capitalising on the growth of mobile handset data

http://www.reportlinker.com/p02347018/The-Monetising-LTE-capitalising-on-the-growth-of mobile-handset data.html   

About this report-This report addresses the question of how mobile operators can monetise LTE data services, having invested heavily in rolling out these networks. It covers the following aspects, along with recommendations for operators.-Challenges of monetising mobile handset data: Mobile revenue forecasts, LTE's impact on data usage and ARPU.-LTE bundling strategies: Evaluating operators' value-added services and connectivity extension (that is, multi-device tariffs) bundles for LTE tariffs.-The broader market opportunity: Assessing the impact of LTE on the prepaid market, data allowance overage and the MVNO market.

Key questions answered in this report:

-Can LTE service launches reverse or slow mobile ARPU decline in developed markets?

-What strategies can mobile operators follow in order to encourage customers to adopt LTE tariffs and higher data allowances (for example, content bundles and multi-device tariffs)?

-Should mobile operators charge a premium for LTE services, or keep the cost down to differentiate from the competition?

Who needs to read this report:-Strategy and marketing executives at mobile operators responsible for devising and promoting mobile tariffs, including promotions and bundles.-Senior executives at mobile operators that have forthcoming LTE launches, or that have launched LTE services and wish to gain an overview of how other operators are addressing these key questions.-Executives at mobile content and application providers that may be seeking to partner with mobile operators to reach a wider audience.

Mobile data is expected to be the principal driver of revenue growth for the industry

- Mobile retail revenue continues to grow worldwide and is expected to exceed USD1 trillion by 2018.

- Much of this growth will be from emerging markets, in particular the emerging Asia–Pacific region, where revenue will grow at a CAGR of 6.5% in 2013–2018.

- In developed markets, revenue will remain relatively flat, and in Europe it is expected to decline during the forecast period.

- Mobile handset data revenue is the strongest area of growth.

-Mobile data is expected to grow from 28% to 38% of total mobile handset revenue between 2013 and 2018.

-Conversely, mobile voice will decline as a proportion during this period, from 62% to 53%.

- As smartphone adoption becomes widespread, customers are increasingly viewing mobile data as a more-important service than voice or SMS, and operators are, to varying degrees, rebalancing their tariffs and using data to demarcate value rather than the number of voice minutes or messages.

- The launch of LTE enables operators to offer higher-speed services, potentially driving the consumption of higher bandwidth content and offering improved service parity with fixed broadband.

Table of contents

About this report

Executive summary

Recommendations

Mobile data is expected to be the principal driver of revenue growth for the industry

Operators need to strike a balance between positioning themselves to address growth opportunities and managing the decline of legacy services

Data consumption is increasing but operators still face challenges to ensure that this translates into upsell of higher data allowances

Operators in most markets charge a price premium for 4G services

In challenging market conditions, a few operators in mature mobile markets have been able to increase ARPU with the help of LTE

In the long term, operators' tier structures for handset data must tackle the 'running out of runway' problem

Many of the strategies designed to differentiate 4G tariffs involve bundling with other service elements

Many operators around the world are starting to offer 4G-specific content and services and extending connectivity options [1]

Many operators around the world are starting to offer 4G-specific content and services and extending connectivity options [2]

Content and services: Operators should offer premium content for high-end and popular OTT apps for lower-end customers

Extending connectivity: Operators have an opportunity to increase tablet connectivity, but need to reduce costs to match perceived value

Extending connectivity: Multi-device sharing plans and data-sharing services are becoming more common

Limited SMS messages or voice minutes and sub-500MB allowances on

SIM-only tariffs can bring LTE services to low-end customers

Availability of prepaid LTE services is currently limited, but operators are starting to offer it as LTE handsets become more affordable

Overage charges are another potential source of revenue – particularly among low-end users

Operators that use unit-based pricing for overage employ it for different reasons

Throttling is used as a consumer-friendly alternative to charging for overage, but the lack of upsell opportunities makes it of limited interest

Some operators have restricted MVNO access to LTE networks but the sector is producing some innovative data-centric pricing models

About the authors and Analysys Mason

List of figures

Figure 1: Topics and companies covered in this report

Figure 2: Mobile handset connections by network generation, worldwide, 2013–2018

Figure 3: Mobile retail revenue by region, worldwide, 2013–2018

Figure 4: Mobile handset retail revenue by service type, worldwide, 2013–2018

Figure 5: Voice and data allowances on 4G SIM-only tariffs for selected operators, June 2014

Figure 6: Average mobile handset data usage per month by technology generation, developed markets, 2013–2018

Figure 7: Smartphone respondents' self-reported data usage as a proportion of their data allowance

Figure 8: iPhone 5S 4G smartphone contract monthly fee premium on contract ARPU by operator; June 2014

Figure 9: Mobile ARPU, and LTE launch date for eight MNOs, 1Q 2010–1Q 2014

Figure 10: Approaches to structuring mobile handset data tariffs

Figure 11: Potential operator strategies for differentiating 4G services

Figure 12a: LTE smartphone tariff marketing strategies, by country, June 2014

Figure 12b: LTE smartphone tariff marketing strategies, by country, June 2014

Figure 13: Content and value-added services bundled with 4G postpaid tariffs

Figure 14: Tablet respondents by type of connectivity

Figure 15: Types of multi-device tariff structure

Figure 16: Monthly data allowances and fees for entry-level 4G SIM-only smartphone tariffs, selected operators, June 2014

Figure 17: Availability of LTE on prepaid plans, selected countries, June2014

Figure 18: Operator approaches to overage charges for LTE services

Figure 19: Charges on selected SIM-only LTE packages by data allowance tier, selected operators, June 2014

Figure 20: Selected data plans from LTE MVNOs, USA, June 2014

Company coverage

The following companies are mentioned in this report.

AT&T

EE

FreedomPop

Free Mobile

Hutchison Whampoa

KDDI

LG Uplus

NTT DOCOMO

Orange

SFR

SK Telecom

Telefónica

Telekom Deutschland (T-Mobile)

Telenor

TeliaSonera

Telstra

Yuilop

Verizon Wireless

Vodafone

To order this report: The Monetising LTE: capitalising on the growth of mobile handset data 
http://www.reportlinker.com/p02347018/The-Monetising-LTE-capitalising-on-the-growth-of-mobile-handset-data.html   

__________________________

Contact Clare:
[email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...