Click here to close now.




















Welcome!

News Feed Item

Belk Galleria Dallas Featured in Episode Five of Dallas Cowboys Cheerleaders: Making The Team

Belk, Dallas Cowboys Cheerleaders launch partnership with fashion, store appearances and giving back

DALLAS, Sept. 2, 2014 /PRNewswire/ -- Belk, the nation's largest family owned and operated department store company, is the official style destination of the Dallas Cowboys Cheerleaders. Belk is prominently featured in this season of Country Music Television's (CMT) popular reality series DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM. Episode five of the reality series airs Friday, September 5 at 9 p.m. ET/PT on CMT. The episode will showcase Belk at Galleria Dallas and this season's fashion do's and don'ts from DCC director Kelli Finglass and head choreographer Judy Trammell.

In May, Belk announced a three-year partnership agreement with DCC that includes endorsements, appearances, and numerous co-branded marketing initiatives. Throughout October, Belk will be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.  The iPromise clothing line will be sold starting in late September, just in time for national breast cancer awareness month.

"It has been a true pleasure to work with America's most iconic cheerleading squad. The entire Belk family is thrilled to see the wonderful women of DCC peruse the latest and greatest in fall fashion at our Galleria Dallas store," said Jon Pollack, EVP of marketing, sales promotion and eCommerce at Belk. "We look forward to working with America's favorite cheerleaders for years to come."

Kelli Finglass and Judy Trammell's wardrobes feature Modern. Southern. Style. from Belk Galleria Dallas throughout season nine of DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM. Belk and the DCC organization also work together on public appearances at the store, in-stadium presence for Belk at Dallas Cowboys home games, radio commercials and an exclusive fashion line called iPromise which benefits Susan G. Komen. Fans can engage with Belk and DCC via social media using the hashtag #DCCBelkDallas.

"Fans of the show will appreciate our tie-in with Belk since the company's fashion, style and southern values mirror what the Dallas Cowboys Cheerleaders represent," said Finglass. "We've really enjoyed our partnership and are excited about the looks we're featuring from Belk throughout the football season."

In April, Belk opened its first flagship location in Texas at Galleria Dallas. The Dallas Cowboys Cheerleaders were on hand to celebrate with performances, photos, and autographs at the Grand Opening charity event and ribbon cutting event.  The 180,000-square-foot anchor store features three floors of shopping and carries high-end designer brands such as Nanette Lepore, Pink Tartan, Bonobos, Eileen Fisher, French Connection, Free People, Michael Kors, Laura Mercier and a Kate Spade Shop. Belk has 299 stores throughout the Southeast with 14 locations in Texas.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence.  Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

About the Dallas Cowboys Cheerleaders

The world-renowned Dallas Cowboys Cheerleaders have dazzled crowds around the globe since 1972. Introduced to Texas Stadium to add entertainment and excitement to the NFL game-day experience, the Dallas Cowboys Cheerleaders quickly became an American icon, creating an international phenomenon that was quickly replicated throughout the NFL. The troupe's blend of glamour, beauty, showmanship, explosive dances featuring poms and their signature kickline has solidified the elite performance group's position as one of the most well-known symbols of pop culture. The ladies' signature star-spangled uniforms set the Dallas Cowboys Cheerleaders image and style apart and has brought international notoriety, that while often imitated, has yet to be duplicated in popularity and prominence. Nicknamed "America's Sweethearts," the Dallas Cowboys Cheerleaders are ambassadors of good cheer across the country and serve as the Dallas Cowboys primary military outreach liaisons. With 75 international USO tours to their name, the Cheerleaders are recipients of three prestigious service awards for their work with the military – the Spirit of Bob Hope Award, the Veterans of Foreign Wars Award and the American Legion Award. Frequent guest performances on national television shows like Oprah, Saturday Night Live, American Idol and The View only accompany the troupe's own highly rated CMT reality show titled "Making The Team" – now in its ninth season. 

SOURCE Belk, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...