News Feed Item

Gieves & Hawkes Combine Traditional Brand Values with Modern Digital Signage from AVMI

LONDON, September 3, 2014 /PRNewswire/ --

Gieves & Hawkes enhances its presence in London's most prestigious department store with a digital window display delivered by AVMI, a global integrator of retail digital media solutions.

     (Photo: http://photos.prnewswire.com/prnh/20140903/705051 )

Gieves & Hawkes, headquartered at No.1 Savile Row, offers men's bespoke tailoring and ready to wear clothing with a proud British tradition. The company recently cemented its position as a global luxury brand, opening a concession in a world-leading London department store. A custom window display further enhanced the brand's presence in store, incorporating digital screen technology to show a short film created for the Autumn/Winter 14 season and shot by filmmaker Eddie Wrey.

AVMI installed a professional custom screen display using the very latest in video wall technology. This was blended with the more traditional window display elements for a more contemporary approach that still demonstrates the core brand values.

The video wall uses 3 professional grade ultra slim 46" screens with impressive high resolution and barely visible bezels, mounted portrait side by side. These are powered by a professional digital signage platform from INSM and utilise an Aperture powered Raspberry Pi Media Player from Anders Electronics. Aperture was developed by Silver Curve, a leading digital signage software developer, to enable high end performance at a low cost and extremely low power consumption. A key feature of this system is that Gieves & Hawkes can easily manage the flow of content on the screen and change it remotely, which is of crucial importance given the prime location of the technology.

The digital screens have allowed Gieves & Hawkes to present their unique film and enhance their presence in a leading department store, affirming their global reputation as one of the leading menswear and tailoring brands in the world.

Sam Thompson, IT Manager UK for Gieves & Hawkes commented, "We have experimented with digital signage before but this is the first time we have implemented a complete solution. AVMI were able to take this simple yet effective approach and work quickly, turning the initial vision into a reality. We have been able to incorporate this digital element in a way that blends with the traditional design yet brings our retail estate in line with more modern consumers."

About AVM Impact Ltd (AVMI) 

AVMI offers end-to-end retail digital media solutions; from consultancy, system design, creative services and content management through to installation and ongoing maintenance. AVM Impact understands how technology can be integrated into a retail environment to create dynamic customer communications and an engaging shopper experience, on both a local and global scale.

With over 450 staff, AVM Impact has industry leading experience and is headquartered in London, with additional offices in the UK, USA and Singapore.

About Gieves & Hawkes 

Gieves & Hawkes have been in business since the 18th century and have dressed some of the world's most influential men; Admiral Lord Nelson, The Duke of Wellington, Sir Winston Churchill, Charlie Chaplin, Bill Clinton and David Beckham among a roll call of legendary names.  Holders of all three Royal warrants, the House is honoured to serve the British Royal Family, military and civilian clients from all over the world. Headquartered at No.1 Savile Row, the company's historic, fabled townhouse in the heart of Mayfair, Gieves & Hawkes is now also available at Harrods (London), Bergdorf Goodman (New York) and Isetan (Tokyo) as well as at flagship locations in Hong Kong and China.  

Press contact:
Jodie Robinson
Marketing Manager
AVM Impact
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...