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Audible Magic and RGB Networks Announce Dynamic Ad Insertion for TV Broadcast Streams That Lack Advertising Markers
|By Business Wire
|September 3, 2014 12:00 AM EDT
Magic, the leading provider of high-precision automatic content
recognition (ACR) solutions, and RGB
Networks, the provider of the industry’s most scalable, unified
solutions for multiscreen video delivery, announced the companies are
working together to enable cable and satellite broadcast network
operators to replace ads embedded in broadcast streams when those
streams originally lack advertising markers. The solution is
particularly applicable outside the US, where ad markers such as SCTE-35
cues are often not included in broadcast content.
Audible Magic will demonstrate the solution September 12-16 at the IBC2014
Show in Amsterdam, RAI Hall 14, stand number 14.K03.
“Many network operators outside the US want to realize new revenue
opportunities where advertising in broadcast streams could be replaced,”
said Vance Ikezoye, Audible Magic’s CEO. “Lacking SCTE-35 markers,
network operators can’t automate ad insertion. Now with Audible Magic
detecting ad placements in the content itself with frame-accurate
precision, RGB Networks can insert a marker and enable the use of ad
Audible Magic offers a hardware appliance that monitors incoming
broadcast streams and applies its patented content fingerprint-matching
technique to identify advertising content against a hosted database of
all ads appearing in the network. When ad content is detected in the
broadcast stream, Audible Magic’s Ad Detection Appliance signals RGB
Networks’ ad-marking device that then injects SCTE-35 cues, with
splice-frame accuracy, into the transcoded stream. Ad insertion
equipment that responds to SCTE-35 cues can then be utilized downstream
to enable ad replacement that is invisible to the viewer yet
cost-effective to implement.
Audible Magic’s ad detection can be applied to live linear broadcasts or
to video on demand, cloud DVR or personal DVR applications. The combined
Audible Magic-RGB Networks solution works for both QAM or IPTV
“In working with Audible Magic, we’ve provided international network
operators an immediate solution to increased revenues that easily plugs
and plays with their existing infrastructure,” said Simone Sassoli, Vice
President of Marketing and Business Development at RGB Networks.
About Audible Magic Audible
Magic is the trusted leader in automatic content recognition (ACR)
fingerprinting technologies. The company offers a broad range of hosted
solutions as well as hardware and software products that identify audio
and video content, synchronize actions between media devices, trigger
user interactivity, generate usage reporting and activate content
monetization. Since its founding in 1999, the company has been awarded
29 patents in the US and in Europe. Audible Magic’s customers and
partners span technology, entertainment and media industries and include
CBS, CBC, Dailymotion, Discovery, Disney, Ensequence, EMI, Facebook,
Fox, Intel, Metacafe, NBCUniversal, Sony, Soundcloud, Univision,
Universal Music, Verizon, Viacom, Vimeo, and Warner Music.
About RGB Networks RGB
Networks provides the industry’s most scalable, unified solutions
for multiscreen video delivery to any device. With core strengths in
nDVR, ad insertion, packaging, and transcoding, RGB’s ‘Multiscreen
2.0’ cloud-based solutions enable video service providers to
streamline and monetize TV Everywhere and OTT services, with unmatched
reliability and future-proof scalability. RGB’s high-capacity cloud,
software, and hardware solutions uniquely offer the density and
scalability required to support the growing demand for video delivery to
TVs, tablets, PCs and mobile devices with integrated functionality that
simplifies service provider’s network architectures and minimizes
operational costs. RGB’s award-winning products are deployed with over
400 video service providers worldwide, delivering solutions for
traditional and OTT video services. Venture capital investment firms
include Accel Partners, Comcast Interactive, Focus Ventures, Granite
Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and
Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable
company based in Sunnyvale, California with offices around the world.
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