Welcome!

News Feed Item

Programmatic Trading in Radio Panel at Radio Show 2014

Jeff Haley from Marketron to moderate a panel of leaders from Clear Channel, Jelli, OMD and Triton Digital

HAILEY, Idaho and SAN MATEO, Calif., Sept 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, will be participating in a panel discussion regarding programmatic trading in radio at Radio Show 2014. They will be joined by other media industry experts from Clear Channel, OMD and Triton Digital. The panel will take place during Radio Show 2014 at the Indianapolis Convention Center.

Marketron, enabling media companies to manage revenue and audience touch points with innovative solutions

Programmatic buying is the big media buzz phrase of 2014. It is widely adopted in online advertising and expected to represent more than $9 billion in trading this year. Advertisers and their agencies are on record stating that they would like to enable programmatic trading across their entire media buys, representing as much as 50% of all media spending. The upcoming panel will work to look beyond the hype to explore how both broadcast and digital radio alike can benefit from this impending technological shift, what short and long-term opportunities programmatic presents and how radio stands to uniquely capitalize on programmatic buying.

WHO:            

 Moderator:  Jeff Haley, CEO, Marketron


 Panelists:


Mike Dougherty, CEO, Jelli


Brian Lakamp, President of Technology and Digital Ventures, Clear Channel


John Rosso, President, Market Development, Triton Digital


Natalie Swed Stone, US Director, National Radio, OMD

WHEN:              

Wednesday, September 10, 2014, 1:15 p.m. – 2:15 p.m. ET

WHERE:   

Room 109


Indiana Convention Center


100 S. Capitol Avenue


Indianapolis, IN. 46225

About Marketron
Marketron is the media industry's leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations. 

About Jelli
Jelli is the first programmatic advertising platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.

Sparkpr for Marketron:
Shauna Sweeney
646.291.6054

Jelli PR Contact:
Sue Ellen Schaming                                                                            
[email protected]                         
415.664.5072

Logo - http://photos.prnewswire.com/prnh/20140721/128943

SOURCE Marketron

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.