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IaaS Thinking for Cloud Apps By @SoftLayer at @CloudExpo Silicon Valley

At Cloud Expo, SoftLayer’s Phil Jackson to examine a scalable modular application build that can handle unpredictable traffic

Planning scalable environments isn't terribly difficult, but it does require a change of perspective.

In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.

Speaker Bio:
Phil Jackson is Development Community Advocate for SoftLayer. He helps customers and partners integrate with the SoftLayer's API. He also architects the company's Drupal websites, writes API documentation, and maintains the developer blog. Formerly, he was a Sales Engineer building internal tools and providing technical consultation for potential and existing customers.

Jackson started his career in webhosting at Ev1Servers where he led the training department. With a passion for technology that started at a young age, he has developed skills in a variety of scripting and programming languages and enjoys sharing his knowledge with the tech community.

In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, explained how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence:

"As you need to store more data, you scale it out with Hadoop. Cloudant is very similar. Services are focused on APIs. Today, we also focus on the concept of the Internet of Things. We are getting to the point that any device, anywhere can generate data. That covers everything from Big Data. The data coming from sensors in small devices need to be stored somewhere. This could be log data, it could be actual captured data. But it has to be stored and analyzed somewhere. This needs to perform well, otherwise it creates a negative end user experience. Performance becomes key with the IoT."

The largest 'Internet of Things' event in the world has announced "sponsorship opportunities" and "call for papers."

The 1st International Internet of @ThingsExpo was launched this June at the Javits Center in New York City with over 6,000 delegates in attendance. The 2nd International Internet of @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, California, with an estimated 7,000 plus delegates attending over three days.

@ThingsExpo is co-located with 15th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world. In 2014, more than 200 companies will be present on the @ThingsExpo show floor, including global players and the hottest new technology pioneers.

Sponsorship and Exhibit Opportunities for @ThingsExpo Silicon Valley and New York Are Now Available
Sponsors and exhibitors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology publications
  • Capitalize on our comprehensive marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial coverage on, Tweets to our 75,000 plus followers, press releases sent on major wire services to over 500 combined analysts and press members who attended Internet of @ThingsExpo - making it the best-covered "Internet of Things" conference in the world

For more information on sponsorship, exhibit, and keynote opportunities contact Carmen Gonzalez by email at events (at), or by phone 201 802-3021. Book both events for additional savings!

@ThingsExpo Silicon Valley (November 4-6, 2014, Santa Clara, CA)
@ThingsExpo New York (June 9-11, 2015, New York, NY)

Secure Your VIP Pass to Attend @ThingsExpo Silicon Valley
Internet of @ThingsExpo announced today a limited time free "Expo Plus" registration option. The onsite registration price of $600 will be set to 'free' for delegates who register during September.

To take advantage of this opportunity, attendees can use the coupon code "IoTSeptember" and secure their "@ThingsExpo Plus" registration to attend all keynotes and general sessions, as well as a limited number of technical sessions each day of the show, in addition to full access to the expo floor and the @ThingsExpo hackathon.

The registration page is located at the @ThingsExpo site here.

@ThingsExpo New York 2015 'Call for Papers' Now Open
The 3rd International Internet of @ThingsExpo, to be held June 9-11, 2015, at the Javits Center in New York City, New York announces that its 'Call for Papers' is now open. The event will feature a world class, all-star faculty with the hottest IoT topics covered in three distinct tracks.

Track 1 - Consumer IoT and Wearables: Smart Appliances, Wearables, Smart Cars, Smartphones 2.0, Smart Travel, Personal Fitness, Health Care, Personalized Marketing, Customized Shopping, Personal Finance, The Digital Divide, Mobile Cash & Markets, Games & the IoT, The Future of Education, Virtual Reality

Track 2 - Enterprise IoT: The Business Case for IoT, Smart Grids, Smart Cities, Smart Transportation, The Smart Home, M2M, Authentication/Security, Wiring the IoT, The Internet of Everything, Digital Transformation of Enterprise IT, Agriculture, Transportation, Manufacturing, Local & State Government, Federal Government

Track 3 -  Developer IoT: WebRTC, Eclipse Foundation, Cloud Foundry, Docker & Linux Containers, Node-Red, Open Source Hardware, Leveraging SOA, Multi-Cloud IoT, Evolving Standards, WebSockets, Security & Privacy Protocols, GPS & Proximity Services, Bluetooth/RFID/etc., XMPP, Nest Labs

@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley

Help plant your flag in the fast-expanding business opportunity that is the Internet of Things: Submit your speaking proposal today here!

Download @ThingsExpo Newsletter Today Here

Chris Matthieu Named @ThingsExpo Tech Chair

Internet of @ThingsExpo named Chris Matthieu tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His latest startups include Twelephone. Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser. Chris is currently co-founder and CTO of Octoblu.



About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® ( / @CloudExpo), Big Data Expo ( / @BigDataExpo), DevOps Summit ( / @DevOpsSummit),  Internet of @ThingsExpo ( / @ThingsExpo) and Cloud Computing Bootcamp (

Cloud Expo® and Big Data Expo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

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