Welcome!

News Feed Item

Frost & Sullivan: MDM Evolves to Wider EMM Focus - Integration of Enterprise Communications and M2M Communications the Next Stage of Evolution

~ Australian MDM market expected to be worth $ 51.6million in 2016

SYDNEY, Sept. 2 2014 /PRNewswire/ -- Demand for device management applications are driving the Australian Mobile Device Management (MDM) market. MDM solutions are becoming a necessity for organisations looking to integrate mobile devices into the workplace. The high adoption rates of MDM solutions is mainly due to the market growing from a small base combined with an increase in the use of employee owned devices in the workplace. In 2013, major vendors also experienced a spike in the number of large scale deployments, causing the market to record over 95% growth from the previous year.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ

Frost & Sullivan's latest report, Analysis of the Australian Mobile Device Management (MDM) Market 2014, forecasts strong growth for mobile management solutions in the next 2 to 3 years. This will be mainly driven by an increase in mobile devices within work environments and the resulting focus from organisations to integrate mobility with their overall collaboration. The MDM market is expected to grow at a Compound Annual Growth Rate (CAGR) of 32.0% from 2013 to 2020, and is expected to be worth $ 51.6 million by 2016.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ says, "Employee requirements are becoming more complex and integrating existing applications is becoming increasingly important for organisations to achieve greater employee collaboration and productivity. Organisations will look for a wider range of functionality from their mobile management platforms, resulting in a shift away from pure MDM solutions to wider Enterprise Mobility Management (EMM) solutions. This growth in the EMM market is expected to significantly impact the MDM market in Australia with solutions needing to be bundled with EMM solutions in the future."

Among the key factors driving the MDM market are employee driven trends such as Bring Your Own Device (BYOD), and uptake from traditionally conservative verticals such as the Government and Healthcare sectors. As organisations from these sectors begin to adopt mobile devices to extend the reach of their communications and collaboration solutions, MDM vendors and channel partners will have significant opportunities to propel future growth.

The MDM market is currently highly consolidated, with the top three vendors; AirWatch, MobileIron and Good Technology accounting for most of the market share. However, a number of new players are set to grow their market share in Australia. Among the new entrants, Citrix and Microsoft are well positioned to significantly increase their market share, and pose a major competitive threat to established vendors. In the next three to five years, the number of players competing for a share of the MDM market will increase significantly as device manufacturers, specialised mobility management vendors and security vendors grow their presence in the market. As vendors develop a niche through their respective areas of expertise, the overall MDM market will become more fragmented.

MDM vendors have expanded their presence and increased their market share in the MDM market through strategic acquisitions. Citrix's acquisition of Zenprise in 2013, and VMware's acquisition of AirWatch in 2014 enabled these vendors to secure a foothold in the market. Citrix and VMware have the opportunity to leverage their expertise in desktop applications and virtualisation solutions to address the growing demand for integrated mobility solutions, thereby offering organisations a greater breadth of functionalities. As a result of their large customer base and strong MDM capabilities, Citrix and VMware are well placed to further expand their market share in Australia.

In the long term, a trend that is expected to have a major impact on the MDM market as the integration of mobile devices with wider enterprise communications and Machine-2-Machine (M2M) communications. Anand Balasubramanian, Industry Analyst, ICT Practice, Frost & Sullivan ANZ, says, "Many mobile devices already have Near Field Communications (NFC) capabilities enabling functions like contactless payment and information exchange. As MDM evolves to a wider EMM solution, managing interactions between a range of connected devices will be a key requirement for the platform. M2M communications is still at a nascent stage of growth, and is a key component of wider Connected Living solutions, which includes smart communication within enterprises, homes and cities. As this long term trend gathers momentum, it will attract a number of new players into the MDM and EMM market, altering the competitive dynamics."

Beyond 2016, the EMM market will undergo significant changes as a number of technology vendors enter the market. The growing demand for converged communications, where a single dashboard enables organisations to manage a huge range of devices beyond smartphones and tablets, will be a major factor driving this shift. As sensors and integrated chipsets enable intelligent devices to interact with users, vendors specialising in M2M communications will gain a foothold in the EMM market. In addition, cloud-based models will offer organisations the ability to manage devices and user profiles from any location, thereby placing smartphones and tablets at the centre of the ecosystem.

The future EMM market will evolve into fully integrated enterprise communications solutions that leverage the capabilities of cloud computing and M2M communication technologies. M2M solutions of the future will enable users to interact with a range of objects including cars, home appliances (air-conditioning units, lighting systems etc.) and enterprise mobility devices, thereby offering huge opportunities for growth for vendors and channel partners.

Frost & Sullivan's report, Analysis of the Australian Mobile Device Management Market (MDM) 2014, forms a part of the Frost & Sullivan Enterprise Communications Research program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion

Contact:

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: [email protected]

http://www.frost.com

Photo - http://photos.prnewswire.com/prnh/20140902/141792

SOURCE Frost & Sullivan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, S...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...