News Feed Item
Maroon 5 Announces Augmented Reality S.I.N. Mobile App For Fans Featuring Gravity Jack Augmented Reality
The mobile app, available free for iPhone, provides fans of Maroon 5 and the official S.I.N. fan club access to augmented reality media content, tour dates, behind-the-scenes information and more.
|By PR Newswire
|September 3, 2014 09:40 AM EDT
LIBERTY LAKE, Wash., Sept. 3, 2014 /PRNewswire-iReach/ -- Maroon 5 has announced the release of the official 'Maroon 5 - S.I.N.' app for iPhone. The media-packed mobile app is available for free download in Apple's App Store, and provides fans of Maroon 5 and members of the band's S.I.N. fan club access to tour dates, insider information, band news and a wide range of exclusive content, thanks to an explosive new technology called augmented reality.
Photo - http://photos.prnewswire.com/prnh/20140830/141684
The 'Maroon 5 S.I.N.' app was developed by Washington state-based creative software agency, Gravity Jack, and is powered by browsAR and Qualcomm® Vuforia™, a software platform that enables apps to see and connect digital experiences to physical products. The experience allows users to scan images from the band's entire library of album art and select images, posters and more. When they do, fans instantly unlock and stream music videos, Maroon 5 audio and other behind-the-scenes content from virtually any mobile device in the world. This multimedia content appears seamlessly, appearing to hover into the real world space surrounding the user. The app will be fueled with fresh content, through frequent updates, directly from the band and management. It's about as up close and personal as fans of the world's hottest band can get.
In addition to buzz from fans, the announcement represents an exciting development in technology-driven marketing, as the release becomes arguably the largest implementation of augmented reality by the entertainment industry, to date. With names like Google and Qualcomm investing in the technology, it is expected that augmented reality will continue to redefine the consumer experience of marketing and consumer engagement in a wide range of industries, moving forward.
"More and more people are adapting to mobile devices each year, and it's become a very effective channel to connect with the Maroon 5 fan community and to keep them updated on Maroon 5. Gravity Jack's Augmented Reality feature allows us to deliver special content to the fans in a unique and engaging manner," says Freddie Morris, Digital Manager at Career Artist Management.
Other influential brands who have teamed with Gravity Jack Augmented Reality include Kraft Foods, TaylorMade, Coca-Cola and more.
"At Gravity Jack, we seek to provide each project with tools that they've never experienced before – that really unlock a future world of potential, when it comes to engagement and providing real, relevant content to fans, consumers and users," states Luke Richey, Founder and CEO of Gravity Jack. "To be able to do this with Maroon 5 and their team has been truly fun, and we can't wait to see the impact this will have."
Ryan Darbonne, the company's Director of Marketing agreed. "We've seen the unique and authentic engagement that AR offers, and that value alone is unprecedented -- but to see it unlock an entire new dimension in entertainment and the way fans experience and support artists they care about is truly exciting. We saw fan interaction changed forever, through social media and, now with augmented reality, are raising the bar again."
Fans of Maroon 5 can download the free Maroon 5 S.I.N. app, today in Apple's App Store.
About Gravity Jack:
Gravity Jack is an American creative software design and development agency, founded in Liberty Lake, WA in 2009. Specializing in mobile apps, augmented reality and creative design, Gravity Jack creates completely custom software solutions for names like Kraft Foods, Coca-Cola, Maroon 5, TaylorMade Golf, Boeing, Live Nation and more. Through the creation of augmented reality, Gravity Jack allows brands to merge the physical world and the virtual world through 3D virtual product displays, e-commerce, polling, gaming, analytics and more. Learn more, and start your project at www.gravityjack.com.
Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc. Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries. All Qualcomm Incorporated trademarks are used with permission.
Media Contact: Ryan Darbonne, Gravity Jack, Inc., (877) 691-3048, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Gravity Jack, Inc.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 4, 2015 02:00 PM EDT Reads: 382
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements.
In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Aug. 4, 2015 01:30 PM EDT
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 4, 2015 01:00 PM EDT Reads: 290
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Aug. 4, 2015 12:00 PM EDT Reads: 110
Graylog, Inc., has added the capability to collect, centralize and analyze application container logs from within Docker. The Graylog logging driver for Docker addresses the challenges of extracting intelligence from within Docker containers, where most workloads are dynamic and log data is not persisted or stored. Using Graylog, DevOps and IT Ops teams can pinpoint the root cause of problems to deliver new applications faster and minimize downtime.
Aug. 4, 2015 11:45 AM EDT
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure.
In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Aug. 4, 2015 11:30 AM EDT Reads: 113
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Aug. 4, 2015 09:30 AM EDT Reads: 112
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 4, 2015 08:45 AM EDT Reads: 256
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 4, 2015 07:00 AM EDT Reads: 224
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 3, 2015 11:00 PM EDT Reads: 702
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 3, 2015 06:45 PM EDT Reads: 546
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
Aug. 3, 2015 03:30 PM EDT
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016.
Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one.
In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 3, 2015 03:00 PM EDT Reads: 569
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions.
In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 3, 2015 12:30 PM EDT Reads: 215
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness.
In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 3, 2015 07:30 AM EDT Reads: 200