Welcome!

News Feed Item

ETECTURE@Ogilvy Selects Magnolia CMS for Advanced Digital Campaigns

Magnolia CMS has officially announced a partnership with ETECTURE@Ogilvy, the technology arm of Ogilvy & Mather UK. The new partners have developed a dynamically scalable cloud implementation of Magnolia’s open source content management platform. This delivers a flexible technology base for new, more advanced digital marketing and creative campaigns.

“When you capture clickthroughs from intense, interactive media such as social networks, gaming and smart television, a static microsite is not going to keep people’s attention for very long,” comments Daniel Menges, Managing Partner of ETECTURE@Ogilvy. “Consumers now expect new and imaginative digital brand experiences with meaningful functionality. Delivering this demands new levels of power, flexibility and openness from the chosen web technology platform. Having looked at the options in detail, we believe Magnolia CMS offers the best solution.”

Magnolia makes it fast and simple to produce flexible new web environments that can be integrated with existing websites and internal business systems, as well as with external media, information and services. Agencies and marketing departments can not only integrate campaign websites seamlessly into a company’s existing web presence, but also deeper in the back office transactions and processes at the core of the business.

“For us, it is vital that digital creative is no longer stifled by the technical limitations of a client’s incumbent, legacy enterprise CMS or by a lack of capacity within their in-house IT department,” continues Menges. “One of the most common needs we have found for large scale digital campaigns is the ability to scale up very rapidly and handle massive traffic peaks. Our clients do not want the cost and risk of accommodating this within their in-house web infrastructure.”

To answer this need, ETECTURE@Ogilvy has worked with Magnolia on building a new implementation of the CMS that responds to traffic demands with near-instant scaling on Amazon Web Services (AWS) infrastructure. ETECTURE@Ogilvy has used its experience as an AWS Managed Services Partner to develop a set of process automation scripts that replicate live Magnolia instances on demand, without impacting users or ongoing processes within the system.

“Consistent and scalable customer experiences across any device are exactly what Magnolia is about”, says Christopher Justice, Chief Marketing Officer of Magnolia. “From microsites to international product launches, ETECTURE@Ogilvy enables global brands to effectively engage large audiences and easily adapt to changing online user demands with a proven web experience management platform.”

For ETECTURE@Ogilvy, Magnolia also opens up new possibilities for tighter integration with the core business functions behind global brands. Magnolia’s Blossom module offers class-leading integration with the popular Spring Java development framework, which is widely used in the back-office applications at the heart of many large corporations.

“Magnolia allows us to take business logic - the essence of companies’ internal business systems and what they do - and expose this in new, creative ways on the web”, says Menges. “This allows us to develop new, more useful and more meaningful online brand experiences that connect to the technical heartbeat of the organisation.”

About ETECTURE@Ogilvy

ETECTURE@Ogilvy, a web technology and software provider, is Ogilvy & Mather UK's technology arm. They combine end-to-end technical consulting and delivery capabilities, to create best-in-class digital solutions.

They define themselves as architects of the digital future who support, advise and deliver state-of-the-art technologies. The team is made of Software Developers & Engineers, Information Architects and IT Consultants divided into small and effective agile project teams.

About Magnolia

Magnolia is an open Java CMS that delivers smartphone simplicity on an enterprise-scale. The mobile-inspired HTML5 user interface works through customizable, task-focused Apps, a notification stream called the Pulse, and a system of Favorites for quickly accessing the workspace. Magnolia CMS allows organizations to orchestrate online services, sales and marketing across all digital channels, maximizing the impact of every touchpoint.

Magnolia’s open-source technology, support of open standards such as CMIS and JCR, as well as integration with the Spring Framework, enable developers to unlock back-end systems and third-party applications.

Magnolia CMS enterprise customers include: Al Arabiya, Allianz Group, Atlassian, EADS, Foxtel, Generali Group, Migros, Pirelli, REWE, Sony and TeliaSonera. Magnolia is used in more than 100 countries across the world, by governments and leading FORTUNE 500 enterprises.

Magnolia International Ltd. is the creator of both the Open Source Community Edition and Enterprise Licensed Editions of the Magnolia CMS. Full global service, support, implementation, consulting and training for enterprise clients are delivered by Magnolia in collaboration with its international network of qualified partners. Find out more about Magnolia at: http://www.magnolia-cms.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.