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Swissotel Hotels & Resorts to Break Ground in Guayaquil, Ecuador

TORONTO, ONTARIO -- (Marketwired) -- 09/03/14 -- Swissotel Hotels & Resorts, a leading brand in the FRHI Hotels & Resorts (FRHI) portfolio, today announced that the brand has entered into a franchise agreement for branding the operation of Swissotel Guayaquil, a new 300-room hotel currently under development in the largest and most populous city in Ecuador: Guayaquil.

Set on the western bank of the Guayas River, which flows into the Pacific Ocean at the Gulf of Guayaquil, Swissotel Guayaquil will offer guests enjoyable river views and access to the nation's main port. The hotel will be located at Malecon Simon Bolivar, between Roca, Panama and Luzarraga. The city is the capital of the Ecuadorian province of Guayas and the seat of the namesake canton.

Expected to open in 2017, Swissotel Guayaquil will join one other Swissotel property already successfully operating in Ecuador, Swissotel Quito, further expanding Swissotel's presence in this burgeoning travel market. Establishing itself as an important part of the city, the current design for the complex features 180 high-end residences, a parking facility with 650 spaces and ground floor retail space for seven outlets.

"Guayaquil is an ideal market for Swissotel expansion, being the largest city in the country and acting as one of the commercial centers of Ecuador," said Kevin Frid, President, FRHI Americas. "In addition to the rapid growth of the local economy, which is the eighth largest in Latin America, the city is also an emerging destination for leisure travelers given its revitalized squares and parks as well as its rich cultural history."

Situated at sea level, Guayaquil is home to Ecuador's largest seaport where in addition to being the launch place of many of the tours of the Galapagos Islands, the majority of the country's imports and exports are handled. The city is the industrial and commercial center of Ecuador, but also offers tourist attractions including the Las Penas district featuring picturesque wooden houses from colonial Guayaquil, as well as project "Malecon 2000", a riverside project offering a mall and a park with historical monuments, historic churches, several museums, the Botanical Gardens and Parque Bolivia.

About Swissotel Hotels & Resorts

Swissotel Hotels & Resorts got its start in Switzerland, a country known for big mountains and equally high standards of living. Its contemporary Swiss style and locally inspired flair attracts business and leisure travellers who enjoy high-end hotels but prefer fresh innovation to stale pretension. Conveniently located where travellers want to be, Swissotel provides guests with the opportunity to stay in the heart of city centres worldwide where access to business and shopping districts are right around the corner. Swissotel properties can be found in over 30 well-located properties around the world, with many more in development. As guests of the world, every Swissotel upholds Swiss sustainability standards. In fact, Swissotel has a mission: to treat guests, team members, and the environment with equal respect. Swissotel is part of FRHI Hotels & Resorts, a leading global hotel company with over 110 hotels under the Raffles, Fairmont, and Swissotel brands. But no matter how international Swissotel becomes, just like the country it was founded in, it remains a small hotel at heart. For more information or reservations, please visit swissotel.com.

Contacts:
The Brandman Agency
Kara Hoffman
(212) 683-2442
[email protected]

FRHI Hotels & Resorts
Mike Taylor
(416) 874-2457
[email protected]

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