Welcome!

News Feed Item

Frost & Sullivan: MDM Evolves to Wider EMM Focus - Integration of Enterprise Communications and M2M Communications the Next Stage of Evolution

~ Australian MDM market expected to be worth $ 51.6million in 2016

SYDNEY, Sept. 2 2014 /PRNewswire/ -- Demand for device management applications are driving the Australian Mobile Device Management (MDM) market. MDM solutions are becoming a necessity for organisations looking to integrate mobile devices into the workplace. The high adoption rates of MDM solutions is mainly due to the market growing from a small base combined with an increase in the use of employee owned devices in the workplace. In 2013, major vendors also experienced a spike in the number of large scale deployments, causing the market to record over 95% growth from the previous year.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ

Frost & Sullivan's latest report, Analysis of the Australian Mobile Device Management (MDM) Market 2014, forecasts strong growth for mobile management solutions in the next 2 to 3 years. This will be mainly driven by an increase in mobile devices within work environments and the resulting focus from organisations to integrate mobility with their overall collaboration. The MDM market is expected to grow at a Compound Annual Growth Rate (CAGR) of 32.0% from 2013 to 2020, and is expected to be worth $ 51.6 million by 2016.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ says, "Employee requirements are becoming more complex and integrating existing applications is becoming increasingly important for organisations to achieve greater employee collaboration and productivity. Organisations will look for a wider range of functionality from their mobile management platforms, resulting in a shift away from pure MDM solutions to wider Enterprise Mobility Management (EMM) solutions. This growth in the EMM market is expected to significantly impact the MDM market in Australia with solutions needing to be bundled with EMM solutions in the future."

Among the key factors driving the MDM market are employee driven trends such as Bring Your Own Device (BYOD), and uptake from traditionally conservative verticals such as the Government and Healthcare sectors. As organisations from these sectors begin to adopt mobile devices to extend the reach of their communications and collaboration solutions, MDM vendors and channel partners will have significant opportunities to propel future growth.

The MDM market is currently highly consolidated, with the top three vendors; AirWatch, MobileIron and Good Technology accounting for most of the market share. However, a number of new players are set to grow their market share in Australia. Among the new entrants, Citrix and Microsoft are well positioned to significantly increase their market share, and pose a major competitive threat to established vendors. In the next three to five years, the number of players competing for a share of the MDM market will increase significantly as device manufacturers, specialised mobility management vendors and security vendors grow their presence in the market. As vendors develop a niche through their respective areas of expertise, the overall MDM market will become more fragmented.

MDM vendors have expanded their presence and increased their market share in the MDM market through strategic acquisitions. Citrix's acquisition of Zenprise in 2013, and VMware's acquisition of AirWatch in 2014 enabled these vendors to secure a foothold in the market. Citrix and VMware have the opportunity to leverage their expertise in desktop applications and virtualisation solutions to address the growing demand for integrated mobility solutions, thereby offering organisations a greater breadth of functionalities. As a result of their large customer base and strong MDM capabilities, Citrix and VMware are well placed to further expand their market share in Australia.

In the long term, a trend that is expected to have a major impact on the MDM market as the integration of mobile devices with wider enterprise communications and Machine-2-Machine (M2M) communications. Anand Balasubramanian, Industry Analyst, ICT Practice, Frost & Sullivan ANZ, says, "Many mobile devices already have Near Field Communications (NFC) capabilities enabling functions like contactless payment and information exchange. As MDM evolves to a wider EMM solution, managing interactions between a range of connected devices will be a key requirement for the platform. M2M communications is still at a nascent stage of growth, and is a key component of wider Connected Living solutions, which includes smart communication within enterprises, homes and cities. As this long term trend gathers momentum, it will attract a number of new players into the MDM and EMM market, altering the competitive dynamics."

Beyond 2016, the EMM market will undergo significant changes as a number of technology vendors enter the market. The growing demand for converged communications, where a single dashboard enables organisations to manage a huge range of devices beyond smartphones and tablets, will be a major factor driving this shift. As sensors and integrated chipsets enable intelligent devices to interact with users, vendors specialising in M2M communications will gain a foothold in the EMM market. In addition, cloud-based models will offer organisations the ability to manage devices and user profiles from any location, thereby placing smartphones and tablets at the centre of the ecosystem.

The future EMM market will evolve into fully integrated enterprise communications solutions that leverage the capabilities of cloud computing and M2M communication technologies. M2M solutions of the future will enable users to interact with a range of objects including cars, home appliances (air-conditioning units, lighting systems etc.) and enterprise mobility devices, thereby offering huge opportunities for growth for vendors and channel partners.

Frost & Sullivan's report, Analysis of the Australian Mobile Device Management Market (MDM) 2014, forms a part of the Frost & Sullivan Enterprise Communications Research program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion

Contact:

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: [email protected]

http://www.frost.com

Photo - http://photos.prnewswire.com/prnh/20140902/141792

SOURCE Frost & Sullivan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.