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Legendary Audio Brand Technics Returns With A Mission To Help Listeners 'Rediscover Music'

Reference-Class R1 Series and Premium-Class C700 Series Expected to Arrive in US in 2015

NEWARK, N.J., Sept. 3, 2014 /PRNewswire/ -- Panasonic today announced the return of the iconic 'Technics' audio brand at the 2014 IFA Consumer Electronics Unlimited Show in Berlin, Germany.  The first new Technics Hi-fi products in six years will debut in Europe in December expanding to other regions across the globe, including the US market, in 2015.

The announcement was made by Michiko Ogawa, director of the Technics project. Ogawa, a former Technics audio engineer herself and also a popular, well known jazz pianist in Japan, explained that the new products are based on a concept called the 'Technics Definitive Sound' which builds upon decades of audio technology development and knowhow. The concept is comprised of three major technical elements:

'Accurate Digital Technology': which ensures signal transmission with precise phase and gain characteristics, and ideal power conversion,

'Noiseless Signal Technology': which thoroughly reduces noise to realize equipment ideal for digital audio,

'Emotive Acoustic Technology': which realizes a clear sound image and spacious soundstage with an ultra-wide bandwidth and high dynamic range.

Furthermore, according to Ogawa, the most important mission of the new Technics is to deliver emotionally-engaging musical experiences which are unique to each of us.

"We grow up repeatedly discovering and being moved by new types of music. However as we get older we get distracted by all the things going on in our lives and perhaps misplace the pure love of music. Through the new Technics products we are striving to offer listeners the feeling of 'rediscovering music', by helping them to have such uniquely emotionally-engaging experiences – ones that we seem to have lost", said Ogawa explaining the meaning behind the new slogan of 'Rediscover Music'.

Two New Hi-Fi Audio System Series
Technics will initially launch two series of products: the R1 reference-class system, and the premium-class C700 system.

The Reference-Class R1 Series consists of three hi-fi audio components designed to deliver superlative musical experiences.

  • Stereo Power Amplifier SE-R1
  • Network Audio Control Player SU-R1
  • Speaker System SB-R1

The Premium-Class C700 Series consists of four hi-fi components designed to deliver emotionally-engaging music with a refined style with no compromise in sound quality by adopting the essence of the technologies employed in the R1 Reference-Class.

  • Stereo Integrated Amplifier SU-C700
  • Network Audio Player ST-C700
  • Compact Disc Player SL-C700
  • Speaker System SB-C700   

Specific pricing and availability of the R1 Series and C700 Series in the US will be announced at a later date.  For more information please visit: technics.com.  You can also follow technics.global on Facebook and @technics on Twitter.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand's 2014 Annual "Best Global Green Brands" report, the Panasonic brand ranked fifth overall --  the highest ranked electronics brand in the report.

To learn more about Panasonic USA's products, visit www.panasonic.com. Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

SOURCE Panasonic

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