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IndiePix Turns to Marketing and Media Buying Experts at Huddled Masses for Promotion of Groundbreaking, Provocative Film on Male Anatomy

"Dick: The Documentary" available for pre-order September 3 with online streaming premier September 12

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Huddle Masses ( is thrilled to announce its work with independent film distributor IndiePix on the soon-to-be-released documentary "Dick." As part of the buzz-building campaign, more than 2,000 critics, bloggers and tastemakers received an email link to the YouTube trailer. A five-day marathon of publicity events is set to kick off on September 8, leading up to the September 12 premier.

To say that "Dick" is provocative is an understatement, but that's exactly the impression filmmaker Brian Fender ( hoped to achieve. The documentary features a series of candied interviews with 63 anonymous men aged 22 to 83. Their heads out of the frame, each one strips nude for the camera, making his penis the focal point of the shot as well as the conversation.

Fender's interviewees are invited to speak openly about their relationships with their penises and their sense of manhood in general. The film dispenses with all taboos, and many of the subjects remark that never before have they felt comfortable discussing their own bodies and sexuality. These men represent a cross section of modern society, from an ex-marine to a monk to a transsexual.

Fender intends his film to provoke discomfort in audiences, at least at first. He argues convincingly that the awkwardness of seeing and discussing human anatomy is ultimately counterproductive.

"One of the goals with this documentary is to de-stigmatize male anatomy, sexuality and nudity," explained Fender. "It's ironic and even unhealthy that the physical symbol of masculinity is considered so shameful. People literally never talk about the male penis, and so there's a lot of needless mystery and confusion."

The genesis of "Dick" dates back to 2008, when Fender posted a Craigslist ad inviting strangers to his apartment to participate in a documentary. He converted one room into a studio with canvas backdrop and went to great lengths to ensure his subjects felt safe and confident. Filming got underway in 2009.

As a piece of social commentary, Fender believes that "Dick: The Documentary" could have ramifications beyond its humble setting and scope. "I want this film to be a conversation starter. One of those conversations could be the relationship between toxic masculinity and rape culture, and how our silence about male anatomy and sexuality might feed into those phenomena."

IndiePix, a leading distributor of independent feature films and documentaries, prides itself on giving an outlet to filmmakers who push the medium's boundaries. Since 2004, the company has been a resource for independent film fans around the world. The catalog includes classics, festival films and award winners; both established and up-and-coming filmmakers have seen their work reach a wide audience thanks to IndiePix.

"Dick" is significant for its provocative filming and subject matter, but ultimately its more lasting effect may be the honest, humane perspective it brings to traditionally undiscussed topics.

About Huddled Masses

Huddled Masses offers organizations and their agencies access to media buying technology and expertise. The company helps clients grow their revenue and businesses at scale through powerful algorithmic, programmatic optimization of digital campaigns that generate brand awareness and consumer engagement. Huddled Masses specializes in standard and rich media banner marketing, FBX, video, mobile, social media and more with measurable results.


Charles Cantu, CEO and Founder
Huddled Masses
79 Madison Avenue, 7th Floor
New York, NY 10016

SOURCE Huddled Masses

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