Welcome!

News Feed Item

Frost & Sullivan: MDM Evolves to Wider EMM Focus - Integration of Enterprise Communications and M2M Communications the Next Stage of Evolution

~ Australian MDM market expected to be worth $ 51.6million in 2016

SYDNEY, Sept. 2 2014 /PRNewswire/ -- Demand for device management applications are driving the Australian Mobile Device Management (MDM) market. MDM solutions are becoming a necessity for organisations looking to integrate mobile devices into the workplace. The high adoption rates of MDM solutions is mainly due to the market growing from a small base combined with an increase in the use of employee owned devices in the workplace. In 2013, major vendors also experienced a spike in the number of large scale deployments, causing the market to record over 95% growth from the previous year.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ

Frost & Sullivan's latest report, Analysis of the Australian Mobile Device Management (MDM) Market 2014, forecasts strong growth for mobile management solutions in the next 2 to 3 years. This will be mainly driven by an increase in mobile devices within work environments and the resulting focus from organisations to integrate mobility with their overall collaboration. The MDM market is expected to grow at a Compound Annual Growth Rate (CAGR) of 32.0% from 2013 to 2020, and is expected to be worth $ 51.6 million by 2016.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ says, "Employee requirements are becoming more complex and integrating existing applications is becoming increasingly important for organisations to achieve greater employee collaboration and productivity. Organisations will look for a wider range of functionality from their mobile management platforms, resulting in a shift away from pure MDM solutions to wider Enterprise Mobility Management (EMM) solutions. This growth in the EMM market is expected to significantly impact the MDM market in Australia with solutions needing to be bundled with EMM solutions in the future."

Among the key factors driving the MDM market are employee driven trends such as Bring Your Own Device (BYOD), and uptake from traditionally conservative verticals such as the Government and Healthcare sectors. As organisations from these sectors begin to adopt mobile devices to extend the reach of their communications and collaboration solutions, MDM vendors and channel partners will have significant opportunities to propel future growth.

The MDM market is currently highly consolidated, with the top three vendors; AirWatch, MobileIron and Good Technology accounting for most of the market share. However, a number of new players are set to grow their market share in Australia. Among the new entrants, Citrix and Microsoft are well positioned to significantly increase their market share, and pose a major competitive threat to established vendors. In the next three to five years, the number of players competing for a share of the MDM market will increase significantly as device manufacturers, specialised mobility management vendors and security vendors grow their presence in the market. As vendors develop a niche through their respective areas of expertise, the overall MDM market will become more fragmented.

MDM vendors have expanded their presence and increased their market share in the MDM market through strategic acquisitions. Citrix's acquisition of Zenprise in 2013, and VMware's acquisition of AirWatch in 2014 enabled these vendors to secure a foothold in the market. Citrix and VMware have the opportunity to leverage their expertise in desktop applications and virtualisation solutions to address the growing demand for integrated mobility solutions, thereby offering organisations a greater breadth of functionalities. As a result of their large customer base and strong MDM capabilities, Citrix and VMware are well placed to further expand their market share in Australia.

In the long term, a trend that is expected to have a major impact on the MDM market as the integration of mobile devices with wider enterprise communications and Machine-2-Machine (M2M) communications. Anand Balasubramanian, Industry Analyst, ICT Practice, Frost & Sullivan ANZ, says, "Many mobile devices already have Near Field Communications (NFC) capabilities enabling functions like contactless payment and information exchange. As MDM evolves to a wider EMM solution, managing interactions between a range of connected devices will be a key requirement for the platform. M2M communications is still at a nascent stage of growth, and is a key component of wider Connected Living solutions, which includes smart communication within enterprises, homes and cities. As this long term trend gathers momentum, it will attract a number of new players into the MDM and EMM market, altering the competitive dynamics."

Beyond 2016, the EMM market will undergo significant changes as a number of technology vendors enter the market. The growing demand for converged communications, where a single dashboard enables organisations to manage a huge range of devices beyond smartphones and tablets, will be a major factor driving this shift. As sensors and integrated chipsets enable intelligent devices to interact with users, vendors specialising in M2M communications will gain a foothold in the EMM market. In addition, cloud-based models will offer organisations the ability to manage devices and user profiles from any location, thereby placing smartphones and tablets at the centre of the ecosystem.

The future EMM market will evolve into fully integrated enterprise communications solutions that leverage the capabilities of cloud computing and M2M communication technologies. M2M solutions of the future will enable users to interact with a range of objects including cars, home appliances (air-conditioning units, lighting systems etc.) and enterprise mobility devices, thereby offering huge opportunities for growth for vendors and channel partners.

Frost & Sullivan's report, Analysis of the Australian Mobile Device Management Market (MDM) 2014, forms a part of the Frost & Sullivan Enterprise Communications Research program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion

Contact:

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: [email protected]

http://www.frost.com

Photo - http://photos.prnewswire.com/prnh/20140902/141792

SOURCE Frost & Sullivan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.