|By Marketwired .||
|September 2, 2014 08:25 PM EDT||
PHOENIX, AZ -- (Marketwired) -- 09/02/14 -- National Bank of Arizona (NB|AZ) is proud to announce the launch of its new corporate and client communication channel -- Elevate AZ magazine. The quarterly magazine will be mailed to clients of NB|AZ starting today with a limited supply of each issue available in NB|AZ branches statewide.
"When we were exploring ways to deepen the connections with our clients, our goal was to produce a piece that would foster a sense of community and celebrate the positive aspects of living and doing business in Arizona," said Mark Vance, vice president of marketing at NB|AZ and Elevate AZ's editor-in-chief. "Elevate AZ tells stories of passionate people throughout the state who make it a great place to live, work and dream."
Each issue of Elevate AZ will carry a specific theme supported by stories exclusive to the magazine about real people. Leadership is the theme of the inaugural issue.
"It is fitting for our September issue to feature stories of people and businesses who are leading Arizona's resurgence," says Vance. "NB|AZ is hosting the 2014 Arizona Leadership Forum this month which will be attended by the state's leading CEOs, nonprofit leaders and government officials. Every attendee will receive a copy of Elevate AZ and the event, like the magazine, showcases the fine people and leaders who are making a difference in Arizona."
Vance hopes the bank's clients appreciate its approach to storytelling. "It is our hope that our clients enjoy the stories we share about our neighbors who are making Arizona such a great place to build a future," he says. "There are many positive things taking place in Arizona and we believe those are stories worth sharing."
About National Bank of Arizona (NB|AZ)
With a smart approach to financing, National Bank of Arizona (NB|AZ) understands the entrepreneurial spirit of Arizona business. Founded in Tucson in 1984, NB|AZ is a full-service community bank offering unique business and personal financial solutions that help customers manage and grow their bottom line. With more than $4.5 billion in assets, NB|AZ is backed by the strength of Zions Bancorporation, one of the top 20 domestic bank holding companies in the U.S. with total assets of $53 billion. NB|AZ operates branch locations in more than 50 communities supporting the vision of successful individuals and businesses throughout the state of Arizona. Stop by any of the more than 70 branches of NB|AZ for local and personalized service from a loyal banking provider. For more information, visit www.nbarizona.com.
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