Click here to close now.


News Feed Item

Frost & Sullivan: MDM Evolves to Wider EMM Focus - Integration of Enterprise Communications and M2M Communications the Next Stage of Evolution

~ Australian MDM market expected to be worth $ 51.6million in 2016

SYDNEY, Sept. 2 2014 /PRNewswire/ -- Demand for device management applications are driving the Australian Mobile Device Management (MDM) market. MDM solutions are becoming a necessity for organisations looking to integrate mobile devices into the workplace. The high adoption rates of MDM solutions is mainly due to the market growing from a small base combined with an increase in the use of employee owned devices in the workplace. In 2013, major vendors also experienced a spike in the number of large scale deployments, causing the market to record over 95% growth from the previous year.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ

Frost & Sullivan's latest report, Analysis of the Australian Mobile Device Management (MDM) Market 2014, forecasts strong growth for mobile management solutions in the next 2 to 3 years. This will be mainly driven by an increase in mobile devices within work environments and the resulting focus from organisations to integrate mobility with their overall collaboration. The MDM market is expected to grow at a Compound Annual Growth Rate (CAGR) of 32.0% from 2013 to 2020, and is expected to be worth $ 51.6 million by 2016.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ says, "Employee requirements are becoming more complex and integrating existing applications is becoming increasingly important for organisations to achieve greater employee collaboration and productivity. Organisations will look for a wider range of functionality from their mobile management platforms, resulting in a shift away from pure MDM solutions to wider Enterprise Mobility Management (EMM) solutions. This growth in the EMM market is expected to significantly impact the MDM market in Australia with solutions needing to be bundled with EMM solutions in the future."

Among the key factors driving the MDM market are employee driven trends such as Bring Your Own Device (BYOD), and uptake from traditionally conservative verticals such as the Government and Healthcare sectors. As organisations from these sectors begin to adopt mobile devices to extend the reach of their communications and collaboration solutions, MDM vendors and channel partners will have significant opportunities to propel future growth.

The MDM market is currently highly consolidated, with the top three vendors; AirWatch, MobileIron and Good Technology accounting for most of the market share. However, a number of new players are set to grow their market share in Australia. Among the new entrants, Citrix and Microsoft are well positioned to significantly increase their market share, and pose a major competitive threat to established vendors. In the next three to five years, the number of players competing for a share of the MDM market will increase significantly as device manufacturers, specialised mobility management vendors and security vendors grow their presence in the market. As vendors develop a niche through their respective areas of expertise, the overall MDM market will become more fragmented.

MDM vendors have expanded their presence and increased their market share in the MDM market through strategic acquisitions. Citrix's acquisition of Zenprise in 2013, and VMware's acquisition of AirWatch in 2014 enabled these vendors to secure a foothold in the market. Citrix and VMware have the opportunity to leverage their expertise in desktop applications and virtualisation solutions to address the growing demand for integrated mobility solutions, thereby offering organisations a greater breadth of functionalities. As a result of their large customer base and strong MDM capabilities, Citrix and VMware are well placed to further expand their market share in Australia.

In the long term, a trend that is expected to have a major impact on the MDM market as the integration of mobile devices with wider enterprise communications and Machine-2-Machine (M2M) communications. Anand Balasubramanian, Industry Analyst, ICT Practice, Frost & Sullivan ANZ, says, "Many mobile devices already have Near Field Communications (NFC) capabilities enabling functions like contactless payment and information exchange. As MDM evolves to a wider EMM solution, managing interactions between a range of connected devices will be a key requirement for the platform. M2M communications is still at a nascent stage of growth, and is a key component of wider Connected Living solutions, which includes smart communication within enterprises, homes and cities. As this long term trend gathers momentum, it will attract a number of new players into the MDM and EMM market, altering the competitive dynamics."

Beyond 2016, the EMM market will undergo significant changes as a number of technology vendors enter the market. The growing demand for converged communications, where a single dashboard enables organisations to manage a huge range of devices beyond smartphones and tablets, will be a major factor driving this shift. As sensors and integrated chipsets enable intelligent devices to interact with users, vendors specialising in M2M communications will gain a foothold in the EMM market. In addition, cloud-based models will offer organisations the ability to manage devices and user profiles from any location, thereby placing smartphones and tablets at the centre of the ecosystem.

The future EMM market will evolve into fully integrated enterprise communications solutions that leverage the capabilities of cloud computing and M2M communication technologies. M2M solutions of the future will enable users to interact with a range of objects including cars, home appliances (air-conditioning units, lighting systems etc.) and enterprise mobility devices, thereby offering huge opportunities for growth for vendors and channel partners.

Frost & Sullivan's report, Analysis of the Australian Mobile Device Management Market (MDM) 2014, forms a part of the Frost & Sullivan Enterprise Communications Research program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion


Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: [email protected]

Photo -

SOURCE Frost & Sullivan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at di...
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.