Welcome!

News Feed Item

Coors Light® Rallies Football Fans To Kick Off Every Rivalry With A Cold One

The World's Most Refreshing Beer Launches Football Campaign to Boost Game-Day Rivalries and Elevate Game-Viewing Experiences This Season

CHICAGO, Sept. 3, 2014 /PRNewswire/ -- From the Red River Showdown to the Iron Bowl, Coors Light is taking on some of the country's biggest college and professional rivalry games this season, inspiring team pride and giving fans ultimate rewards along the way. All season long, Coors Light is hitting football towns and social feeds everywhere with access to premium tickets, branded gear and other exclusive prizes for those passionate enough to go further for their team.

Coors Light logo

Whether it's in head-to-head physical competitions, mobile video game tournaments or good old-fashioned Twitter smack-talk, Coors Light is shining a spotlight on legal-drinking-age consumers who have what it takes to show off their team spirit and share their appetite for football and Coors Light.

  • Fans of legal-drinking-age attending the Red River Showdown on October 11 or the Iron Bowl on November 29 will have a chance to attend Coors Light Rivalry Tailgates, where they can mingle with football alumni, win exclusive prizes and battle it out in epic tug-of-war battles with fans of the other team.
  • Coors Light-branded vehicles will be touring select markets equipped with jumbo screens and America's favorite college football video games to get competitive juices flowing.
  • Retail accounts in key football towns will feature Coors Light Tweet Walls, allowing adult fans from rival teams the opportunity to engage in some spirited social conversation.
  • Now through December 31, legal-drinking-age football fans everywhere will have the chance to win VIP access to some of the most sought-after rivalry games and tailgate parties through the national Coors Light Score the Silver Seats promotion. Fans can visit their local retailers and look for codes to enter online for their chance to win.*

"Rivalries are why we love sports. Fans everywhere bleed the colors of their respective teams, every weekend, but especially on rivalry weekends," said Sarah Ross, senior director of marketing for the Coors Family of Brands. "This year, Coors Light will go further to provide football fans the stage to show off their team spirit and take home prizes, experiences and, of course, the ultimate bragging rights."

Coors Light also will be rewarding avid adult football fans through the brand's social media channels. Starting September 7, fans can upload a picture depicting why they are the "Most Refreshing Fan" on the Coors Light Facebook page and be entered for a chance to have a moment of fame on a Coors Light billboard during a professional football game broadcast.**

Coors Light wants to remind fans to celebrate the game day responsibly and that 21 means 21. Whether that is taking public transit, designating a driver, or hailing a cab, making a plan for a safe ride home should always be a part of the game day celebration.

For more information on how to Kick Off Every Rivalry With A Cold One, including key rivalry stats from Cold Hard Facts, follow @CoorsLight on Twitter or go to Facebook.com/CoorsLight. For official rules surrounding the Coors Light Score the Silver Seats promotion, visit CoorsLight.com/kickoff.

*NO PURCHASE NECESSARY. The Coors Light Score the Silver Seats Promotion ends at 11:59:59 PM CT on 12/31/14. Open only to legal U.S. residents of 50 US/DC, 21+ years of age. For Official Rules, including how to enter, free method of entry instructions, prize details and restrictions, visit www.CoorsLight.com/Kickoff.  

** NO PURCHASE NECESSARY. Open only to legal U.S. residents who are 21 years or older. Coors Light Most Refreshing Fan Contest begins at or about 12:00 PM CT on 9/5/14 and ends at 11:59:59 PM CT on 12/11/14. For Official Rules, including how to enter, judging criteria, prize details and restrictions, visit www.CLMostRefreshingFan.com. Void where prohibited.

About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

Logo - http://photos.prnewswire.com/prnh/20130523/CG19623LOGO

SOURCE Coors Brewing Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.