Welcome!

News Feed Item

[email protected] Selects Magnolia CMS for Advanced Digital Campaigns

Magnolia CMS has officially announced a partnership with ETECTURE@Ogilvy, the technology arm of Ogilvy & Mather UK. The new partners have developed a dynamically scalable cloud implementation of Magnolia’s open source content management platform. This delivers a flexible technology base for new, more advanced digital marketing and creative campaigns.

“When you capture clickthroughs from intense, interactive media such as social networks, gaming and smart television, a static microsite is not going to keep people’s attention for very long,” comments Daniel Menges, Managing Partner of ETECTURE@Ogilvy. “Consumers now expect new and imaginative digital brand experiences with meaningful functionality. Delivering this demands new levels of power, flexibility and openness from the chosen web technology platform. Having looked at the options in detail, we believe Magnolia CMS offers the best solution.”

Magnolia makes it fast and simple to produce flexible new web environments that can be integrated with existing websites and internal business systems, as well as with external media, information and services. Agencies and marketing departments can not only integrate campaign websites seamlessly into a company’s existing web presence, but also deeper in the back office transactions and processes at the core of the business.

“For us, it is vital that digital creative is no longer stifled by the technical limitations of a client’s incumbent, legacy enterprise CMS or by a lack of capacity within their in-house IT department,” continues Menges. “One of the most common needs we have found for large scale digital campaigns is the ability to scale up very rapidly and handle massive traffic peaks. Our clients do not want the cost and risk of accommodating this within their in-house web infrastructure.”

To answer this need, ETECTURE@Ogilvy has worked with Magnolia on building a new implementation of the CMS that responds to traffic demands with near-instant scaling on Amazon Web Services (AWS) infrastructure. ETECTURE@Ogilvy has used its experience as an AWS Managed Services Partner to develop a set of process automation scripts that replicate live Magnolia instances on demand, without impacting users or ongoing processes within the system.

“Consistent and scalable customer experiences across any device are exactly what Magnolia is about”, says Christopher Justice, Chief Marketing Officer of Magnolia. “From microsites to international product launches, ETECTURE@Ogilvy enables global brands to effectively engage large audiences and easily adapt to changing online user demands with a proven web experience management platform.”

For ETECTURE@Ogilvy, Magnolia also opens up new possibilities for tighter integration with the core business functions behind global brands. Magnolia’s Blossom module offers class-leading integration with the popular Spring Java development framework, which is widely used in the back-office applications at the heart of many large corporations.

“Magnolia allows us to take business logic - the essence of companies’ internal business systems and what they do - and expose this in new, creative ways on the web”, says Menges. “This allows us to develop new, more useful and more meaningful online brand experiences that connect to the technical heartbeat of the organisation.”

About [email protected]

[email protected], a web technology and software provider, is Ogilvy & Mather UK's technology arm. They combine end-to-end technical consulting and delivery capabilities, to create best-in-class digital solutions.

They define themselves as architects of the digital future who support, advise and deliver state-of-the-art technologies. The team is made of Software Developers & Engineers, Information Architects and IT Consultants divided into small and effective agile project teams.

About Magnolia

Magnolia is an open Java CMS that delivers smartphone simplicity on an enterprise-scale. The mobile-inspired HTML5 user interface works through customizable, task-focused Apps, a notification stream called the Pulse, and a system of Favorites for quickly accessing the workspace. Magnolia CMS allows organizations to orchestrate online services, sales and marketing across all digital channels, maximizing the impact of every touchpoint.

Magnolia’s open-source technology, support of open standards such as CMIS and JCR, as well as integration with the Spring Framework, enable developers to unlock back-end systems and third-party applications.

Magnolia CMS enterprise customers include: Al Arabiya, Allianz Group, Atlassian, EADS, Foxtel, Generali Group, Migros, Pirelli, REWE, Sony and TeliaSonera. Magnolia is used in more than 100 countries across the world, by governments and leading FORTUNE 500 enterprises.

Magnolia International Ltd. is the creator of both the Open Source Community Edition and Enterprise Licensed Editions of the Magnolia CMS. Full global service, support, implementation, consulting and training for enterprise clients are delivered by Magnolia in collaboration with its international network of qualified partners. Find out more about Magnolia at: http://www.magnolia-cms.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.