Welcome!

News Feed Item

Belk Galleria Dallas Featured in Episode Five of Dallas Cowboys Cheerleaders: Making The Team

Belk, Dallas Cowboys Cheerleaders launch partnership with fashion, store appearances and giving back

DALLAS, Sept. 2, 2014 /PRNewswire/ -- Belk, the nation's largest family owned and operated department store company, is the official style destination of the Dallas Cowboys Cheerleaders. Belk is prominently featured in this season of Country Music Television's (CMT) popular reality series DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM. Episode five of the reality series airs Friday, September 5 at 9 p.m. ET/PT on CMT. The episode will showcase Belk at Galleria Dallas and this season's fashion do's and don'ts from DCC director Kelli Finglass and head choreographer Judy Trammell.

In May, Belk announced a three-year partnership agreement with DCC that includes endorsements, appearances, and numerous co-branded marketing initiatives. Throughout October, Belk will be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.  The iPromise clothing line will be sold starting in late September, just in time for national breast cancer awareness month.

"It has been a true pleasure to work with America's most iconic cheerleading squad. The entire Belk family is thrilled to see the wonderful women of DCC peruse the latest and greatest in fall fashion at our Galleria Dallas store," said Jon Pollack, EVP of marketing, sales promotion and eCommerce at Belk. "We look forward to working with America's favorite cheerleaders for years to come."

Kelli Finglass and Judy Trammell's wardrobes feature Modern. Southern. Style. from Belk Galleria Dallas throughout season nine of DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM. Belk and the DCC organization also work together on public appearances at the store, in-stadium presence for Belk at Dallas Cowboys home games, radio commercials and an exclusive fashion line called iPromise which benefits Susan G. Komen. Fans can engage with Belk and DCC via social media using the hashtag #DCCBelkDallas.

"Fans of the show will appreciate our tie-in with Belk since the company's fashion, style and southern values mirror what the Dallas Cowboys Cheerleaders represent," said Finglass. "We've really enjoyed our partnership and are excited about the looks we're featuring from Belk throughout the football season."

In April, Belk opened its first flagship location in Texas at Galleria Dallas. The Dallas Cowboys Cheerleaders were on hand to celebrate with performances, photos, and autographs at the Grand Opening charity event and ribbon cutting event.  The 180,000-square-foot anchor store features three floors of shopping and carries high-end designer brands such as Nanette Lepore, Pink Tartan, Bonobos, Eileen Fisher, French Connection, Free People, Michael Kors, Laura Mercier and a Kate Spade Shop. Belk has 299 stores throughout the Southeast with 14 locations in Texas.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence.  Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

About the Dallas Cowboys Cheerleaders

The world-renowned Dallas Cowboys Cheerleaders have dazzled crowds around the globe since 1972. Introduced to Texas Stadium to add entertainment and excitement to the NFL game-day experience, the Dallas Cowboys Cheerleaders quickly became an American icon, creating an international phenomenon that was quickly replicated throughout the NFL. The troupe's blend of glamour, beauty, showmanship, explosive dances featuring poms and their signature kickline has solidified the elite performance group's position as one of the most well-known symbols of pop culture. The ladies' signature star-spangled uniforms set the Dallas Cowboys Cheerleaders image and style apart and has brought international notoriety, that while often imitated, has yet to be duplicated in popularity and prominence. Nicknamed "America's Sweethearts," the Dallas Cowboys Cheerleaders are ambassadors of good cheer across the country and serve as the Dallas Cowboys primary military outreach liaisons. With 75 international USO tours to their name, the Cheerleaders are recipients of three prestigious service awards for their work with the military – the Spirit of Bob Hope Award, the Veterans of Foreign Wars Award and the American Legion Award. Frequent guest performances on national television shows like Oprah, Saturday Night Live, American Idol and The View only accompany the troupe's own highly rated CMT reality show titled "Making The Team" – now in its ninth season. 

SOURCE Belk, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls "Bimodal IT," where business struggle to apply modern tools and practices to traditional monolithic applications. But these existing assets can be modernized and made more efficient without havin...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...