|By Marketwired .||
|September 2, 2014 01:41 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 09/02/14 --
D. Mark Hornung, senior vice president, Strategy, and Shannon Seery Gude, vice president, Digital & Social Strategy, for Findly, the on-demand talent market leader and a Symphony Technology Group (STG) company
Will present the session "Employer Branding in a 24/7 Media World," and participate in a panel discussion titled "Digital Recruiting Strategies: Current Trends and Beyond" at the 2014 HR People & Strategy (HRPS) Strategic Talent Acquisition Workshop.
Monday, September 8 - Tuesday, September 9, 2014
Hornung is scheduled to speak on Monday, September 8, 2014 from 3:30 p.m. to 5:00 p.m. PDT.
Seery Gude will present on Tuesday, September 9, 2014 from 12:45 p.m. - 1:30 p.m. PDT.
The City Club of San Francisco
155 Sansome Street
San Francisco, Calif.
With the advent and adoption of online and social media, the traditional approach to recruiting and employer brand is no longer effective. Instead, today's employers need to reinvent their strategies in order to fully leverage these newer channels and connect with talent.
"Employer Branding in a 24/7 Media World"
During this session, D. Mark Hornung, senior vice president, Strategy, for Findly, will explore the employer brand loyalty loop as it relates to today's 24/7 media world and how this loop can affect employee behaviors in new and different ways. Hornung will address the four stages of the employer brand loyalty loop and the three main channels that impact the loop and how employment marketing should address each one. He will also discuss tools employers can leverage to cope with this accelerating world and manage their employer brands more effectively. Attendees will learn about how their employer brand functions in today's media world and how the foundation of a strong brand narrative can help present a consistent, distinctive and authentic presence in the labor marketplace.
"Digital Recruiting Strategies: Current Trends and Beyond"
During this panel discussion, Shannon Seery Gude, vice president, Digital & Social Strategy, for Findly will discuss social media as the new job candidate database. Despite the popularity of these sites as a potential resource for recruiting passive candidates and hard-to-find talent, only 7 percent of companies have a formal social talent acquisition strategy in place. This session will explore the research and cover current trends and strategies for digital recruiting across all industries. Attendees will also learn how to factor social recruiting into their organization's talent acquisition strategy.
HR professionals and business leaders interested in learning more about best practices for developing and maintaining strategies to improve talent acquisition and employer brand at their organization are encouraged to attend these engaging sessions. To learn more about the 2014 HRPS Strategic Talent Acquisition Workshop, please visit: http://www.hrps.org/?page=HRPSworkshop.
Findly leads the world in talent acquisition innovation. Findly's award-winning solutions combine unrivaled mobile and social capabilities, employer brand strategy, creative, digital and media placement with applicant tracking and assessments to address the challenge of finding the right talent at the push of a button. Built for today's digitally savvy and highly mobile workforce, Findly delivers a compelling unified platform of technology and services to acquire, manage, screen and engage only warm candidates. The result is a more strategic use of talent and enhanced competitive advantage. Learn more at http://www.findly.com.
About Symphony Technology Group
Symphony Technology Group (STG) is a strategic private equity firm with the mission of investing in and being a partner in building great software and services companies. In addition to capital, STG provides transformation expertise to enable its portfolio companies to deliver more value to clients to retain and attract the best talent and to achieve best-in-class business performance. All STG portfolio companies are expected to grow through innovation. STG's current portfolio consists of 12 global companies with combined revenue of approximately $2.5 billion and thousands of employees spread across North America, Europe and Asia. For more information, please visit www.symphonytg.com.
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