Welcome!

News Feed Item

TRESemme Looks to Make Mercedes-Benz Fashion Week as Famous for the Hair as It Is for the Fashion

- New Global Approach Empowers Women Everywhere to Achieve the Latest Hair Styles from the Runway, Right at Home

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- TRESemme, the official hair care sponsor of Mercedes-Benz Fashion Week, returns to New York for its 13th consecutive season to empower women with the backstage secrets of creating runway hair, you can wear. This season, the globally recognized brand is working across its 24 markets to introduce women to its team of Runway Insiders, a collection of fashion industry experts, and expose them to the professional hair expertise, at their fingertips. This new collective, which includes leading hair stylists, top established and emerging fashion designers, as well as the industry's favorite expert insiders, will show TRESemme fans how to make runway looks work for their personal real-life moments.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY02991-20140903-01.mp4
Photo - http://photos.prnewswire.com/prnh/20140903/142348
Photo - http://photos.prnewswire.com/prnh/20140903/142349

"The infectious energy of Mercedes-Benz Fashion Week is something that the women who use TRESemme want to be part of more and more," said Chris Barron, Global Vice President of TRESemme. "This season, we aim to make Fashion Week as famous for the hair as it is for the fashion. We know that this is a bold statement, but it showcases our commitment to achieve what the brand is best known for – to inspire and empower women the world over to take trendsetting hair from the runway, personalize it and make it their own to express their individual style, whatever the occasion."

Amplifying the presence TRESemme has at Mercedes-Benz Fashion Week even further, the brand will debut a unique advertising campaign in the epicenter of New York City, featuring an interactive billboard on the NASDAQ in Times Square.  The "Catwalk to Crosswalk" campaign allows fans to place themselves in a TRESemme billboard, engaging spectators by giving them their own moment in the spotlight.  Fans from around the world are prompted to visit www.tresbillboard.com on their smartphone and follow instructions, once they log on to the site.  To personalize their own billboard moment, they can upload a photo from their Facebook page and share their larger than life appearance on social media. 

TRESemme RUNWAY INSIDERS:
From the streets of New York City to the backstage and front row at the hottest shows at Mercedes-Benz Fashion Week, the TRESemme Runway Insiders will be working around the clock to bring women a personal point of view of the latest hair trends and how women at-home can achieve these looks. Part of this team will be  professional hair stylists Matthew Curtis, Paul Hanlon and Jeanie Syfu who will use the full collection of TRESemme products to interpret each designers' vision into fashion-forward looks that standout on- and off- the catwalk and inspire women to turn these trends from runway to ready-to-wear.  As part of this inspiration, TRESemme is partnering with some of the most celebrated established and emerging fashion designers on the schedule including: Clover Canyon, Prabal Gurung, Phillip Lim, Misha Nonoo, Narciso Rodriguez, Rebecca Taylor and Marissa Webb.

Also joining our Runway Insiders team is blogger, model, DJ and fashionista Harley Viera-Newton.  No stranger to the front row, Harley is a girl with a passion for all things hair and fashion and is best known for her unique individual style. "One of my favorite parts of the fashion week experience is getting inspired by the amazing hairstyles you see on the catwalk, and around Lincoln Center," says Harley. "I always come away full of ideas to try at my next event so I'm excited to go behind the scenes with TRESemme and experience life from the other side of runway this season. I can't wait to share these insider secrets from the TRESemme team and empower women to try the trends themselves, with a little expert advice."

With access to all areas throughout Mercedes-Benz Fashion Week, Harley will gain the inside hair scoop live from backstage, the front row and from the most coveted parties taking place around New York City. Her video diaries, which will be filmed by online style mavens "The Coveteur" throughout the week, will show Harley mastering her favorite hair looks from the runway as she prepares to DJ a party or take the front row at her designer friends' shows. The TRESemme Daily Debrief series, will be streamed on www.coveteur.com and www.Facebook.com/TRESemme to give women the world over unprecedented access to the insiders at the fashion event of the year. These daily videos will show how the hottest runway hair looks can be achieved in a few simple steps thanks to TRESemme.

Completing the Runway Insider team is globally renowned blogger and street style photographer Candice Lake. Having walked the runway as a model before becoming a celebrated Vogue photographer, Candice brings her great eye for spotting trends as they develop on the city streets to the Runway Insider team. Candice's unique perspective on how high fashion looks can be reworked, personalized and made relevant to your own style will provide inspiration throughout Mercedes-Benz Fashion Week as the city comes alive through this most prestigious event in the fashion calendar. In addition to her Runway Insider role, Candice will again report live from Lincoln Center with the help of TV personality Louise Roe and style blogger Arielle Nachmani of Something Navy for the daily Style Setters web TV show that highlights the latest trends and tracks what's trending in social media as the style crowd discuss their top looks. The Style Setter series will be hosted on www.youtube.com/TRESemme.

TRESemme AT MERCEDES-BENZ FASHION WEEK:
For the first-time ever, TRESemme and E!, the official media sponsor of Mercedes-Benz Fashion Week, will collaborate on a co-branded two-story Salon and Lounge at Lincoln Center, offering guests a truly unique Fashion Week experience.  With a top level VIP Greenroom overlooking the E! studio, guests will have a birds-eye view of live tapings.  Additionally, guests can book a professional styling appointment in the only on-site salon inside Lincoln Center.  Downstairs at the Trend Bar, visitors will browse through a digital library of runway-inspired hairstyles to draw inspiration for their styling appointment, and receive photo strips with instructions to recreate their desired looks at home.

The Spring/Summer 2015 season of Mercedes-Benz Fashion Week takes place from September 4th – 11th, 2014 at Lincoln Center in New York City.

Notes to Editors:
YouTube: YouTube.com/TRESemme
Twitter:[email protected] #TRESmbfw
Facebook: Facebook.com/TRESemme
Instagram:[email protected]
Pinterest: Pinterest.com/TRESemme
www.TRESemme.com

About Unilever
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company's footprint is in the faster growing developing and emerging markets (57% in 2013). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world's best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann's, Surf, Lipton, Rexona / Sure, Wall's ice cream, Lux, Flora / Becel, Rama /

Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more. 

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/(Link opens in a new window)

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP's Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn's third most sought-after employer worldwide in 2013.

For more information about Unilever and its brands, please visit www.unilever.com

Contact:
Greg Casto/Edelman
+44-(0)-775-381-7995
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...