Welcome!

News Feed Item

Blue Cross Blue Shield of Michigan ups the ante on children's health with #MIKidsCan

New campaign calls on public to engage on obesity crisis, celebrate kids' efforts to be healthy

DETROIT, Sept. 2, 2014 /PRNewswire/ -- As Michigan continues to confront the health challenge of having one in three of its young people considered statistically overweight, Blue Cross Blue Shield of Michigan is launching a series of high-profile events and partnership activations to get people engaged in sharing ideas about how to improve the health of Michigan's kids.

The new campaign – called #MIKidsCan – is focused on encouraging kids to adopt healthy habits early in life that are more likely to be carried into adulthood.  This is another demonstration of BCBSM's commitment to Michigan's youth, complementing BCBSM's support of the Building Healthy Communities program.  Since 2005, BCBSM has invested more than $6 million in childhood obesity prevention initiatives, like Building Healthy Communities, to provide school-based programs to improve the health habits of Michigan kids.

The Building Healthy Communities program is a comprehensive, public-private initiative that encourages children to adopt healthy habits through healthy eating and physical activity. Partners involved with BCBSM in the Building Healthy Communities program include:

  • Michigan Department of Community Health
  • Michigan Fitness Foundation
  • Wayne State University
  • The University of Michigan
  • United Dairy Industry of Michigan

"The #MIKidsCan campaign integrates major events and partnerships with the power of social media to get Michigan talking about kids' health," said Andrew Hetzel, vice president for corporate communications at BCBSM.  "We have significant dollars invested in programs, and powerful partners at the table.  But we can't succeed without people getting involved – in small but meaningful ways – to spotlight and celebrate how our kids can adopt the building blocks to a healthy life. That's what MIKidsCan is all about."

Supporting the #MIKidsCan campaign and joining in the cause of improving children's health are Blue Cross' marketing partners, including:

  • The Detroit Lions
  • Detroit Lions quarterback Matthew Stafford
  • The University of Michigan Athletics Department
  • Michigan State University's Athletics Department
  • The Detroit Red Wings
  • The Detroit Pistons
  • The Detroit Tigers

"Sports and physical play are important parts of growing up healthy," Hetzel said.  "The power of our sports partners to create big events to champion healthy kids is an exciting part of #MIKidsCan.  We will be rolling out a series of big events – starting this fall – to bring more public attention to the cause and make the campaign fun for people to participate in."

About Childhood Obesity and Blue Cross' Role

The reason for the initiative is simple: Childhood obesity is an epidemic, impacting millions of U.S. children annually, including a third of Michigan children. Michigan has the 18th highest childhood obesity rate in the country.  Obesity-related chronic health conditions account for nearly $200 billion in annual health expenditures in the United States.

Research from the American Psychological Association and the Obesity Society confirms once healthy habits are established early in life, they are difficult to change.  This makes it critical for kids to start building healthy habits while they are young – like choosing nutritious foods and getting at least 60 minutes of daily physical activity.

The Centers for Disease Control finds childhood obesity is at the core of many physical complications experienced by adults, such as Type 2 diabetes, high blood pressure, high cholesterol, sleep apnea, asthma and bone and joint problems. Obese children are more likely to suffer from depression, stress, anxiety and poor self-esteem.

As part of its nonprofit mission, Blue Cross continues to work to help Michigan families make good choices leading to healthier lives. With a focus on improving children's health, BCBSM has given more than $6 million in support of kids' health and wellness initiatives across the state, reaching more than 100,000 children.

For more information on #MIKidsCan and BCBSM's ongoing efforts to help improve children's health, visit AHealthierMichigan.org or follow #MIKidsCan on Twitter.

Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit bcbsm.com and MiBluesPerspectives.com.

SOURCE Blue Cross Blue Shield of Michigan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.