|By PR Newswire||
|September 3, 2014 08:40 AM EDT||
WASHINGTON, Sept. 3, 2014 /PRNewswire-USNewswire/ -- It's party time at the Organic Trade Association. For 10. Straight. Days. And everyone's invited.
September is "Organic Month," and OTA and its member companies are teaming up with other leading organic influencers to throw "Organic-Palooza," a first-ever 10-day social media festival that gets going on September 8 to celebrate the benefits of organic, clear up confusion about what organic really stands for, and share how and why consumers should incorporate more organic – whether it's organic food or organic fiber – into their lives.
From affordability issues – how your family can create an at-home organic menu without breaking the budget – to the trustworthiness of organic – an explanation of the strict regulations and standards that go into growing and making every single organic product – the blitz, delivered by OTA and some 50 strategic partners, will delve into the biggest issues surrounding organic, bust a few myths, and provide an unprecedented and free-wheeling exchange of ideas and views and knowledge between top organic experts and just normal folks.
"We are very excited to be engaging our members and the public in such a creative and accessible way to answer questions about organic," said Laura Batcha, executive director and CEO of OTA. "Each day we'll be focusing on one key organic topic in order to spark conversation and share as much knowledge as we can between organic news watchers and newsmakers, and ultimately to help consumers make the best choices for their families."
Using the #OrganicFestival hashtag on its social media channels (Facebook facebook.com/OrganicTrade, Twitter twitter.com/organictrade, Pinterest pinterest.com/organictrade), daily themes include nutrition, the latest trends in organic, organic standards and the meaning of the organic seal, affordability, organic's role in mitigating global warming, a look at the latest research on organic, and more. Through recipes, meal-planning tips, and updates on organic fiber, consumers will be shown how to make organic a regular part of their lives.
Special sessions will feature organic thought leaders including top food and nutrition writers and bloggers, organic policy and agricultural experts, and OTA members sharing their perspectives on policy, regulatory, and real-life concerns being faced by the organic community. The public will be introduced to the organic visionaries who have helped make the organic industry the robust part of the American food and fiber sector that it is today.
A five-day Twitter party will be wrapped into the festival, with each party zeroing in on a specific organic focus and co-hosted by an expert in the subject. One of the parties will be a "myth-busting" session to debunk common myths and misinformation about organic, co-hosted by "Coach" Mark Smallwood, head of the Rodale Institute and an internationally recognized organic expert, and Dr. Jessica Shade, lead scientist for The Organic Center. Another will be on GMOs in our food supply with host Matt Dillon, an advocate and recognized expert in organic seed systems and agricultural policy and programs manager at Clif Bar. Dr. Alan Greene, a kids' health expert devoted to giving answers to parents' real questions will co-host a session on what organic means for kids. Finally, eco-fashion pioneer Marci Zaroff will co-host a party on organic textiles, clarifying the importance of driving sustainability by choosing organic—beyond food.
Each Twitter party will be sponsored by OTA members who are offering dozens of prizes to festival participants ranging from organic snacks and sauces to a basket of organic linen. Randomly selected Facebook fans sharing news about the festival with their friends will be awarded daily prizes donated by OTA member companies, as will selected Pinterest followers who repin the campaign image.
"This is the first time that OTA and its members have teamed up in an effort like this," said Batcha. "We want individuals to be inspired and informed about organic, and we want to them to have fun!"
The following is the tentative line-up for Organic Palooza, #OrganicFestival.
Monday, Sept. 8: "Organic Affordability"
Tuesday, Sept. 9: "Where is Organic?"
Wednesday, Sept. 10: "Non-GMO and So Much More" + Twitter Party @5pm ET #OrganicFestival
Thursday, Sept. 11: "Is Organic Trustworthy?" + Twitter Party @4pm ET #OrganicFestival
Friday, Sept. 12: "Organic for Kids" + Twitter Party @4pm ET #OrganicFestival
Saturday, Sept. 13: "A Taste of Organic"
Sunday, Sept. 14: "Science Sunday: Climate Change"
Monday, Sept. 15: "Myth-busting Monday" + Twitter Party @4pm ET #OrganicFestival
Tuesday, Sept. 16: "Textile Tuesday: Beyond Food" + Twitter Party @4pm ET #OrganicFestival
Wednesday, Sept. 17: "Who is Organic?"
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for organic trade in the United States, representing over 6,500 organic businesses across 49 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA's Board of Directors is democratically elected by its members. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy.
SOURCE Organic Trade Association
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 6, 2016 07:15 PM EST
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 707
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 6, 2016 03:30 PM EST Reads: 103
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 6, 2016 03:15 PM EST Reads: 325
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 6, 2016 02:30 PM EST Reads: 354
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Feb. 6, 2016 02:00 PM EST Reads: 681
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 6, 2016 01:30 PM EST Reads: 344
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Feb. 6, 2016 01:15 PM EST Reads: 514
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 6, 2016 01:00 PM EST Reads: 539
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Feb. 6, 2016 12:00 PM EST Reads: 204
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 6, 2016 12:00 PM EST Reads: 319
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 6, 2016 11:15 AM EST Reads: 136
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 6, 2016 11:15 AM EST Reads: 123
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 6, 2016 11:00 AM EST Reads: 173
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 6, 2016 11:00 AM EST