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BitPay Makes Big Bid for TigerDirect’s Third Annual TigerDirect Tech Bash

Creating news with the newsworthy, TigerDirect, a subsidiary of Systemax Inc. (NYSE:SYX) and retailer specializing in consumer electronics, technology products and computer services, announced today that BitPay, one of bitcoin’s leading merchant processors, has signed on to participate at the third annual TigerDirect Tech Bash and IT conference and expo, Innovation. Hailed as a memorable event for emerging technology and interactive entertainment, BitPay’s involvement with the Bash will pave the way for consumers to explore new technologies, and simultaneously allow bitcoiners to use the innovative commerce with well-known brands.

After the media bonanza that took place during the 2013 Tech Bash, TigerDirect and BitPay are taking things to the next level and changing the way consumers use technology to shop. Marlins Park will be a hub for all things tech, with companies utilizing the attention to announce new products, test innovative features, and make a splash in shifting the overall perception of how we interact with technology.

This year, BitPay is sponsoring a 500 square-foot Bitcoin Pavilion that will feature a variety of Bitcoin companies that have consumer-facing products. In an effort to focus on consumer platforms, BitPay has invited companies that offer mining hardware, cloud mining subscriptions, education materials, an iOS bitcoin wallet, an exchange and a Bitcoin ATM to showcase their products. Guests will be allowed to purchase bitcoin and use it at TigerDirect pop-up shops throughout the venue. The overall experience will allow both seasoned bitcoiners and new users to use bitcoin with brands they recognize and trust. Similarly, at the B2B Suite during Innovation, BitPay will have a 10x10 set-up to speak to BitPay’s viability in commerce as The Future of Payments, and share insights on why businesses should become early adopters of bitcoin. These breakout sessions will allow BitPay to inform retailers on an online and international level of the projected impact bitcoin brings to the rising tide of commerce.

In addition, TigerDirect is taking it a bit further for the bitcoin enthusiasts traveling to Miami for this year’s Bash. TigerDirect and BitPay have signed on two South Beach hotel properties, the Essex House and The Clevelander, to serve as Premier Bitcoin Hotel Partners. For this weekend only, these two iconic properties will offer an exclusive discount to Tech Bash visitors and will accept bitcoins as payment. To redeem this special, one weekend only offer, visitors must use the promotional code: TIGER.

With announcements being made regularly about the upcoming TigerDirect Tech Bash, Marlins Park will be ground zero for breaking news and announcements regarding all things tech. BitPay’s presence not only ushers in new conversations about technology, but will further introduce bitcoin to enthusiasts and cement its place in the tech world. The stakes are high this year, and TigerDirect is ready to amaze.

About TigerDirect: For over 25 years TigerDirect.com has served the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels. TigerDirect.com is a subsidiary of Systemax Inc. (NYSE: SYX).

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