Click here to close now.


News Feed Item

TRESemme Looks to Make Mercedes-Benz Fashion Week as Famous for the Hair as It Is for the Fashion

- New Global Approach Empowers Women Everywhere to Achieve the Latest Hair Styles from the Runway, Right at Home

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- TRESemme, the official hair care sponsor of Mercedes-Benz Fashion Week, returns to New York for its 13th consecutive season to empower women with the backstage secrets of creating runway hair, you can wear. This season, the globally recognized brand is working across its 24 markets to introduce women to its team of Runway Insiders, a collection of fashion industry experts, and expose them to the professional hair expertise, at their fingertips. This new collective, which includes leading hair stylists, top established and emerging fashion designers, as well as the industry's favorite expert insiders, will show TRESemme fans how to make runway looks work for their personal real-life moments.

Video -
Photo -
Photo -

"The infectious energy of Mercedes-Benz Fashion Week is something that the women who use TRESemme want to be part of more and more," said Chris Barron, Global Vice President of TRESemme. "This season, we aim to make Fashion Week as famous for the hair as it is for the fashion. We know that this is a bold statement, but it showcases our commitment to achieve what the brand is best known for – to inspire and empower women the world over to take trendsetting hair from the runway, personalize it and make it their own to express their individual style, whatever the occasion."

Amplifying the presence TRESemme has at Mercedes-Benz Fashion Week even further, the brand will debut a unique advertising campaign in the epicenter of New York City, featuring an interactive billboard on the NASDAQ in Times Square.  The "Catwalk to Crosswalk" campaign allows fans to place themselves in a TRESemme billboard, engaging spectators by giving them their own moment in the spotlight.  Fans from around the world are prompted to visit on their smartphone and follow instructions, once they log on to the site.  To personalize their own billboard moment, they can upload a photo from their Facebook page and share their larger than life appearance on social media. 

From the streets of New York City to the backstage and front row at the hottest shows at Mercedes-Benz Fashion Week, the TRESemme Runway Insiders will be working around the clock to bring women a personal point of view of the latest hair trends and how women at-home can achieve these looks. Part of this team will be  professional hair stylists Matthew Curtis, Paul Hanlon and Jeanie Syfu who will use the full collection of TRESemme products to interpret each designers' vision into fashion-forward looks that standout on- and off- the catwalk and inspire women to turn these trends from runway to ready-to-wear.  As part of this inspiration, TRESemme is partnering with some of the most celebrated established and emerging fashion designers on the schedule including: Clover Canyon, Prabal Gurung, Phillip Lim, Misha Nonoo, Narciso Rodriguez, Rebecca Taylor and Marissa Webb.

Also joining our Runway Insiders team is blogger, model, DJ and fashionista Harley Viera-Newton.  No stranger to the front row, Harley is a girl with a passion for all things hair and fashion and is best known for her unique individual style. "One of my favorite parts of the fashion week experience is getting inspired by the amazing hairstyles you see on the catwalk, and around Lincoln Center," says Harley. "I always come away full of ideas to try at my next event so I'm excited to go behind the scenes with TRESemme and experience life from the other side of runway this season. I can't wait to share these insider secrets from the TRESemme team and empower women to try the trends themselves, with a little expert advice."

With access to all areas throughout Mercedes-Benz Fashion Week, Harley will gain the inside hair scoop live from backstage, the front row and from the most coveted parties taking place around New York City. Her video diaries, which will be filmed by online style mavens "The Coveteur" throughout the week, will show Harley mastering her favorite hair looks from the runway as she prepares to DJ a party or take the front row at her designer friends' shows. The TRESemme Daily Debrief series, will be streamed on and to give women the world over unprecedented access to the insiders at the fashion event of the year. These daily videos will show how the hottest runway hair looks can be achieved in a few simple steps thanks to TRESemme.

Completing the Runway Insider team is globally renowned blogger and street style photographer Candice Lake. Having walked the runway as a model before becoming a celebrated Vogue photographer, Candice brings her great eye for spotting trends as they develop on the city streets to the Runway Insider team. Candice's unique perspective on how high fashion looks can be reworked, personalized and made relevant to your own style will provide inspiration throughout Mercedes-Benz Fashion Week as the city comes alive through this most prestigious event in the fashion calendar. In addition to her Runway Insider role, Candice will again report live from Lincoln Center with the help of TV personality Louise Roe and style blogger Arielle Nachmani of Something Navy for the daily Style Setters web TV show that highlights the latest trends and tracks what's trending in social media as the style crowd discuss their top looks. The Style Setter series will be hosted on

For the first-time ever, TRESemme and E!, the official media sponsor of Mercedes-Benz Fashion Week, will collaborate on a co-branded two-story Salon and Lounge at Lincoln Center, offering guests a truly unique Fashion Week experience.  With a top level VIP Greenroom overlooking the E! studio, guests will have a birds-eye view of live tapings.  Additionally, guests can book a professional styling appointment in the only on-site salon inside Lincoln Center.  Downstairs at the Trend Bar, visitors will browse through a digital library of runway-inspired hairstyles to draw inspiration for their styling appointment, and receive photo strips with instructions to recreate their desired looks at home.

The Spring/Summer 2015 season of Mercedes-Benz Fashion Week takes place from September 4th – 11th, 2014 at Lincoln Center in New York City.

Notes to Editors:
Twitter: @TRESemme #TRESmbfw
Instagram: @TRESemme

About Unilever
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company's footprint is in the faster growing developing and emerging markets (57% in 2013). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world's best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann's, Surf, Lipton, Rexona / Sure, Wall's ice cream, Lux, Flora / Becel, Rama /

Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more. 

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at opens in a new window)

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP's Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn's third most sought-after employer worldwide in 2013.

For more information about Unilever and its brands, please visit

Greg Casto/Edelman
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...